![Page 1: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/1.jpg)
Google and Social Media - Increase your online Sales
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
![Page 2: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/2.jpg)
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of GloopleSpeaker & Trainer F7Social
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
![Page 3: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/3.jpg)
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
![Page 4: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/4.jpg)
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280
![Page 5: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/5.jpg)
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
78% of us trust our Friends recommendation of a product or
service
![Page 6: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/6.jpg)
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million
“Likes”
![Page 7: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/7.jpg)
Finding Your Customers
Social Media Optimisation
![Page 8: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/8.jpg)
Monitor
![Page 9: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/9.jpg)
Monitor
Mara Hoffmans Swimwear Collection 6.13%
LeighannSays - YouTube
![Page 10: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/10.jpg)
Respond
![Page 11: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/11.jpg)
Amplify
![Page 12: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/12.jpg)
Lead
![Page 13: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/13.jpg)
Lead
![Page 14: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/14.jpg)
Google Drive
Documents
Forms
Talk
Presentations
Drawings
![Page 15: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/15.jpg)
Google Listen
![Page 16: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/16.jpg)
Google Keyword
![Page 17: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/17.jpg)
Google Adwords
You are in control of many features
1.Who can see your Gift advert i.e. where your audience is located
2. The Baby keyphrases that will trigger your advert
3. The Baby advert wording i.e. headline and 2 lines of descriptionwhich specific brands web page your
You need a long-term daily budget and a Maximum Cost-Per-Click (max. CPC) budget e.g daily budget of £20 and max. CPC of, say, 35p - this all depends on how competitive your location is.
![Page 18: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/18.jpg)
Google Analytics
![Page 19: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/19.jpg)
Google Merchant
Google say that this can increase Click
Through Rate by 10%
![Page 20: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/20.jpg)
Google Checkout
Google say that this can increase Click
Through Rate by 10%
![Page 21: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/21.jpg)
Google+
![Page 22: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/22.jpg)
Google+ Local
![Page 23: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/23.jpg)
Google Owns
Picasa
![Page 24: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/24.jpg)
Google Owns
YouTube
![Page 25: How to use Google & Social Media to Increase your Online Sales](https://reader035.vdocument.in/reader035/viewer/2022081507/554cdaaab4c905cc488b4ddf/html5/thumbnails/25.jpg)
Consultancy / Training / Mentoring
Tell us What You
Think