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How to promote your lottery through Social Media
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Helen ColdicottColdicott Freelance Training
Director
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Heads up
• Types of Charity Social Media Supporter• Facebook ideas• Twitter ideas• How to make this work for you…
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We love to talk
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Hear the latest news & gossip
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Self identity Likes & Dislikes
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Mediaas in various types and formats
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AudienceVaries depending on which channel
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How many people use them in the UK?
41 Million 10 Million
2nd largest search engine200,000 10 Million
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Percentage of nonprofits on social networks
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
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How does this relate to charities?
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http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
In 2013 36 Million (75%) adults in UK will access
the internet everyday
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24 Million Britons log onto Facebook everyday
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
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http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
30% of charity supporters are inspired by
social media
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6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline 15%
Affluent oldie Margaret -13%
Family Man Clive - 8%
Squeezed families Rachel – 8%
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Facebook Ideas
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Why do people play lottery games?
• Excitement• Wealth• Equal chance of winning• Give something back• Accessibility• Convenience
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ExcitementShare photo’s of people winning
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WealthShare photo’s of people winning
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Write your own Lottery Blog
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CSR - Encourage local businesses
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Ask questions…
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Remind people…
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Short & Sweet…
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Story telling & doing your bit…
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What could they win?
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Promote your lottery on your banner
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Emoticons…
http://www.bitrebels.com/social/facebook-science-engagement-infographic/
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Best day to post?
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How will you engage your Facebook audience?
Try to list as many different ideas for engaging your audience on Facebook.
10 minutes to think of as many as possible.
Exercise:
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Twitter Ideas
http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
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AccessibleMake it easy to enter…
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Giving something backReasons to enter…
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Giving something back
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Create an image to promote
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Ask someone famous to announce the winner
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How does their money help?
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How will you engage your Twitter audience?
Try to list as many different ideas for engaging your audience on Twitter.
10 minutes to think of as many as possible.
Exercise:
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Non profits attribute their social media success to:
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
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Follow
@helencoldicott
for free social media advice…
www.coldicottfreelancetraining.com