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VFW Auxiliary
Welcome!
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VFW Auxiliary
Megan Zinn-Sanchez Public Relations & Marketing Coordinator
VFW Auxiliary National Headquarters [email protected]
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VFW Auxiliary
How to Set Up a Facebook Fan Page for
Your Auxiliary or Department
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VFW Auxiliary
What’s the Difference Between a Personal Profile Page and a Fan Page?
Personal Profile Page Fan Page
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VFW Auxiliary
What’s the Difference Between a Personal Profile Page and a Fan Page?
Personal Profile Page • Individuals • Gain Friends • Limited Number of Friends • You Can Request Friends • You are Required to Manually
Accept Friends • There is no Reporting • Very few Promotional Opportunities
Fan Page • Companies, Organizations, Brands,
Products, Artists, Bands, Public Figures, Causes, etc.
• Gain Likes • Unlimited Fans/Likes • You Can’t Request Fans • You Don’t Accept Fans • Reporting!!! • More Promotional Opportunities
such as Ads, Promoted Posts, Offers • It’s FREE!!!
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VFW Auxiliary
What You Need to Create a Facebook Fan Page
• A Personal Facebook Profile Page.
• You will NOT have a separate login for your Fan Page – they will be the same.
• A logo or Other Photo to Use as Your Profile Picture.
• Brief Description of Your Organization.
• A Horizontal Photo that will be used as your Cover Photo.
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VFW Auxiliary
Login to Facebook using your personal login information. Your Personal Profile Page will look similar to this after you login to Facebook.
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VFW Auxiliary
After logging in, go to the UPSIDE DOWN TRIANGLE in the upper right-hand corner and click on “Create Page.”
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VFW Auxiliary
You will be taken to this page. Select the middle box: “Company, Organization or Institution.”
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VFW Auxiliary
You will be taken to this page. You will be asked to Choose a Category from the drop-down menu, select “Non-Profit Organization.”
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VFW Auxiliary
You will be asked to fill in the name of your organization. Please use VFW Auxiliary and the number of your post. Ex: VFW Auxiliary Department of ________ (enter your state here) Ex: VFW Auxiliary 1234 Ex: VFW Auxiliary 102 Ex: VFW Auxiliary 10854
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VFW Auxiliary
Step 1: About You will be taken to this page and asked to fill in information about your Auxiliary/Department. Brief description – Suggested: We assist veterans and their families. Website – If your Auxiliary or Department has one, fill the web address in. Otherwise, leave blank. Facebook Address – Facebook.com/vfwauxiliary12565 (i.e. vfwauxiliary and your post number) Click “Save Info”.
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VFW Auxiliary
Step 2: Profile Picture You will want to add a photo here. Suggestions: VFW Auxiliary Emblem, American Flag, Eagle. Once the photo has been added, click “Save Photo.” The VFW Auxiliary Emblem is available in the Branding Center behind Member Login.
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VFW Auxiliary
Step 3: Add to Favorites Click “Add to Favorites.”
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VFW Auxiliary
Step 3: Add to Favorites Click “Next.”
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VFW Auxiliary
Step 4: Preferred Page Audience Locations: There are several options here. I would suggest typing in your city or zip code. Age: 16 – 65+ Gender: Leave at all Interests: - Type in the following: • Veterans of Foreign Wars • United States Department of
Veterans Affairs • Veterans • Vietnam Veterans of America • Iraqi and Afghanistan Veterans of
American • Etc.
Click “Save.”
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VFW Auxiliary
You will be taken to this page. Click “Next.”
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VFW Auxiliary
Your Auxiliary or Department Page is now LIVE! It will ask you to “Like” the page. Go ahead and “Like” your Auxiliary or Department’s Page!
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VFW Auxiliary
You will be asked to invite your email contacts. You may choose to do this now or at a later time. For this presentation, we will skip this step and click “Next.”
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VFW Auxiliary
You will be taken to this page. Click “Next.”
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VFW Auxiliary
Your Auxiliary or Department Page will display. The photo you selected on Slide 11 is shown as your profile picture.
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VFW Auxiliary
You will now add a Cover Photo. A Cover Photo is a large, horizontal photo that graphically represents your Auxiliary or Department. Click “Add a Cover” to add your Cover Photo. Suggestions – Flags, Eagles, Photos of your Auxiliary in Action! There are cover photos available via the VFW Auxiliary Emblem Branding Center behind Member Login
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VFW Auxiliary
You don’t have any photos yet, so you will need to “Upload Photo.”
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VFW Auxiliary
The photo you selected is displayed here. Click “Save Changes.”
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VFW Auxiliary
Your Auxiliary or Department Page will look similar to this once you’ve added your Profile Picture and Cover Photo.
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VFW Auxiliary
Next, click the “Settings” tab.
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You will be taken to this screen. Click the “General” tab on the left side of the page. There are numerous settings you can change in this section, but likely only two that you will WANT to change: • Posting Ability • Profanity Filter
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Click “Edit” on the Posting Ability line and - Allow other people to post to
my Page timeline - Review posts by other people
before they are shown on my Page.
Select “Save Changes.”
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VFW Auxiliary
Click “Edit” on the Profanity Filter line and select MEDIUM from the drop-down menu. Select “Save Changes”. Click on “Page” to go back to your Auxiliary or Department Page.
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VFW Auxiliary
You will be taken back to your Auxiliary or Department Page. Next, select the “About” tab.
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The “Page Info” will display. The following have already been created, but your may choose to Edit them if you need to correct something: • Category • Name • Facebook Web Address • Short Description
Simply click on the link of what you’d like to “Edit,” make your changes and “Save Changes.”
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VFW Auxiliary
This screen will come up. You will need to “Edit” the following. Simply click on the link of what you’d like to “Edit,” make your changes and “Save Changes.” • Start Info – Select “Founded” and select the
year your Auxiliary or Department began operations.
• Address – List your Auxiliary (Post) or Department address, NOT your personal address.
• Impressum – leave as-is.
• Company Overview – Established in 1914, the Ladies Auxiliary to the Veterans of Foreign Wars serves the veterans of this country and our communities in honor of the sacrifices and commitment of every man and woman who has served in uniform. Learn more about our programs and membership at www.vfwauxiliary.org.
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VFW Auxiliary
• Long Description - The VFW Auxiliary is one of the nation’s oldest veterans’ service organizations and our members are the relatives of those who have served in overseas combat. We have nearly 465,000 members nationwide who volunteer millions of hours and fundraise millions of dollars for charitable projects that benefit veterans, military service personnel, and their families. Through our National Programs, we assist the VFW pass or block legislation that impacts veterans and their families, provide nearly a million volunteer hours in the VA medical system, conduct patriotic programs with thousands of students and offer hundreds of thousands of dollars in scholarships for our nation’s youth. With more than 4,000 Auxiliaries, there is likely one in your area working to improve the lives of America’s uncommon heroes.
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• General Information – Leave as-is.
• Mission – Leave as-is.
• Founded – Type in the year your Auxiliary or Department was founded.
• Awards – Leave as-is.
• Products – Leave as-is.
• Phone – Type in your Auxiliary, Post or Department phone number.
• Email – Type in Auxiliary, Post or Department website (if you have one – if not, leave as-is).
• Website – Type in Auxiliary, Post or Department website (if you have one – if not, leave as-is).
• Official Page – Type in VFW Auxiliary – National Organization.
• Facebook Page ID – This can’t be changed.
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VFW Auxiliary
Once all changes have been made, click the “Timeline” tab.
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Now you will create a “Call-to-Action” button. Click “Call to Action.”
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VFW Auxiliary
You will be asked to “Choose a Button” from the drop-down list. Select “Sign Up.”
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VFW Auxiliary
If your Auxiliary or Department has a website, enter it in the “Website” field. If not, enter the National Organization’s website: www.vfwauxiliary.org Click “Next.”
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VFW Auxiliary
You will be taken to this screen. Leave as-is. Click “Next.”
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VFW Auxiliary
You will be taken to this screen. Leave as-is. Click “Create.”
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VFW Auxiliary
You will be taken to this screen. Click “Next.”
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You will be taken to this screen. Click “Finish.”
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VFW Auxiliary
Your Sign Up button is live. To go back to your Auxiliary or Department Timeline, click “Timeline.”
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VFW Auxiliary
You have successfully created your Auxiliary or Department Facebook Page! Great job!!!
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VFW Auxiliary
Questions?
Contact Megan Zinn-Sanchez
Public Relations & Marketing Coordinator VFW Auxiliary National Headquarters