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How to Track and Measure your PR Content
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Netvibes Dashboard
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Netvibes Dashboard
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Netvibes Dashboard
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Netvibes Dashboard
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Content Strategy
What’s working
• Topics
• Comments
• Likes
• Favorites
• Retweets
• Shares
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Topics/Views
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Avinash’s 4 Metrics
• Conversation rate – The number of conversations per post. On Facebook, Google+, and LinkedIn, it’s comments. On Twitter, it’s replies.
• Amplification rate – The number of reshares or retweets per post.
• Applause rate – Retweets, Likes, +1s, etc.
• Economic value – The sum of short-term revenue, long-term revenue, and cost savings
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5 Metrics for PR
• Unique Visitors
• Top posts by Time on Site
• Social Referrals
• Engagement
• Outcomes – what action did they take as a result of your content?
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Unique Visitors
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Time on Site
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Choose a Social Channel
The best option is the social channel that both you and your audience are most active on
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Social Referrals
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Twitter Engagement
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Twitter Engagement
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Google URL Builder
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URL
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Retweets/Favorites
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Social Referrals
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Conclusions
• We are being found in search – both site and newsroom
• Twitter is our top social platform
• Our content about the studies and reports we do gets the most response, so we need to do more of that
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Questions?
www.press-feed.com
www.netvibes.com