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How to Penalty-Proof Your Website
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3 THINGS TO DO TO AVOID PENALTIES
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FORGET ABOUT ‘BEATING GOOGLE’
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{You create sentence variations.| Your provide variations of the sentences you write.|When writing spintax, you come up with different versions of the sentences.}
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{Then|After that} {you|the spinner|the writer} {come up with|provide|supply} {synonyms|variations|alternatives} for the words and phrases.
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The result?Hundreds of unique, human-readable, but useless content.
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These articles are submitted to article directories OR posted into free blogs OR private blog networksto build hundreds of links.
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And it worked!
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Until . . .
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Google employs almost 20,000 software engineers.
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Still THINK you can outsmart Google? Feel free to use any of these tactics:
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BUY/RENT/EXCHANGE/BUILD LINKS
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USE DUPLICATE/SPUN/SCRAPED/THIN CONTENT
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INSTEAD OF TRYING TO FIND THE NEXT ‘LOOPHOLE’, LEARN TO CREATE AWESOME CONTENT. – All Inbound Marketers
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DO REGULAR HOUSE CLEANING
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ERROR PAGES.
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THIN/DUPLICATE CONTENT.
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DUPLICATE META DATA.
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BROKEN LINKS.
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EXACT MATCH ANCHOR TEXTS.
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UNWANTED INBOUND LINKS
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SLOW LOADING PAGES
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The price of freedom (from penalties) is eternal vigilance. – Arvin Buising
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DIVERSIFY YOUR TRAFFIC SOURCES
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We’re no longer ‘just’ SEOs.
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Try “Digital Marketing Professionals”
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Source: Monetate 1st Quarter 2015 Report
CONVERSION RATE BY CHANNEL 1ST QUARTER 2015
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BUILD an EMAIL LIST
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BE FELT IN SOCIAL MEDIA
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• FILIPINOS spend 4 hours each day on Facebook• There are 33 million internet user in the Philippines• 94% of them are crazy over Facebook
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#AlDub broke the record for most tweets in 24 hours in November 5, 2015 with 41 million tweets.http://www.abc.net.au/news/2015-11-04/aldub-breaks-twitter-world-record/6913598
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There are more than 25 million YouTube users in the Philippines.
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No single source of traffic is wholly "safe," but a diversified portfolio has much less associated risk.- Rand Fishkin
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1. FORGET ABOUT GAMING GOOGLE
2. DO HOUSECLEANING REGULARLY
3. DIVERSIFY YOUR TRAFFIC SOURCES
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Thank you!