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How to Turn Your Website into a Sales Machine
Brian Martin
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1. Traffic Strategy
2. Content Strategy
3. Code Optimisation
4. Sourcing Links
5. Sales Strategy
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There’s no instant
way of building real
sustainable traffic.
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1. Traffic Strategy
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Basics Of SEO
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Why Don’t We Just Rely On Adwords?
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How To Get Organic Traffic?
1. Produce Content
2. Optimise Code
3. Source Inbound links
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2. Content Strategy
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Creative Content
Source:SeoMoz.org
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Utilise Your Data
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Gain PR Offline & Online
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Video Is A Differentiator
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4 Million Hits – $4,000 Video
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User Generated Content
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Long Sales Page
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Thought Leadership In The B2B Sector
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3. Code
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4. Sourcing Links
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Ideas Where To Get Links
- Suppliers & Partners
- Industry bodies
- News sites from Press Release
- Social Bookmarking sites
- Forums
- Reference / Q&A
- Guest Blogging
- Local directories
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LinkBait
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Infographics
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5. Sales Strategy
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Conversion Focused Design
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Conversion
• Rich auto complete internal site search
• Live chat support
• Don’t give too much choices
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Incentives & Neuromarketing
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How to Keep Sales Coming
• Conversation• Ask for people to spread the word, RT it,
like it etc. – it does work• Build community• Reward loyalty (exclusivity)
• Retargeting
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Final Thoughts
• Respect your website’s value & potential
• It’s not an overnight success
• Build on your success & go International
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Thank you
@ecelticseo
• [email protected] for any questions or if you need help with improving online sales / leads
• Slides will be live at: www.ecelticseo.com/digital-media-summit-2012