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HIGH-TICKET PROGRAMBLUEPRINTThis is the exclusive blueprint you need to create ahigh-ticket, scalable program that will break youfrom the chains of "time-for-money" projectsforever.
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WANT TO BREAK THE "TIMEFOR MONEY TRAP"?
...then you need something to sell!
You need to create your own high-ticket,
scalable program that will generate cash
quickly and leverage your efforts across all
your clients.
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1. FIND YOUR 6-FIGUREPROBLEM
Identify the big outcome you create for your clients. It needs to solve a 6
figure problem. If you help your clients make or save money, then it should
be easy. If you help your clients have a better life, you need to find a target
market that would pay you big money to get that outcome. If you don't solve
a 6figure problem, you're dead in the water.
Example: "I help CEOs of $10 $50 mil companies get 50% more
productivity from their teams saving millions of dollars annually."
Here are 3 principles to help you define your 6Figure Problem.
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THE REASONThe only 4 reasons people buy.Which one will be your main focus?
To make money
To save money
To stay out of jail
To have a better life
Of course, you might create more than one of these
outcomes, but your client will only think of one. Choose
it wisely.
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THE MARKETFind the target client that values thesolution to the problem.
The ideal target client will:
Value the solution to the problem, and
Be able to afford to pay for the solution.
You need to calculate the value of the solution or verify
that your market values the solution. Not everyone will
think the problem is worth solving. Find those who do.
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THE EXPANSIONIf the problem you solve today isn't a6-figure one, you'll need to move toone that isThe three ways to change your current problem to a 6-
figure one are:
Complete. Take your client to their desired end
results.
Expand. Find problems to solve before and after you
currently engage.
Support. Provide guidance to use the output your
currently produce.
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2. DEVELOP YOUR"SECRET SAUCE"
3 - 5 steps that outline exactly what you do
to get your prospect their desired outcome.This is where you stand out as a consultant. Instead of saying, "I'll do a 'needsassessment' and then I'll tell you what I do," you'll be able to take the lead, outliningthe exact steps you'll take your prospect through to get them their ideal outcome. It'syour "secret sauce." Don't have it, and you'll sound like every other consultant.
This is your Proprietary Process you'll use on every client which is why it's scalable.Here are 3 principles to help you construct your Proprietary Process.
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THE DIRECTIONSYour job is to provide turn-by-turndirections for your clients
Create order from the chaos. Find a set path that takes
your client from where they are today to where they
want to go.
Your clients will follow your guidance if you give them
clear directions on where to go next to achieve their
desired outcome.
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THE STAGESCreate 3 to 5 stages which define thesteps your clients need to take
Create a list of all the steps and break them into 3 to 5
major "stages." Don't make your process more complex
than that. Your client doesn't need to know each step
along the way - just those 3 to 5 major milestones.
Each stage should have a clear definition: a start and
stopping point.
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THE PRIZEDefine the "finish line" and the"prize" for each stage
Your client should be crystal clear when they've
completed a stage. The "finish line" you define for them
should be obvious.
And like every race, the client who crosses the finish line
should get a prize. In this case, the prize is a set
deliverable with clear value to your client. At each and
every stage completion. Don't wait until the end of the
work for your client to feel like they're winning.
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3. DESIGN YOURDELIVERY MECHANISM
How will you help each client through each
step.Now that you have a Proprietary Process, you need to help your clients achieve theirdesired outcome without having to work with each one individually. You need tocreate your scalable delivery mechanism.
Here are 5 potential delivery mechanisms that you can put together to make up yourScalable Program.
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VIRTUALTRAININGPerfect for teaching skills but doesnot help your client get results
This is probably the most popular form of scalable
delivery. But it's also the most misused.
Virtual Training is perfect for delivering skills to your
clients. You don't need to do that personally. Record the
training - preferably in video format - and make it
available for your clients on their schedule.
But you cannot help your clients get results just through
video training.
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MASTERMINDS
Small accountability group led by afacilitator
Masterminds are the least understood of the five
building blocks that make up all scalable programs. A
true mastermind is a small group (between 8 and 12) of
individuals who have gotten together to make common
goals and hold each other accountable.
The group is led by a trusted facilitator - probably you.
Participants are responsible to each other to achieve
their outcomes.
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GROUPCOACHINGMentor your clients, but as a group
Group Coaching means a lot of things to a lot of people,
but fundamentally, it's just a way for you to be a mentor
to several of your clients together.
There are a number of different ways to do this - phone
calls, webinars, video chat - but in each case, you,
personally, are the guide. Your clients look to you to
provide them guidance.
But, it's a horrible way to teach skills. Avoid it for that.
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DONE-FOR-YOU SERVICEWant your clients to get perfectresults fast? Do it for them.
Many consultants think that "done-for-you" is the
opposite of scalable. But that's not true. What makes
"done-for-you" scalable is the consistency of the service
you provide. If you have a set process you follow with
each client that doesn't require super specialized skills,
then you can hire those skills out.
Where these services fail is when you customize them for
each and every client. Avoid that.
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LIVE EVENT ORWORKSHOPA perfect blend of teaching andmentoring.
Live events are amazing because they are a great place
for you to both teach and mentor. Because you're in
person, you can read the "non-verbals" so missing from
online training like webinars.
That means you can adapt the content to the participants
or answer questions they aren't even verbalizing - all in
the effort of helping your clients achieve their goals
faster.
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NEXT STEPS
Use these 3 steps to outline your perfect High-
Ticket Program.
Want to dig into these concepts in more detail?
Check out our training: frankbria.com/million-
dollar-program
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W H O A R E W E ?