Download - HSMAI
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22 RETWEETS19.000 CONTACTS
19 mei 2011Kijkduin
“When it comes to booking hotels,
travelers are significantly less brand loyal than one year ago,
with 39 percent of travelers now faithful to one name
– a significant drop from 59 percent in 2010.”
source: Tripadvisor.
“Social and mobile take off in the
corporate travel world as business
travelers push to find the best deals and
make their trips as convenient as possible,
they are using new and varied channels to
research, book and stay connected on the
road...”Hotel Marketing.com
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RONALD VAN DEN HOFF
#SOCIETY30
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CONSUMENT
FINANCIALS
PRODUCENTEN
€REGENTEN –QUANGO’S
OVERHEID &POLITIEK
ZOMBIEECONOMY
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ZOMBIE BLOOPERS
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“WE TRY TO SAVE LABOUR POSITIONS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
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Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
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SIMPLE, SMART, SHARING & SUSTAINABLE
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simple
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simple
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simple
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smart
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smart
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sharing
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sharing
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smart
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smart
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GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
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CROWD COLLABORATION
sharing
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VALUENETWORK
22 RETWEETS19.000 CONTACTS
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22 RETWEETS19.000 CONTACTS
VALUENETWORK
10.000 + downloads
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OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
Domein vanwaardecreatie
van de SOCIETY30
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
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VALUE NETWORKS
PROSUMER
PRODUCENTEN
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(Y)OURQUEST
TOWARDS SOCIETY30
CONSEQUENCES:
-ECONOMIC LAWS
-DOING BUSINESS
- BEST PRACTISES
-INTERNET FUTURE
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1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION
DEVELLOPMENT
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COLLABORATIVE LIFESTYLEsustainable
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LONG SNOUT
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
FAFA FA
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VALUE NETWORKS & VALUE CONSTELLATIONS
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
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MAXSTRATEGY
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MAXSTRATEGY
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SERENDIPITY
UNEXPECTED RELEVANCE
CHECK IN
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MOBILECHECK IN
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S2M LAYARLOCATION FINDER .. .
.
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“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
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CONTENTCURATION
REAL TIME
ON DEMAND
RELEVANCE
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
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DESIGN
TRUST AGENT
TEAMBUILDER
RELEVANCE ANALYST
ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN
BARRIER FIGHTER
CONTENT CURATOR
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SIMPLE,SMART, SHARING& SUSTAINABLE
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RESULTS
PROFITABILITY3X HIGHER,
SOCIAL CAPITAL NOT EVEN COUNTING
MARKETINGSALES
PRRESERVATIONS
VALUE CHAIN
VALUE NETWORK
3 FTE NOW,
USED TO BE 20!
FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR
WE ARE GOING INTERNATIONAL!
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GLOBAL BRAINMETACORTEX
connectivity of people
connectivityofinformation
PC ERA
WEB 1.0
WEB 2.02000-2010
social web
web OS
Intelligent web
WEB 3.02010-2020
WEB 4.02020-2040semantic web
internet of things
& BEYOND