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Matt Quinn
CommuniversityAugust 5, 2010
HOW TO USE SOCIAL NETWORKS TO SUPPORT YOUR GROUP
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Communiversity – 8/5/10 | slide #2
AGENDA FOR WORKSHOP
Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs
Techniques and tips for successful social networking
Examples of successful social networkers at KKFI and other NPO’s
How to use social networks to build a following for your group or cause
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Communiversity – 8/5/10 | slide #3
SOCIAL MEDIA
Interactive, Two-way Communication Enabling Groups to Engage Supporters.
Using Social Media is different for groups – Get Action, Build Community!
Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
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Communiversity – 8/5/10 | slide #4
4 WAYS TO HELP NPOS
Deepening Relationships and Engagement
Individuals & small groups are self-organizing around non-profit causes
Facilitating collaboration and crowd-sourcing
Social change behind the firewall-- From Mashable, The Social Media Guide
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Communiversity – 8/5/10 | slide #5
GROWTH LADDER
Step #1 – “Start Up” – listening; branding; connect with other sites; planning
Step #2 – “Sharing” – establish partnerships
Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action
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Create Google Alert to search for what people are saying about your program
Create TweetBeep alert to search for what people are saying in Twitter
Follow Facebook, Twitter accounts
Engage - Comment on Facebook followers
Engage – Re-tweet, Reply Tweets
HOW DO YOU “LISTEN”?
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Communiversity – 8/5/10 | slide #7
4 times per day for 10 minutes on social media
3 times per day network with people
2 times per day share something from someone else like re-Tweet or share
1 time per day do something creative like blogging
-- Guerilla Marketing for Non-Profits
4 / 3 / 2 /1
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Communiversity – 8/5/10 | slide #8
FACEBOOK PAGES
Allows Organization to Gain Support
Allow an organization to communicate through messages or updates
Set it up as open or “invitation only”–Keep Focused on Supporters (not you)
Some people do not use email; prefer to stay on Facebook
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4 Elements of a Successful Fan Page Connect all spaces to your web site
Create a Resource Fan Page that focuses on a particular sector or issue
Create contests that allow for action or participation through an offer
Mention Facebook during your program
-- From Mashable, The Social Media Guide
HOW TO SUCCEED
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Communiversity – 8/5/10 | slide #10
FACEBOOK - HAIC
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FACEBOOK - CAUSES
Facebook – advocacy, fundraising Causes
Facebook Birthdays
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Using Twitter for Non-Profit Groups: New social media site
Micro-blogging
3 E’s of Twitter - Engage, Educate, Entertain
- from Old Media, New Tricks website
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4 Tips to Succeed with Twitter Authenticity before marketing. Have
personality. Build community.
Be thankful. Reply and Retweet!
Follow everyone who follows you if your goal is to have lots of followers.
Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications
HOW TO SUCCEED
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Communiversity – 8/5/10 | slide #14
KC CURRENTS (KCUR)
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Communiversity – 8/5/10 | slide #15
MYSPACE FOR GROUPS
Allows Non-Profit groups to create a space that includes a message board
Allows supporters to increase awareness about your organization
Can post media to MySpace Group – photos, videos to site
Use Apps for fundraising
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BEST PRACTICES
Link to your Organization’s Website
Thank Your Donors with Comments
Ask your MySpace friends to create a fundraising page to benefit your group
Put your donors in your top friends- from DIOSA
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Communiversity – 8/5/10 | slide #17
BLOGS FOR GROUPS
Allows Group Members and Supporters to Submit Blog Articles
Provides readers a way to submit comments on Blog Posts
Another way to build relationships with supporters by displaying personality and group demeanor
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BLOGS
4 Reasons Why Blogging is Important Allows nonprofit to have a stream of
fresh, new content to Tweet, Facebook
Improve your search engine results
Build community around your mission
Grow your fans and followers on social networking sites
-- from Nonprofit Organizations
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RESOURCES – SOCIAL MEDIA
Facebook Best Practices for Nonprofit Organizations – see DIOSA
The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
“75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA
Here Comes Everybody by Clay Shirky
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MEDIA
Don’t wait for the news, make your own news!
Use Internet tools to publish and distribute your own story or information. Video sites – YouTube, others
Photo sites – Flickr, Picasa
Audio sites – Libsyn, iTunes
Press Releases – NowPublic, KC Star Press Central, Free Press Release
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MEDIA - YOUTUBE
YouTube – Allows groups to create a channel to publish videos Gain followers and advocate for your
cause through subscriptions
Seek feedback, collaborate with other like non-profits or causes
“Keep it Fresh” and share links
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MEDIA - YOUTUBE http://www.youtube.com/harvesterskc
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Communiversity – 8/5/10 | slide #23
MEDIA - FLICKR
Flickr for Groups Invite people to subscribe to your
group to learn more about your groups
Allows subscribers to submit photos, videos, and comments
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Communiversity – 8/5/10 | slide #24
MEDIA - FLICKR
Flickr for “Good” Available to Non-Profits from
Techsoup.org
Provides “Pro” Account – for Free
Use Flickr for Outreach and Community Building
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Communiversity – 8/5/10 | slide #25
MEDIA - FLICKR
http://flickr.com/groups/facesofone
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MEDIA - PODCASTS
http://tellsomebody.libsyn.com
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SELF-PUBLISHING
Some sites allow groups to submit News Stories and Press Releases KC Star Press Central (local)
Infozine.com (local)
Digg – You publish stories; others vote!
NowPublic – Publicity site
Free-Press-Release.com
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WEDNES. MID-DAY MEDLEY
Wednesdays – 10:00 am – 12 Noon Facebook – 1650 friends
MySpace – 5000 friends
YouTube Channel
Twitter, Linked In
Twice-a-week emails
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Communiversity – 8/5/10 | slide #29
MID-DAY MEDLEY - FACEBOOK
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MID-DAY MEDLEY - MYSPACE
Group map
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Communiversity – 8/5/10 | slide #31
FACEBOOK - COMMUNITY RADIO
KKFI 90.1 – Kansas City – 3,400
KCUR 89.3 – Kansas City – 3,800
KOPN 89.5 – Columbia, MO – 1,000
WDHZ 88.1 – St. Louis, MO – 7,000
KWMU 90.7 – St. Louis – 1,400
WWOZ – New Orleans – 15,000
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TWITTER - COMMUNITY RADIO
KKFI 90.1 – @kkfi901fm – 60 followers
KCUR 89.3 – @kcur – 1,500
KCUR – @kccurrents – 577
KCUR - @KCURuptodate - 370
KWMU 90.7 – @stlpublicradio – 2,300
WWOZ – @wwoz_neworleans – 2,600
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Communiversity – 8/5/10 | slide #33
QUESTIONS?
Matt Quinn Twitter: @jmq0004
Facebook: facebook.com/jmq0004
Blog: http://foundationjournal.blogspot.com