Download - Hyper Island Advanced Work Based Projected
CAMILA BRAUNEHyper Island Advanced Work-Based Project
“The Digital Revolution"has changed relationships between
advertisers and their agencies.
Companies have tried
changing their business processes or their organizational structures to adapt
to the changes that the market was demanding.
But most of then did not result in a sustainable competitive advantage.
That is because: ★ No fundamental cultural change ★ No new approach of leading and managing were adopt
Marshall, E. M. 1995. Transforming the way we work. New York: American Management Association
The purpose of my investigation was to discuss
how teams are dealing with this new process and how they
work are affected.
During my journey I experience different work
structures and collected information and feedback
about it.
★ How information is spread around client and agencies involved in the process?
★ How does it influence the strategy and creative process inside the agency?
★ How can we improve the flow of information in order to improve the quality of the work?
My questions when I started the research:
Methodology
Observation/ Experience Interviews/
Feedbacks
Research
Find Patterns Write recommendations
Test recommendations
Patterns I found
CULTURAL PROBLEMS PROCESS PROBLEMS
★ Relationship Between Agencies ★ Ownership of the project ★ Competitor rather than collaboration ★ Adaptation rather than integration
★ Communication Flow ★ Doble work ★ Less efficient ★ Lack of motivation
INCREASE COLLABORATION INCREASE COMMUNICATION
★ Respect for the work ★ Management of the Process ★ Better Decision Making Process
Recommendations
INCREASE QUALITY
MORE MOTIVATION AND EFFICIENCY
Results:
*That is a summary, all the research is at the link at the description.
CAMILA BRAUNEHyper Island Advanced Work-Based Project