W. Europe & Scandinavia 64%
South America 1%
Demographics
Online Engagement
Industry Sector
Seniority
Purchasing Authority Company Spend
Annual spend of over €1m 39%
Show Engagement
Broadcaster / Content Provider 17%
Consultancy / Analytics / Research 5%
Content / Post Production 7%
Distribution and Delivery 5%
Equipment / Software Manufacturer 23%
Film Industry 9%Financial Services / Government / Industry Body 2%
Technology / Service Provider 18%
New Markets 14%
€10,000,001+ 15%
Final Approval / Buyer 40%
Recommend / Specify 39%
User 21%
Up to €500,000 45%
€500,000 - €1,000,000 16% €1,000,001 - €5,000,000 16%
€5,000,001 - €10,000,000 8%
Web Tra�c
IBC TV
IBC2018 App Matchmaking / Meeting platform
IBC Daily
IBC365
5,900Followers
10,200Group members
27,000Followers
37,000Followers
114,000Users
Over 1mPageviews
169,000Sessions
1,512Stories
310,000E-Daily e-newsletters delivered
58,500Copies printed
€
412,000Video views
216,000Minutes watched
1,000,000Reach
19,300Downloads
440,000Uses
14,750Registered for
push notifications
38,800Active users
7,700Meeting
requests sent
93,000Matchmakinginteractions
Online Show Planner
332,000Showroom views
42,480Leads generated from show planner
Key Stats
250,000+Badge scans
Stay ahead all year around IBC.org
OTT 3%
VR, AR and Mixed Reality 1%
Telecoms / Cable and Satellite Operator 5%
Cloud 4%
Mobile 1%
93,000Matchmakinginteractions
49,000Active usersper month
42,480Leads generated
from show planner
412,000Video views
30,000+Senior decision makers
North America 11%
Asia 8%
Eastern Europe 7%
Central Europe 5%
Africa / Middle East 4%
55,000Subscribers
Tweets about IBC during the show
62,000Tweets
1,800Likes
15,300#IBC2018
2,200#IBCShow
950Peak tweets
per hour
#1#IBC2018 trendedin the Netherlands
on several daysof the show
700Retweets
374mPotential
impressions
IBCShow
Conference Session Participation
Lead Retrieval Badge Scans
Press
564 3,131,653 161Qualified press
attended on sitePress distribution reach Media partners
70Polls created
584Active users
724
?
Questionsasked
2%
Top 10 Countries
Netherlands
United Kingdom
Germany
United States
Belgium
China
Russia
France
Spain
Italy
2%
2%
2%
4%
5%
10%
10%
15%
19%
150Countries
1
2
3
4
5
6
7
8
9
10
55,884Attendees
330Speakers
Used across 166conference sessions
Slido
49,000Active usersper month
IBC2018The world's most influential media, entertainment & technology show
#IBC2018 trendedin the Netherlandson several days of
the show
#1
374mPotential
impressions
564Press
150Countries
1,700+Exhibitors
Regions
Make / influence final decision 79%
110Stories
36,700Story views
339,000Emails delivered
26%
Man
ager
or H
ead o
f Dep
artm
ent
14
15
2
11 13
9
37%Female speakers
(over twice thenumber from 2017)
250,000+Badge scans
10%
Entrepre
neur /
Consu
ltant /
Free
lance
/ In
depen
dent
4%
Editor /
Publis
her /
Journ
alist
/
Writ
er /
Photogra
pher
17%
Profe
ssio
nal E
nginee
r or D
evel
oper
6%
Execu
tive
or Ass
istan
t
Studen
t / In
tern
or E
ducato
r
5%
32%
C-suite
, VP,
EVP, Dire
ctor a
nd above
