Entertainment Systems
& Broadband Trends
Justin Farnell
Business Development Manager
iBAHN South Africa
March 2010
There is an insatiable appetite for online contentbut what supports this view?
2008 2009 2010 2011 2012 20130
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Ambient Video
Internet Video to TV
Internet Video to PC
Internet Video Communica-tions
Internet Voice
Internet Gaming
File Sharing
Web/ Email
In contrast to the previous slide iBAHN’s experience is something different
HTTP P2P Streaming VPN VOIP Mail0
200
400
600
800
1000
1200
1400Top Usage by Type
Usage
Devices & Applications are driving this digital revolution
The case for more bandwidth
The migration of hotel-supplied content to guest-supplied content
70% of iTRAVELLERs have downloaded music onto their computers at home
More than 50% expect to be able either download or watch movies directly from the Internet…and,
Nearly 60% of iTRAVELLERs say they have already downloaded video or other digital content (news, sports, etc.) to their computers for immediate or future viewing
“Leaning back” & “Leaning forward”
Leaning back
Channel ‘Zapping’
Primarily Video
Using remote only
Entertainment, not work
May ‘Surf & Zap’
Leaning Forward
Action & Interaction
Pointing & Clicking
Typing
Wide range of content & Applications
Entertainment& Work
?
So what’s the challenge?
Most hotel Internet systems are not networks and not designed for more than guests checking email
Fewer than four guests concurrently downloading video can overwhelm an average hotel system
HD content will exacerbate the current situation
Hotel TV systems are not integrated with the Internet
Recent research indicates that 80+% of travellers will not return to hotels that provide poor technology experiences
• affects hotel occupancy levels• pushes guests to alternative devices
What can be done?
Guests want to be able to mirror their home technology experiences in the hotel room
Structured wired and wireless solutions would be considered more favourable looking forward
Throwing more bandwidth at the problem is only a short term measure
Intelligent bandwidth solutions is a longer term strategy
Vendors need to consider a more holistic bandwidth management solution that covers all devices
EVOLUTION OF THE HOTEL TV
Analogue TV & movies
SDTV & SD VOD
HDTV & HD VOD
HDTV-VOD, PC like Internet experience
HDTV-VOD, In-Room PC experience
Seamless digital entertainment portal
HSIA ETVI CAT5/6
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