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2010 Annual NACRO Conference
How non-‐profit organisa/ons can communicate with their target audience using integrated marke/ng techniques.
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"Communica/ons tools don't get socially interes/ng un/l they get technologically boring."
— Clay Shirky (Here Comes Everybody: The Power of Organizing Without Organiza/ons)
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3 Requirements for Involvement
1. Genuine interest to learn what your customers think about your brand.
2. Ac/ve listening.
3. Willingness to adapt and change.
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Focus on rela/onships, NOT technologies
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Four strategies, start with Learn
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The Power of Viral Marke/ng
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FREE Rice Game
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Interac/ve Engagement
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"Dancing in the Streets" Flash mob on Robson St in Vancouver, BC.
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Empower & Inspire
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Encourage Open Communica/on
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Set Guidelines
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Relevant, Fun, Interac/ve, and lots of content variety
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Sell Merchandise
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Unite People for a Common Cause
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Ask Ques/ons & Reward People For Par/cipa/ng
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Take Ac/on & Show Support
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Celebrate the Community
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