Sam McRoberts – SEO Lead
Jessica Fisher – Client Manager
April 25th 2012
How to Use Pinterest for Business
Presentation Agenda About Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• SEM, SEO, Social, Local, Mobile
• $30 MM in managed media/yr
• Servicing clients across all verticals and revenue models
Presentation Agenda Webinar Information
•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation
A Basic Pinterest Page
Why Should You Care?
Is Your Business a Good Fit?
Is Your Business a Good Fit?
Is Your Business a Good Fit?
Getting Started
#1 – Create An Account
pinterest.com/nordstrom/
#2 – Pinterest Etiquette
http://pinterest.com/about/etiquette/
1.Be Respectful 2.Be Authentic 3.Credit Your Sources 4.Report Objectionable Content 5.Tell Us How To Make Pinterest
Better
#3 – Learn the Basics
#3 - Learn the Basics Cont.
#3 - Learn the Basics Cont.
#4 – Optimize Your Images
#5 – Pin Your Own Images
#6 – Make Your Photos Easy to Pin
http://pinterest.com/about/goodies/
<meta name="pinterest" content="nopin" />
#7 – Tell Visitors You’re on Pinterest
http://pinterest.com/about/goodies/
#8 – Getting SEO Value from Pins
#9 – Using Pinterest for eCommerce
#9 – eCommerce Continued
#9 – eCommerce Continued
#10 – Affiliate Revenue on Pinterest
#11 – Track Everything
#11 – Track Everything Cont.
http://pinterest.com/source/yoursite.com
#12 – Copyright and Legal Concerns
<meta name="pinterest" content="nopin" />
1.Give Credit to the Source
2.Use Common Sense
3.When in Doubt, Ask for Permission
Bonus - #13 – Pinterest Tools
And That’s It, So Start Pinning!
http://pinterest.com/about/help/
http://pinterest.com/pinterestbiz/
Last Chance to Ask Questions
Thank You
Sam McRoberts – [email protected]
Jessica Fisher – [email protected]
Point It Search Marketing Agency
www.PointIt.com