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Presented by:Coryon [email protected]/in/coryonredd
Win the Internet Marketing GameIntroduction to Online Marketing
View this presentation online at: http://www.coryon.com/business-ignitor-2014
For Sierra Commons Ignitors Course– Fall 2014
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Can Online MarketingGrow Your Business?
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What is Internet Marketing?
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Let’s Start with the Basics:
Search Engines (SEO)Social MediaVideoEmailPay For It – Sponsored Search, FacebookLots More Options
• Start with a persuasive website• Website visits from many sources
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What is Content Marketing?
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Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
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Tools to Research Your Market:
Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors
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A Bit About MeMy name is Coryon Redd.
I like to do business. Founder of Batteries4less.com and Coryon.com Internet Marketing.
I like to travel. Grabbing the tigers by the tail in Thailand.
I like to teach. Teacher of the Year Award in 2014.
I love my family. My 3 kids - Julia, Kleo and Gulliver.
I’m also a solar consultant for SunPower by Alternative Energy Systems. For me that means, putting more solar power plants on more roofs to offset global warming.
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PART 1 - We’re Ready to Roll!
What will be covered:• What a website is supposed to do and how to do it!• Real world examples and low hanging fruit.• Lots of references for you to learn on your own.• http://youtu.be/hF515-0Tduk - Succinct description of SEO• How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)
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What is Marketing?
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Here’s What!Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!
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Can you SimplifyYour Online Marketing?
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Make a Plan
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Is my Business Ready to Compete Online?
Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Planner
Keyword Planner is part of Google Adwords
Determine Products and ServicesDo competitor research to help guide and inspire you.
Determine Business FeasibilityIs being in business worth the risk? Can I do it?
Resources and Your WhyDo I have enough time, knowledge, passion, work ethic and money to succeed? What’s your WHY?
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Brainstorm a list of competitive advantages:
Class ExerciseWhat makes your business special?
Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productReliableWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA
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• (Directly) sell your goods or services?• Generate leads (potential sales)?• (Simply) provide contact info?• Build relationships with other websites
What do you want your website to do for you?
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How to build a website
What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your
website should have.How much time do you have?What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
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What is my supposed to do? Website Sales Funnel
The end of the funnel – Call to action, shopping cart, contact form, etc.
The start of the funnel – Visitors getting to your website.
The middle of the funnel – Browse website and consider sale.
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Have an Internet Presence!
Effective websites are:
Persuasive
Branded
Easy to use
Competitive in the marketplace
Have something to say
Built around how people search
Socially active
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Are you ready to stand out?
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• Wide audience reach• Reach local audience• Lots of resources and support• No cost per click for SEO• Targeted traffic• High conversion rates• http://youtu.be/DwZnzclAkHA - Watch
the video
Why Do Search Marketing?
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A Brief Overview ofSearch Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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Set Goals for Your Success
Better WebsiteLearn It Yourself
Top Rankings on GoogleMore Online TrafficMore Revenue, More Profit
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Social signals from popular social sites Links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
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Online Marketing Glossary
• SEM / SEO – Search Engine Marketing• Organic vs. PPC – Pay Per Click• Keyword – One Keyword or Phrase
• Landing Pages• Tag –Title, Headers (H1), Meta Tags• SERP – Search Engine Results Page• Google PageRank • Linkjuice – External, internal links• Wireframe• ROI – Return On Investment• Content Marketing
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People are Searching for your Business…Right Now!
What are Keywords? The Exact Ways People Search Google
What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends
What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website? Create Keyword-Focused Landing Pages
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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like
Excel.Go back to Keyword Planner with more specific searches and
download again.Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a Google Adwords Account.
Start searches look at related keywords then narrow down searches.
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The lens of SEO Sharpens All of Your Internet Marketing
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Content is King
Blogging, Video, Web Pages, & More
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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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SEO is your Ace in the Hole
Win the Game and Make More Money
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Internet Marketing Resources
Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center• sempo.org/learning_center/
Discover what really works in optimization• marketingexperiments.com
Online marketing magazines / articles• practicalecommerce.com• webpronews.com
SEO Glossary• seoglossary.com/
Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com
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Homework
Keyword Research – Create a spreadsheet with top keywords for your websiteCompetitive Advantages – Brainstorm with friends, associates and familyRead about Google PageRank and the importance of link building
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Next: Google PageRank and Local Search
PageRank reflects the quantity and quality of incoming links. Links vote for better websites.
searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 – Or go to shortened URL - goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL = goo.gl/Ovyf3en.wikipedia.org/wiki/PageRank - Optional reading - detailed article about PageRankhttp://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEO – Short URL = goo.gl/FL14I
Read these articles to learn more about PageRank and SEO
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THANK YOU
THANK YOU
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Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/placer-intro-fall-2014