Download - How to Use Social to Innovate Your Business
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Today’s Speakers
2
Shaun SlatterySocial Business StrategistJive Software
Gia LyonsDirector, Product MarketingJive Software
Jem JanikSocial Business ConsultantAlcatel-Lucent
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QUICK REFRESHER
© Jive confidential3
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A social intranet should address three critical areas.
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Official info & comms Finding info & experts Getting work done
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Official info & comms Finding info & experts Getting work done
To drive
Strategic Alignment
Innovation Productivity
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Official info & comms Finding info & experts Getting work doneStrategic Alignment Innovation Productivity
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Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Strategic Alignment Innovation Productivity
mobile access
reach & sentiment
KPI metrics
executive dashboard
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Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
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Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
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Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
All connected in a single system of collaboration and communication.
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Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
We focused on this last month.
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Ask an expert for help
Reuse existing documents
Solicit input on decisions
Learn a new skill
Learn a new job
Solicit ideas
Improve an idea
Staff a project
Official info & comms Finding info & experts Getting work done
Intranet (SharePoint)
Wikis
Email cascades
Town halls
All-hands calls
Printed publications
Department meetings
LMS
HRIS
HR/IT info
Exec comms
Company-wide comms
Divisional comms
Onboarding
Managing talent
Product certification
Phone calls
Conf rooms
Web mtgs
Chat messaging
Wikis
MS Office
Google Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop products
Develop campaigns
Update websites
Plan events
Launch products
Create client presos
Write proposals
Manage client projects
Resolve customer issues
Corp directory
Shared drives/CMS
Communities of practice
Yammer
Chatter
IBM Connections
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
Let’s focus on this now.
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Today’s Speakers
14
Shaun SlatterySocial Business StrategistJive Software
Jem JanikSocial Business ConsultantAlcatel-Lucent
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Where does “newness” come from in the enterprise?
• New connections among disparate people or ideas
• Novel approaches to problems
• Awareness of changing conditions
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New connections among disparate people or ideas
17
• Looser social network have fewer, slower exchanges.
Source
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New connections among disparate people or ideas
18
• Looser social network have fewer, slower exchanges.
• Denser social networks have more, faster exchanges.
Source
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New connections among disparate people or ideas
19
• Looser social network have fewer, slower exchanges.
• Denser social networks have more, faster exchanges.
Source Juan
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New connections among disparate people or ideas
20
• Looser social network have fewer, slower exchanges.
• Denser social networks have more, faster exchanges.
• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.
Source
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New connections among disparate people or ideas
21
• Looser social network have fewer, slower exchanges.
• Denser social networks have more, faster exchanges.
• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.
Source
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22
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Jem, how did this work at Alcatel-Lucent?
23
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At Alcatel-Lucent…
• Part of company onboarding package
• “Lobby” groups to get you started
• “Get Help With Anything” group – an informal concierge service via @ mentioning your network connections
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Novel approaches to problems
25
• Create structured innovation places for…– Product Ideas– Process Improvement– Key initiatives such as
reducing environmental footprint
– Time-boxed “idea jams”
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Novel approaches to problems
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• Create loosely structured places for…– Q&A, requests for help, ask the
experts– Targeted cross-functional
opportunities– Open information exchange
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Awareness of changing conditions
27
Create targeted places for and ask employees to engage in…
• Sharing news from the field
• Sharing feedback from customers, potential customers
• Sharing competitive information (pricing, positioning, traps)
• Sharing “hot topics” at conferences, user-group meetings
• Etc.
• Etc.
A “sensor network”
From Harvard’s Sensor Networks Lab: http://fiji.eecs.harvard.edu/Volcano
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At Alcatel-Lucent…
28
• “Business Press Coverage” group– Email “pushes” are available– Activity stream notifications– Can ask clarifying questions– Communications professionals actively pay attention to this group
• “StrongHer” group– Gender diversity focus– Unleashing feminine ingenuity across the company– 15% of members are male– Inspiring and innovative conversations
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Q & A
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