Download - How To Use Youtube To Market Your Business
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How To Use Youtube To Market Your
Business
www.becomeablogger.com @LeslieSamuel
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How blood flows through the heart
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How blood flows through the heart
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Do You Have A Message To Share?
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We Are ALL Visual Learners
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The Benefits
#2 Search Engine
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Your Ideal Target Person
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What Problem?
How will you help?
Be CLEAR and then make videos
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Your Unique Value Proposition
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Sweet Spot: 3 - 5 minutes
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How Much To Cover
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Should You Type A Script?
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General OutlineTell them what you’re going to tell them
Tell it to them
Tell them what you told them
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Your Email List
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Screencasts vs. On-Camera
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Software/Equipment for Screencasts
Presentation Software
Keynote (Mac)
Powerpoint (Mac/PC)
OpenOffice (Mac/PC)
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Software/Equipment for ScreencastsLooking Good
Nice pictures
canstockphoto.com
commons.wikimedia.org
moreguefile.com
Take pictures
Not a lot of text
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Software/Equipment for ScreencastsWacom Pen & Tablet
Writing on screen
Screen Recoding Software
Screenflow (Mac)
Camtasia (Mac/PC)
Camstudio (PC only - FREE)
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Equipment for On-CameraDecent Camera
Smartphone
DSLR
Camcorder
Webcam
IMPORTANT: Mic input
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Equipment for On-Camera
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Miscellaneous EquipmentAudio
Lapel/Lavalier mic - on camera
Audio-Technica ATR-3350 ($19.49)
Sennheiser EW 112P G3-A ($629.95)
USB mic - screencasts
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Software for EditingScreenflow (Mac)
iMovie (Mac)
Camtasia (PC/Mac)
Sony Vegas (PC)
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74% of people suffer from speech anxiety - NIMH 2013
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The Normal Factor
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Tips For Being Awesome
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Relax Before Recording Your Videos
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Create ANOTHER
Video
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Don’t Worry About Who’s Watching
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Look DIRECTLY Into Camera
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Watch And Learn
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Our Friend Google CAN’T READ VIDEO
Search Engine Optimization
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Bad Example
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Good Example
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KeywordsImportant for relevance
Important for suggested videos
I.e. Action potential, nerve impulse, depolarization, repolarization, Interactive Biology
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What You Need To Know About The Big G.
Google can’t read video
Focuses on TEXT
Google has the power to send you LOTS of TRAFFIC
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How To Leverage Your Videos