Download - How To Use Hotjar Heatmaps And Recordings To Understand Your Site Visitors

©2016 www.malougumana.com

How To Use HOTJAR

1

Your Complete Analytical Tools Heatmaps & Recordings

http://www.malougumana.com


Warning: Before you go

on this tutorial..

2



Refer to this: http://malougumana.com/

tutorials/how-to-install-hotjar/

3



To create Hotjar

account..4



And install Hotjar in

Wordpress.5



I assume you're done with those

pre-requisites.6



Let's move on…

7



Open your browser

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Type Hotjar URL on the address bar

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Press Enter on your keyboard

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This webpage opens

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Click SIGN IN

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Fill this out

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Type your registered email address

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Type your password

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Click Sign In

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This is Site Dashboard

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Let's see how Hotjar

works...18



Go to your Wordpress Dashboard

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In wordpress, click Pages

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Click Add New

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Click here

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Type a Page Name

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Put page contents here

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Type the contents

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Click Publish

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Copy this permalink (the page URL)

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Highlight it

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Right click on your mouse

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And click Copy Link Address

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Click View Page to see it LIVE

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This is it!

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This is also the same permalink we just copied

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Open a note pad

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And paste the link there

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To save it for

later use.36



How To Use Hotjar

HEATMAP37



In Hotjar Dashboard, click Heatmaps

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Click New Heatmap

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Scroll down

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Click here

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Type NAME for heatmap

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Click here

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Select here how you will connect your webpage

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Click Exact match

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We need the webpage link here

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Go to your note pad

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Copy-paste the link here

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Click Advanced options

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Put nothing here

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We don't want to exclude elements

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Click here

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Paste here the webpage link from the notepad

(see slide 47)

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Tick this

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Click Create Heatmap

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There's the heatmap we just created

56


Let's now visit the webpage


In your browser, Add New Tab

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Copy-Paste the webpage URL here from your notepad

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Just scroll, move your mouse around the page

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Click anywhere on the page

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We're doing those so that the heatmap

62



Will record our

"actions"63



Go Back to Hotjar window

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On your keyboard or

keypad..65



Press F5 or CMD+R to refresh the

page66



There's the recorded pageview we've just done

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Click View Heatmap

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Click this to see "Clicks"

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These are recorded clicks

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Use this to gauge what’s “HOT”

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Or “COLD”

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See here how many clicks were recorded

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Click this to see "Moves"

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Moves shows where the mouse

pointer moves around the page

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Click this to see "Scrolls"

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Scrolls will tell you if the visitor

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Checks until the bottom part of your

website78



This will give you idea

79



where to put important

buttons like the "BUY" button

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You can also download the heatmap here

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Heatmaps are important to see where your

visitors click

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This will tell you what to enhance on

the site83



And what to remove/improve because nobody

pays attention84



How To Use RECORDINGS

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In Hotjar Dashboard, click Recordings

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Click Record Visitors

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Click this to see recording options

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Select here what you want to be recorded

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Click Start Recording

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You can stop recording here

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Once someone visits the site, the recording will

be here

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You can see how many pages visited

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You can apply some filters here

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Click Play to watch recording

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This is a screenshot of a recording playing

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The strokes can be visible also

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The page visited is shown here

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You can skip pauses (for example visitor is reading)

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Recordings can be useful

to see in actual 100



How visitor navigates your site

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This gives you idea

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What's on the web that attracts him

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You've just seen the power of

HOTJAR Heatmaps

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and Recordings to understand your visitors

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Use it to your advantage.

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©2016 www.malougumana.com 107

The aim of marketing is to know and understand the

customer so well the product or service

fits him and sells itself.Peter Drucker


Download - How To Use Hotjar Heatmaps And Recordings To Understand Your Site Visitors

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