How to Turn Your Website into a Sales Machine
Brian Martin
1. Traffic Strategy
2. Content Strategy
3. Code Optimisation
4. Sourcing Links
5. Sales Strategy
There’s no instant
way of building real
sustainable traffic.
1. Traffic Strategy
Basics Of SEO
Why Don’t We Just Rely On Adwords?
How To Get Organic Traffic?
1. Produce Content
2. Optimise Code
3. Source Inbound links
2. Content Strategy
Creative Content
Source:SeoMoz.org
Utilise Your Data
Gain PR Offline & Online
Video Is A Differentiator
4 Million Hits – $4,000 Video
User Generated Content
Long Sales Page
Thought Leadership In The B2B Sector
3. Code
4. Sourcing Links
Ideas Where To Get Links
- Suppliers & Partners
- Industry bodies
- News sites from Press Release
- Social Bookmarking sites
- Forums
- Reference / Q&A
- Guest Blogging
- Local directories
LinkBait
Infographics
5. Sales Strategy
Conversion Focused Design
Conversion
• Rich auto complete internal site search
• Live chat support
• Don’t give too much choices
Incentives & Neuromarketing
How to Keep Sales Coming
• Conversation• Ask for people to spread the word, RT it,
like it etc. – it does work• Build community• Reward loyalty (exclusivity)
• Retargeting
Final Thoughts
• Respect your website’s value & potential
• It’s not an overnight success
• Build on your success & go International
Thank you
@ecelticseo
• [email protected] for any questions or if you need help with improving online sales / leads
• Slides will be live at: www.ecelticseo.com/digital-media-summit-2012