Increasing Sales by Partnering with Vendors

Partner Panel Discussion

Introductions

Steve HarperPresident, CEONMGI

Lyf WildenbergPresident/Co-founderMytech Partners

Lloyd WolfPresident, CEOWolf Consulting

Moderator:Ted HulsyVP of MarketingeFolder

Takeaways

Lloyd Wolf:- Leverage your HTG peers; copy what has worked; don’t reinvent the wheel- Start small and just get started

Lyf Wildenberg:- Vendor relationships are a two way street:

- Make commitments and expect commitments- Meet face to face- Go deep, not wide

Steve Harper- Get with the program: spend time to learn the details of key vendor MDF programs- Feedback: share results on campaigns, report on leads/sales- Be loyal: decide upon key, lead vendors in each category

Do You Have Any Questions?