How To Quickly Become The“Go-To Web Expert” For
Your Therapy(ies)
Attract More Prospects & Clients For Your Health Business .. 24/7!
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© The Wellness Directory Limited
The majority of potential clients are less concerned with PRICE and more concerned with VALUE.
Why Be Perceived As An Expert Therapist?
How Industry Experts Add More Value:
Establishing Yourself As An Expert Will Increase Your Business Success
Regularly Write Articles
Stay Up-To-Date
Belong To A ProfessionalAssociation
Deliver Public Seminars/Workshops
Use Client Testimonials
Appear In Industry Publications/TV/Radio
5 Advantages of Being A Visible Expert
*www.thefreedictionary.com
Gain Trust, Recognition & Credibility
The “Go-To Practitioner” In Your Field For Valuable Advice & Bookings
INCREASE:-Your Visibility-Your Brand & Profits-Strengthen The Industry Profile
Clients Eagerly Open Email/Letters You Send or Read Your Blog Postings
Prospects Visit Your Website Voluntarily – Decreases Future Advertising $$s
(YOU)
The Most Visible & Effective (Marketing) Platform?
“ continued its growth in New Zealand and stood out among the 9 advertising sectors as the only one
(IAB - Internet Advertising Bureau NZ)
Online advertising
to increase its revenue in 2009.”
Traditional Advertising Is No Longer Welcomed By Your Prospects …
= A Prospect Dilemma:
which level of service really is superior?
which practitioners are truly worthy of their trust?
Traditional “Copycat” Advertising Undermines Your Credibility!
POSSIBILITIES
Track & Measure Results
Build Prospect/Client Rapport
Educate Prospects/Clients
Promote Introductory/Sea
sonal Offers
Get Valuable Feedback From
clients
Workshops
Health Events
Public Bookings For
Seminar/Workshops
&
Keep Prospects/Clients In-
The-Know About Your Business
Your Opportunity – Current Visible Experts Online
NZ public is crying out for visible health experts to trust!
www.google.co.nz - Tuesday 27th May 2010Search: “Natural Treatment For Arthritis”
“Canines”
“Horses”
!!!!!!
??????
The Wellness Directory Public (Web) Research …Revealed
A. Therapy Descriptions
B. Practitioner Info (Quals/Experience/About)
C. Client Testimonials & Feedback
D. Map of Health Clinic
E. Images (Practitioner/Services/Clinic)
F. Practitioner Article Directory
G. Monthly Email Newsletter
H. Booking Appointments Online
I. Professional Looking & Easy To Navigate
J. Refer-A-Friend System
✓ 1 Survey (Jan 2009)✓ 10 Web Features Ranked From 1-10 ✓ 300 New Zealanders (Non-Health Professionals)
I
B
A & F
H
D
Top 5 Features The NZ Public Want From A Health Website ..
The Wellness Directory Works With Your Business To Create An Authoritative Presence
Formulated to save the time, hassle and (heavy) future costs of doing it yourself!
11 22 33
Website ProfileDesignedFor User
Fully OptimisedFor All Search
Engines
Effective Web Marketing
Strategies -LINKS
Marketing Your WWW Business Effectively
Promote Your
Service Through
Informative Articles
Top 10 Companies Using Social Media Strategies
Source: www.engagementdb.com
“They Know Something We Don’t!”
ONLINE WORD-OF-MOUTH – (Viral Marketing)
• More Backlinks = Higher Rankings = More Clients!
• Quickly Increase Your Exposure & Brand Online
• Ongoing Practitioner Developments & 2010 Web Technology
• More NZ Visitors = Targeted ‘Traffic’ To Your Own Website
• Build Business Personality – Articles/Events/Offers/Newsletter
• 24/7 Booking System To Save Admin Time & Increase Your Profits
• Several Ways To Be Found On AND Offsite – Eg. Social Media
Visible Health Experts Serve The Public & The Industry
Expert marketing uses sophisticated strategies to engage clients in active conversations.
Article – Video Web Promotion
Your Article Is Converted To An Informative
Video
Article & Video
Submitted To 30 High
Ranking Websites Including;
Health Blogs,
Social Media Sites &
Article/Video Directories
These Links Quickly Build &
Increase Your Web
Presence & Rankings
Within Google!
Building A Strong Web Presence – Does Experience Matter?
✪No Website / Little Web Experience:
✪Own website / Proactive On Web:
Use as your own website
Easy to add events/offers/articles & edit your profile
*Build strong web presence QUICKLY
*MORE visitors to your website on AUTOPILOT & Increased Profits
Distribute your articles - Increase your own website rankings
Save time on DIY marketing – MORE time spent growing business
“We can never be certain about the future and therefore we must continue to be flexible and adaptable so that we can react quickly to the needs of our clients and our market place.”
Talal Abu-Ghazaleh
Currently 3,172 000+ Active NZ Web UsersSource: www.acnielsen.com
Summary – Getting In Front of The Traffic
Web Bonuses For Joining Today
Join Today Through The Website &Claim These Web-Building Tools For Your Health Business
✓90 Days Free & Unlimited Use of EzybookNew Zealand's leading web diary & appointment booking service (Value: 3+ New Clients)
✓Lifetime Blogging Membership of Holistic LivingPost your articles, audios and gain access to your own blog (Current Price: $150)
✓Discounted Web 'Practitioner' PackagesInclude web/logo design, video creation/marketing and blogging(Save $100s - $1000s on future web services)
✓1 Month Free Expert Membership For Joining Today
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Typical Feedback From Expert Members
“I found that people got to know my type of psychology and what type of psychologist I am due to the articles I could post on the site.”
- Sara Chatwin, MindWorks
“Since I've been with the directory, my perception of online marketing has changed significantly.”
- Clif Sanderson, Deep Field Relaxation
“Getting more online exposure has attracted more clients to me. Ultimately, I don’t need have to advertise as much – which is great!”- Sandra Walsh, Maintain Massage
Further Expert Membership Info & Benefits
www.thewellnessdirectory.co.nz/page/8
“Advertise” Menu – [The Practitioner Web Solution]
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© The Wellness Directory Limited