Storytelling through Transmedia
The Evolution of Storytelling
The Evolution of Media
2011
Now is the Time to be a Publisher
Now is the Time to be an Entertainer
I Made America is a transmedia story delivered through multiple channels online and off, displayed in different forms of content
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Relationships and story arcs are told through video
Supported by micro-content in social networks that allow for
sub-plots and character development
Our heartbeat is video
The blood cells are micro content
Both delivered via veins (online / live)
Pumping to our heart (website, IMA profiles)
The Story
ADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTON
Six Founding Fathers
Kidnapped from their time….
…brought to 2012
ADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTON
Living Their Lives
FacebookTwitter
FacebookTwitter
FacebookTwitter
FacebookTwitter
FacebookTwitter
FacebookTwitter
…and sharing it along the way
The Timeliness
Prior Trend Around “Political Humor” in 2008
Creates an opportunity to ride on the buzz wave of the 2012 election
Tracking Success
Subscribers Comments
Views Likes Sign-ups
Attendees Downloads
ACTIVE PARTICIPANTS
Launches January 2012
Visit IMadeAmerica.com
For More Information, Content Partnerships & Sponsorship Opportunities
Marc MuszynskiCreator / Executive [email protected]
Robin [email protected]
Frank McDadeSocial Media [email protected]
