Download - How to rock at employee engagement like sage
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Three ways to rock atemployee engagement(like Sage)
Karen Hamilton, Principal Web ManagerNA Internal Communications@tinybites | @SageNAmerica
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The next 45 minutes
• What does employee engagement mean to you?
• Our most popular engagement programs
• SageCentral weekly update
• #lifeatsage
• Scavenger hunts and other games***
• What are some of your engagement programs?
• Continuing the conversation
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My life at Sage and more
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More than motivation or satisfaction
Employee engagement is the emotional
commitment that we have to our organization
and the organization’s goals. –Kevin Kruse
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How do you involve and incite employees?
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Engagement as a bakery
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What is on your engagement menu?
Program Intranet F2F ESN Video Email Print/ Goods
Social Media
Community 3rd party
SageCentral Weekly Update
Future
#lifeatsage Future
Contests
Community work
Town halls
Colleague / team kudos
Company store
Future
CATs
***** Future
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A recipe for video news Evolving the email newsletter
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SageCentral weekly update
Desired Behaviors Channels
• Absorb key messages• Take action• Smash silos• Represent your team• Recognize
• Video• Intranet• Email• ESN (future)
Motivators KPIs
• 15 mins of fame• Creative outlet• Watch your friends• Blooper reel
• Viewership trend• Discussion trend• Participation rate per campus• Clickthrough / completion trends for
action items
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SageCentral weekly update results
• 88 colleagues and 8 execs representing 8 campuses• Every episode in Top 50 of most read news of all time• 99.5% email open rate–up 27.6% from email-only delivery• Season 2: o 22% increase in finishes (blooper reel)o 40.3% increase in comments
• Feedback:o “So look forward to watching these! Quick, informative, and
entertaining!”o “So much fun, I totally recommend that more people take part.”o “This is the way to deliver these updates, much more engaging!”
How would you direct Season 3?
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Making it work in your organization
• Video host (YouTube, Vimeo) - $
• Video editing software - $$
• Video editor
• Personal smartphone / video camera at each locale
• Volunteer anchors
• Sample video script
• Sample emails
• Call for guest anchors
• Guidelines for filming your video update
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A recipe for #lifeatsage This is how we work
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#lifeatsage
Desired Behaviors Channels
• Live the brand• Show pride in Sage• Celebrate success• Support our customers• Capture community involvement• Make others want to work for Sage
• Twitter• Instagram• Chatter• Facebook• Intranet • ESN (future)• Print / materials
Motivators KPIs
• Selfies• Blend work with life• Showcase talents
• Reach (impressions)• % NA colleagues participating
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#lifeatsage results
• 397 colleagues using #lifeatsage (15% of NA) since June 2014
• 1,223 Instagram and 1,643 Twitter posts reaching >1.8 million
people
• De facto colleague hashtag – going global!
Challenge: how can we track Instagram / Facebook?
Future: where is everyone hanging out now?
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Making it work in your organization
• Accounts for channels where your employees live
• Display widget(s) for intranet homepage
• Easy to remember #hashtag
• Easy call to action
• Selfies / portraits
• Event pics
• Having fun
• Collaborate with external comms / marketing / social media teams
as well as other regions
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A recipe for games Having fun with change
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Scavenger hunts
Desired Behaviors Channels
• Embrace change• Champion change• Learn new behaviors• Take action• Be an ambassador
• Intranet• ESN• Email• In the office
Motivators KPIs
• Solve a mystery• Friendly competition• Free stuff• Challenge yourself• Showcase your talents
• Correct entries (learning check)• Participation rate per campus• Clickthrough / completion rates for
action items
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Scavenger hunt results
• Used for:o Intranet relauncho New systems and processeso Welcoming and onboarding new teamo Learn about colleagues around the world
• Latest scavenger hunt on Chatter: 57 entries, 26 likes, 4 shares
• Feedback:o “Love this contest! Feel like I'm getting to know more
colleagues than ever before!”
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Making it work in your organization
• Contest formats
• Scavenger hunts
• Ideation
• [Social] media creation
• Referral drives
• Talent shows
• Cool prizes and giveaways - $$*
• Win: Apple anything, Fitbits, gift cards, trips
• Free Sage-branded stuff
• Sample contest terms & conditions
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Continue the conversation
• linkedin.com/karenhamilton
• twitter.com/tinybites
• Instagram.com/tinybites