![Page 1: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/1.jpg)
To Be Successful
![Page 2: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/2.jpg)
3Must Win At Points
![Page 3: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/3.jpg)
Stimulus
ConsumerDecision Model
![Page 4: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/4.jpg)
Stimulus
Pull Moment
ConsumerDecision Model
![Page 5: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/5.jpg)
Stimulus Shelf
Pull Moment
ConsumerDecision Model
![Page 6: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/6.jpg)
Stimulus Shelf Experience
Pull Moment
ConsumerDecision Model
![Page 7: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/7.jpg)
Where is Old Spice Dominating?
![Page 8: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/8.jpg)
THE PULL MOMENT
![Page 9: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/9.jpg)
&
![Page 10: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/10.jpg)
The Experience
![Page 11: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/11.jpg)
Where is Old Spice Losing?
![Page 12: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/12.jpg)
THE Shelf
![Page 13: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/13.jpg)
Because of High Competition...
![Page 14: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/14.jpg)
Brand Loyalty
![Page 15: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/15.jpg)
The Spice Guy 2014 Goal
![Page 16: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/16.jpg)
Brand Loyalty
![Page 17: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/17.jpg)
Cole | Karamoko | Krajenka | Smith
![Page 18: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/18.jpg)
How Will WeBrand Loyalty?
![Page 19: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/19.jpg)
Through Tactics 3
![Page 20: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/20.jpg)
Promotion
Subscription
Strategic Alliance
![Page 21: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/21.jpg)
Promotion
Subscription
Strategic Alliance
![Page 22: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/22.jpg)
Promotion
Subscription
Strategic Alliance
![Page 23: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/23.jpg)
Let’s Look At Tactic 1:
Subscription
![Page 24: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/24.jpg)
Old Spice: Send
![Page 25: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/25.jpg)
Right To Doorstep
![Page 26: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/26.jpg)
[Automatic]
Renewal
![Page 27: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/27.jpg)
[Automatic]
Renewal &
Fulfillment [Guaranteed]
![Page 28: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/28.jpg)
The Ultimate Convenience
![Page 29: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/29.jpg)
Do Consumers Want Old Spice: Send?
![Page 30: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/30.jpg)
YES!
![Page 31: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/31.jpg)
![Page 32: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/32.jpg)
![Page 33: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/33.jpg)
Old Spice: Send Process
![Page 34: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/34.jpg)
2.1. 4.3.
Four Steps.
![Page 35: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/35.jpg)
Go Online1.
![Page 36: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/36.jpg)
Answer Questions2.
![Page 37: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/37.jpg)
Enter Info3.
![Page 38: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/38.jpg)
Sit and Wait4.
![Page 39: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/39.jpg)
Old Spice: Send Packaging
![Page 40: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/40.jpg)
Buy Ounces
![Page 41: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/41.jpg)
Buy Showers
![Page 42: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/42.jpg)
‘Shower’s Left’ Measurement
![Page 43: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/43.jpg)
Pump Instead of Cap
![Page 44: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/44.jpg)
The Pump Does Things2
![Page 45: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/45.jpg)
Regulates
Usage1.
![Page 46: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/46.jpg)
Regulates
Usage
Reduces Plastic
1.
2.
![Page 47: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/47.jpg)
Free Pump With Online Purchase
1ST
![Page 48: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/48.jpg)
The Marketing Tactics
![Page 49: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/49.jpg)
“Old Spice: Send... Make Your Time Smell Better
[Ad Campaign]!”
![Page 50: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/50.jpg)
Shelf Online
![Page 51: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/51.jpg)
Sales Promotion
![Page 52: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/52.jpg)
Green Marketing
![Page 53: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/53.jpg)
Old Spice: Send Financials
![Page 54: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/54.jpg)
shipping cost[$2.50]
![Page 55: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/55.jpg)
15%[plus $1.99 Shipping & Handling]
![Page 56: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/56.jpg)
No. Subscribed Avg. Months Amt. Per Month Revenues
68,000
76,500
85,000
93,500
102,000
8
8
8
8
8
$6.59
$6.59
$6.59
$6.59
$6.59
$3,584,960
$4,033,080
$4,481,200
$4,929,320
$5,377,440
Projected Revenue
![Page 57: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/57.jpg)
How Does Old Spice Benefit?
![Page 58: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/58.jpg)
Send Eliminates Competitors
![Page 59: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/59.jpg)
Willingness to Pay... Again!
![Page 60: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/60.jpg)
Let’s Look At Tactic 2:
Strategic Alliance
![Page 61: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/61.jpg)
![Page 62: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/62.jpg)
Same Age Demographic
![Page 63: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/63.jpg)
111 Hotels World Wide
![Page 64: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/64.jpg)
14,985 Rooms World Wide
![Page 65: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/65.jpg)
Old Spice Instead of Bliss
![Page 66: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/66.jpg)
Old Spice Revenue[Projected]
![Page 67: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/67.jpg)
Hotels: Rooms:
Total Rooms:
Oz. Per Room:
Oz. Per Shower:
Showers Per Bottle:
Showers Per Day:
Days Per Bottle:
Bottles Per Year 1 Room:
Bottles Per Year All Room:
Price Per Oz:
Price Per Bottle:
Total Revenue:
111
135
14,985
40
0.5
20
2
10
36.5
546,952.50
0.22
8.80
$4,813,182.00
![Page 68: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/68.jpg)
Let’s Look At Tactic 3:
Promotion
![Page 69: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/69.jpg)
Main Promotions3
![Page 70: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/70.jpg)
Mass Marketing
Online Marketing
Fifa World Cup
![Page 71: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/71.jpg)
Mass Marketing
Online Marketing
Fifa World Cup
![Page 72: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/72.jpg)
Mass Marketing
Online Marketing
Fifa World Cup
![Page 73: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/73.jpg)
Old Spice: Online Marketing
![Page 74: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/74.jpg)
Mr. Wolfdog
![Page 75: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/75.jpg)
Google+ Hangout
![Page 76: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/76.jpg)
Twitter Hashtag
![Page 77: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/77.jpg)
Gamer Tag
![Page 78: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/78.jpg)
Live Webinar
![Page 79: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/79.jpg)
Remember 2010
![Page 80: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/80.jpg)
Old Spice: Mass Marketing
![Page 81: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/81.jpg)
TV & Print
![Page 82: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/82.jpg)
Avoid Confusion
![Page 83: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/83.jpg)
Old Spice: FIFA World Cup
![Page 84: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/84.jpg)
3.2 Billion Viewers in 2010
4.0 Billion Viewers in 2014
[projected]
[over]
![Page 85: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/85.jpg)
Official Sponsor
![Page 86: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/86.jpg)
Online Interaction With... Mr. Wolfdog
![Page 87: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/87.jpg)
Keys For promotional2 Success
Remember 2010 &Catch The FIFA Wave
![Page 88: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/88.jpg)
Old Spice: Calendar
![Page 89: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/89.jpg)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
R & DJuly 1st - Dec. 31st
Holiday Season Soft
launchDec 1st -
31st
Calendar: 2013
![Page 90: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/90.jpg)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Old Spice: SendJan 1st - Dec 31st
FIFA World Cup Promo April 12th - July 13th
Aloft Strategic AllianceJan 1st- Dec 31st
End of Year
ReviewDec 1st -
31st
Mid Year ReviewDec 1st -
31st
Calendar: 2014
![Page 91: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/91.jpg)
What Does All This Mean?
![Page 92: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/92.jpg)
Old Spice: Positioning Statement
![Page 93: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/93.jpg)
“For men 18 – 34, Old Spice is the most convenient Men’s Personal Care Product
because Old Spice is the only personal care brand that delivers the product to your doorstep and never lets you run out.”
![Page 94: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/94.jpg)
Old Spice: Positioning Map
![Page 95: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/95.jpg)
$ $$$1.25 2 3 4 5 6.3
High Convenience
Low Convenience
![Page 96: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/96.jpg)
High Convenience
Low Convenience
$ $$$1.25 2 3 4 5 6.3
![Page 97: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/97.jpg)
Old Spice: 4 P’s And T
![Page 98: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/98.jpg)
Product
‘Shower’s Left’ Measurement Stripe
Pump Cap For Body Wash
1.
2.
![Page 99: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/99.jpg)
Place
Straight to Doorstep1.
![Page 100: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/100.jpg)
Price
15% For Send
Add $1.99 In Shipping
1.
2.
![Page 101: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/101.jpg)
Promotion
Mr. Wolfdog Campaign
1.
2.
3.
Old Spice: Send Promotion
FIFA World Cup Campaign
![Page 102: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/102.jpg)
Prop
ensi
ty to
Allo
cate
Att
entio
n
Propensity to Spend TimeLow High
Low
Hig
h
I. Convenience II. Motivation
III.Value
IV. Habit
Timeographics
Framework
![Page 103: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/103.jpg)
Prop
ensi
ty to
Allo
cate
Att
entio
n
Propensity to Spend TimeLow High
Low
Hig
h
I. Convenience II. Motivation
III.Value
IV. Habit
Timeographics
Framework
![Page 104: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/104.jpg)
Sales
![Page 105: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/105.jpg)
Sell More To Existing Customers
No. Of Customers
Avg. Ticket Price
![Page 106: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/106.jpg)
Sell More To Existing Customers
No. Of Customers
Avg. Ticket Price
![Page 107: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/107.jpg)
Sell More To Existing Customers
No. Of Customers
Avg. Ticket Price
![Page 108: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/108.jpg)
4,481,200
4,813,182+[Old Spice: Send]
[Aloft Alliance]
![Page 109: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/109.jpg)
4,481,200
4,813,182
$9,294,382+
[Old Spice: Send]
[Aloft Alliance]
![Page 110: How We Plan to Make Old Spice $9,294,382 in Top Line Revenue for 2014](https://reader038.vdocument.in/reader038/viewer/2022110115/548ae6bab47959bc248b47d6/html5/thumbnails/110.jpg)
Thank You