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LONDON LESSONS 19/11/2014
HOW TO SETUP A MEASUREMENT PLAN
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AGENDA
HOW TO SETUP A MEASUREMENT PLAN
1. Setup Business Objectives
2. Identify Goals
3. Setup KPI’s
4. Targets to track progress
5. Segments that we will study
XXX KPI REPORTING @ Team Victoria
1. Context
2. The IT Dashboard
3. Routines
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WHY DO WE NEED TO ANALYSE…
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…BECAUSE WE WORK AGILE!
“ The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.”
Eric Ries
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THE ANALYTICS INFRASTRUCTURE
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THE MEASUREMENT PLAN
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THE MEASUREMENT PLAN
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THE MEASUREMENT PLAN1. Setting Business Objectives and Tactics
Objectives should be DUMB:
Doable
Understandable
Manageable
Beneficial
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1. Setting Business Objectives and Tactics
Examples of digital business objectives
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THE MEASUREMENT PLAN2. Identify Goals for the Objectives
“Goals are specific strategies
you'll leverage to accomplish
the business objectives.”
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THE MEASUREMENT PLAN3. Setup KPIs
“A key performance indicator (KPI)
is a metric that helps you
understand how you are doing
against your objectives.”
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Do you want to rock Google Analytics?
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THE MEASUREMENT PLAN3. Setup KPIs - REMEMBER!
“An actionable metric is one
that ties specific and repeatable
actions to observed results.”
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THE MEASUREMENT PLAN4. Define your targets
“Targets are numerical values
you’ve pre-determined as indicators
of success or failure.”
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THE MEASUREMENT PLAN5. Identify your segments
“Segments are any group of people,
their sources, onsite behavior,
and outcomes”
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THE MEASUREMENT PLAN
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WEEKLY KPI REPORTING @ TEAM VICTORIA
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XXX MEASUREMENT PLAN
Business Objective
Goal
KPI
Segments
Increase CR Increase spent per customer
Sell more!
Increase performance
CR, Revenue, Transactions
AOV Load time
Desktop, Tablet, Smartphone
Targets5% CR desktop 2.5% CR tablet
1.5% CR smartphone- Trend should be to decrease,
on every device
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BY: Enric Durany, Project Manager November 2014