Download - How to Tweet
How to Tweet:For Small Businesses
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Why Tweet?
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Twitter Will Be More Valuable Than Facebook, Says Industry Expert
Twitter Beats Facebook (And Everyone Else) As The Most Popular Social Network Of 2011
Why Twitter is great for small business
Why Twitter Is a Big Win for Small Businesses
Why Tweet: Loyalty
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How does it work?140 characters
Messages are:Public (although you can protect your tweets)IndexedRank very well
PC & Mobile Phone (Remember, 43% use their phone)
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TerminologyTweet - an individual message limited to 140
characters (can also be used as a verb)Follow – to subscribe to somebody else’s
messagesDirect Message (DM) - a private message to a
fellow TweeterRetweet (RT) - repost a valuable message from
someone else and give them credit (RT@username)
Trending topics - the most popular terms on Twitter at any given moment
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Syntax140 character restriction@username - a public message referencing
another individual on Twitter (often used in conjunction with RT to quote other Tweeters)
#term – a hashtag followed by a term included in a Tweet is a way of categorizing all posts on a particular topic
Bit.ly/Tiny URLS (Shortened URLS)– necessary to fit links into the short messages (Links are important)
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Anatomy of a Tweet
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A retweet from KenE3C
Name & Twitter handle of the person posting
Hashtag to categorize the tweet
Options:Reply – sends a message back to the author of the tweetRetweet – sends the message to all of your followersFavorite – saves the tweet in your favorites folder
What to TweetInform
Interesting storiesExclusive deals (be sure to include promotional
code for tracking the effect of Tweets)New productsAsk questions, float ideas, solicit feedbackLink to interesting informationEventsRT
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What to TweetRespond to everything (
http://search.twitter.com)QuestionsCommentsPraiseJokesComplaints
Or just say ‘Hi’
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Best PracticesDon’t TweetTips & TricksSpamImpersonableUnfriendlyNegative comments
Set metricsUnique coupon codeSeparate landing pageTally of response Tweets
Be on time!Real-time interactionRespond quickly
Build relationshipsCasual, friendly tone
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Get FollowersCross promotion
Facebook, Website, Business Cards, etc.Make Tweets useful resources
http://twitter.com/ASBTDChttp://twitter.com/knightenASBTDC
Interact with people you follow & don’t follow you back (Yet!)
Send Tweets to reporters you follow that helps stories they’ve posted
Send DM to reporters of newsworthy informationRegister for WeFollow.com
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Follow OthersReportersInfluential leaders in the industryTwitter elite in your area
Hubspot Twitter Grader (http://twitter.grader.com/location)
Follow people your followers followDon’t follow everyone
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Cool ToolsTweetdeck (http://www.tweetdeck.com)
Desktop dashboard to set up searchesTwellow (http://www.twellow.com/)
Yellowpages for TwitterSearching
Twitter advanced search (http://search.twitter.com/advanced)
Tweepz (http://tweepz.com)
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Creativity Counts
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