Download - Hyperkat teachers
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Studio 360 Re-branding teachers
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Education is the key to human progress, therefore teaching is among the most important professions for humanity.
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The Premise
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Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages.page 3
The Problem
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Current Visual Language
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Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher.
This new vocabulary should:
• Capture the excitement and magic of activating the potential that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.
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The Goal
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The art of teaching is the art of assisting discovery. – Mark Van Doren
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The Brief
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Creative Exploration
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Idea 1: Guide Idea 2: Connect the Dots
CompassNavigateElevate
PathsRelationshipsProcess
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Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
TEACH
TEACH
TEACH
Idea 1: Guide (Discarded Work)
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Brainstorm ideas
Reveal relationships
Explain processes
Tell stories
Encourage organic growth
Identify parts of a whole
Create structures
Emphasize importance
Discover patterns
Visualize timelines
Describe space
Show trajectory
Idea 2: Connect the Dots
Visual maps, like teachers, help learners:
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The Existing Visual Language of Connected Dots
FlightFood Liberty Health
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Color Choice: Warm Yellow
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Chevin
medium 10 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.
medium 14 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
medium 30 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
thin 30 pt
Font Choice
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Language
NYC
Seattle
US
Science
The Arts
Math San Francisco
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The Brand
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Language
NYC
Seattle
US
Science
The Arts
Math San FranciscoLanguage
NYC
Seattle
US
Science
The Arts
Math San Francisco
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Brand Architecture: Content Areas
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Brand Architecture: Content Area Application
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Language
NYC
Seattle
US
Science
The Arts
Math San Franciscopage 17
Brand Architecture: Recruitment Campaign
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Brand Architecture: Recruitment Campaign Application
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Ads
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
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Ads
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
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REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
REVEAL THE BEAUTYOF DISCOVERY.
CULTIVATE KNOWLEDGE.
EXPAND SOMEONE’SUNIVERSE.
Ads
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LOGIC
CURIOSITY
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LOGIC
CURIOSITY
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Signage
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Signage
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Branded Gear
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Branded Gear
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Branded Gear
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Branded Gear
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School Pride Campaign
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The Visual Language At Large
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The Visual Language At Large
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HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
HELP POTENTIALBLOSSOM.
BROADENHORIZONS.
NURTUREBRILLIANCE.
CHANGETHE WORLD.
A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams
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Thank you.