Download - Hunter boots digital strategy
Hunter Digital Strategy
Meg Harris
Hunter Boots 158 year old British Luxury Brand Each boot is handcrafted from 28 parts Most known for the original boot, Hunter Wellingtons
Target Market Females Ages 18-32 Singles, Married Couples with young children Upper Middle to Upper Class
Hunter Boots Social Media Facebookhttps://www.facebook.com/HunterBootsInstagramhttp://instagram.com/hunterbootsTwitterhttps://twitter.com/HunterBootsPinteresthttp://www.pinterest.com/hunterboots/
Goals Increase followers on
Instagram and Pinterest
Alter the visuals shown on Social Media platforms
Increase traffic to https://usa.hunter-boot.com/
Use Social Media to increase potential consumers awareness
Strategy Visuals are crucial for fashion
brands Increase US followers on image
based social media Types of photos include but are
not limited to: Creation of individual boots
during production Sneak peaks of new boot designs Celebrities in Hunter Boots
Measurement of Success
Google Analytics Google AdWords Mobile Ad click through rates Increase or decrease of followers on
various social media sites
Campaign Budget Implementing, planning, building, paid
media, monitoring Hunter Boot’s social media
$250 per hour at approximately 48 hours per week
$48,000 per month over a 12 month duration
Campaign would cost $576,000 per year
Social Media Followers
272,560
9,199
101,000
47,866
Social Media Sites
FacebookPinterestInstagramTwitter
References usa.hunter-boot.com Instagram.com Twitter.com Facebook.com Pinterest.com Digitalmarketingcalculator.com