![Page 1: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/1.jpg)
HOW TO REACH AND ADDRESS MILLENNIALS?
Catharina Fischer, Tourismuszukunft
![Page 2: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/2.jpg)
2
HELLO! – IT’S ME
@catha_fischer
![Page 3: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/3.jpg)
3
WHO IS TOURISMUSZUKUNFT?
![Page 4: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/4.jpg)
4
SOME OF OUR CLIENTS
![Page 5: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/5.jpg)
5
But I am not alone today.
![Page 6: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/6.jpg)
6
CARINA - TRAVEL RUN PLAY
@TRAVELRUNPLAY
![Page 7: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/7.jpg)
7
NINA HÜPEN-BESTENDONK -
SMARACUJA @SMARACUJA
![Page 8: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/8.jpg)
8
MIKE COREY - KICK THE GRIND
@KICKTHEGRIND
![Page 9: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/9.jpg)
9
Who is a millenial?
![Page 10: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/10.jpg)
10
Born between 1980 and the mid-1990s.
![Page 11: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/11.jpg)
11
Born in 1982 and
approximately the 20 years
thereafter.
![Page 12: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/12.jpg)
12
GENERATION CURLING SWEDEN
![Page 13: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/13.jpg)
13
GENERATION SERIOUS NORWAY
![Page 14: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/14.jpg)
14
GENERATION JOHN PAUL II POLAND
![Page 15: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/15.jpg)
15
GENERATION Y UK & AUSTRALIA
![Page 16: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/16.jpg)
16
Whatever you call
them the question still
remains: How to
address & reach them?
![Page 17: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/17.jpg)
17
Generation Y = Why
![Page 18: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/18.jpg)
18
„People don’t buy what you
do – they buy why you do it.“
Simon Sinek
![Page 19: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/19.jpg)
19
Authenticity
![Page 20: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/20.jpg)
20
Make the customer
the hero and not
the brand.
![Page 21: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/21.jpg)
21
But why is the ‘WHY’
so important?
![Page 22: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/22.jpg)
22
MASLOW’S HIERARCHY OF NEEDS
![Page 23: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/23.jpg)
23
A NEW VERSION
![Page 24: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/24.jpg)
24
PATAGONIA'S "WORN WEAR“
CAMPAIGN
![Page 25: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/25.jpg)
25
How to address &
reach millennials?
![Page 26: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/26.jpg)
MOMONDO - LET'S OPEN OUR WORLD
.
![Page 27: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/27.jpg)
How to address &
reach millennials?
![Page 28: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/28.jpg)
ZACH KING BRINGS CHRISTMAS
BLING TO KLICK!
![Page 29: HOW TO REACH AND ADDRESS MILLENNIALS? · reach millennials? ZACH KING BRINGS CHRISTMAS BLING TO KLICK! CONTACT US @catha_fischer @travelrunplay @Smaracuja @KickTheGrind . Tourismus](https://reader033.vdocument.in/reader033/viewer/2022060500/5f1a3d0a68bf1e27bb5aeaad/html5/thumbnails/29.jpg)
CONTACT US
@catha_fischer
@travelrunplay
@Smaracuja
@KickTheGrind