Download - How to write a blog post?
ww
w.h
amk.
fi
www.hamk.fi
HOW TO WRITE A NICHE BLOG?
Eveliina Toivonen
ww
w.h
amk.
fi
• Lifestyle blog or niche blog?
• You write only about one category and with one-track mind
• People like to share niche blogs content
• ”Start a blog about ________”
• From idea to a blog post in 15 minutes or in 8 hours
NICHE BLOG
ww
w.h
amk.
fi
By writing a niche blog, you can:
1) Profile yourself as an expert
2) Learn and become an expert
3) Grow a reliable audience
4) Collect your ideas in to the same place
5) Market your products and earn money
BENEFITS
ww
w.h
amk.
fi
1) Who is your audience?
2) Start with a topic and working title
3) Do your research
4) Write an interesting intro
5) Organise your content
6) Write the content
7) Pick a catchy title
8) Publish it
8 STEPS FOR WRITING A BLOG
ww
w.h
amk.
fi
1) First things first
2) Title and introduction: Tell what your text is about, but also raise interest
3) Lenght about 3000 symbols
4) Short paragrahps, sentences and expressions
5) Use subheadings
6) Try to provoke a discussion
7) Cut to the chase
8) One blog post – one theme
9) Check your facts
10) Visualise your post (remember copyrights!)
10 TIPS FOR WRITING A BLOG
ww
w.h
amk.
fi
• www.blogger.com
• www.wordpress.com
• Decide a name for your blog
• Introduce yourself in somepage
• And start writing!
HOW TO ESTABLISH A BLOG?
ww
w.h
amk.
fi
• SEO = Search Engine Optimising
• Algorithms rank every site on internet
• This has an impact how your blog shows up in searchresults
• Write about topics that people probably search
• Comment on other blogs
• Think about potential search words and use those in yourblog post
• Add content regularly
• Share those on social media
• Purchase Google or Facebook advertising
HOW TO GET YOUR BLOG POSTS READ?
ww
w.h
amk.
fi
• Vblog
• Podcast
• Webinars
• Visualisation
• What’s the timetable on publishing texts?
• is content still the king in blogging business
• Content marketing2016: http://www.socialmediatoday.com/social-business/complete-guide-2016-content-marketing-trends-infographic?sthash.HWgLOkB8.mjjo
WHAT ELSE?
ww
w.h
amk.
fi
• http://krugman.blogs.nytimes.com/ Paul Krugman –The Opinion Pages
• www.ducttapemarketing.com/
• http://steveblank.com/
• http://johnhcochrane.blogspot.fi/ - The GrumpyEconomist
• www.pizzaguy.fi (in Finnish), Company blog
LINKS
ww
w.h
amk.
fi
CoordinatorEveliina Toivonenp. (03) 646 [email protected]
https://fi.linkedin.com/in/eveliinatoivonen
www.hamk.fi