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Alessandro ChinniciIBM Social Business Consultant
I'm available @Roma
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© 2011 IBM Corporation©2011 IBM Corporation
5k+ Partecipanti
27k Blog post
83 Giornalisti
75 Analisti
261 Sessioni
14k Tweets
500 Studenti
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM CorporationFonte: McKinsey Quarterly “The rise of the networked enterprise: Web 2.0 finds its payday ” Dicembre 2010
“...the fully networked enterprise can achieve...
the highest levels of market share gains
increased self-reported profitability
and distributed decision making and work.”
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© 2011 IBM Corporation©2011 IBM Corporation
Internet / Extranet
Customers interacting as an individual (self-service), interacting with other customers and company representatives (efficiently, via social tools), with the company overall (driving brand awareness & revenue growth)
Peer to Peer
Business to Employee
Business to Business
Business/Government to Customer/Citizen
Intranet
Employees interacting as individuals (expertise), interacting with self-forming, distributed teams (peers, customers, partners & suppliers), as a company overall (communities incorporating customers & partners around innovation) reducing the friction of work.
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© 2011 IBM Corporation©2011 IBM Corporation
Exceptional Web Experience
Peer to Peer
Business to Employee
Business to Business
Business/Government to Customer/Citizen
Exceptional Work Experience
Project
NORTHSTAR
Project
VULCAN
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© 2011 IBM Corporation©2011 IBM Corporation
Project NorthStar
Peer to Peer
Business to Employee
Business to Business
Business/Government to Customer/Citizen
Project Vulcan
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
IBM Customer Experience Suite
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© 2011 IBM Corporation©2011 IBM Corporation
Exceptional Web Experience
Create
Target
Optimize
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© 2011 IBM Corporation©2011 IBM Corporation
Social
Web/ContentPlatform
Mobile
RichMedia
Search
UnifiedCommunications
Analytics
Commerce
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
Growth and Innovation
Cost reduction
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© 2011 IBM Corporation©2011 IBM Corporation
Integrated third-party business apps
Mobile access
Domino apps
LotusLive Symphony
Administration and help desk support
Enterprise-class email
Social Business Services
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© 2011 IBM Corporation©2011 IBM Corporation
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© 2011 IBM Corporation©2011 IBM Corporation
Exceptional Web Experiences Exceptional Work Experiences
Enable nimble employee interactions Peer to peer and in teams, with customers and partners, and with the company overall, business to employee
Enable engaging customer interactionsSelf-service, with other customers, with company representatives, and with the company overall (brand, revenue)
Realized through
IBM Social Business Framework
A modular and open set of capabilities that accelerate the development of advanced Social Business solutions
Enabled by
Business outcomes
Deepen client relationships
Drive operational effectiveness
Optimize your workforce
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© 2011 IBM Corporation©2011 IBM Corporation
security
socialbusinesstoolkit
IBM
webui
openstandards
analyticsadvancedattention
management
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© 2011 IBM Corporation©2011 IBM Corporation
OpenSocial
Oauth
SAML
CMIS
Atom
ActivityStreams
HTML 5
OpenAjax
ARIA
open
socialbusinesstoolkit
IBM
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© 2011 IBM Corporation©2011 IBM Corporation
IBM Value-added Modules
CommerceEnterprise
content mgmt.Businessanalytics
Social analyticsApplicationintegration
BusinessProcess mgmt.
MicrobloggingMeetings
& audio/videoDocument
managementSocial collab.
servicesMobile Connectors
CommunitiesPresence,
chat & telephonyMessaging
& PIMProfiles
Workflow& forms
Portal
IBM Social Business Core Modules
Partner Value-added Modules
Publicsocial networks
Socialapplications
Rich media
Archiving GamingCompliance& discovery
IBM Social Business APIs
Solutions
Customer experience
Research and development
Human capital management
Sales forceautomation
Partnercollaboration
OperationsSupply chain management
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© 2011 IBM Corporation©2011 IBM Corporation
IBM Clientmobile, browser or Notes
Rest API
Navigation Menu Entry
ShareBox
OpenSocial Gadget
iWidget
ExternalEvent
Embedded Experiences
ActivityStream
Cloud
Activity Stream API
Aggregation Event Posting
API
OpenSocial Gadget
iWidgetExternal
Event
Embedded Experiences
ActivityStream
Third-Party Client
Rest API
On-Premises
Activity Stream API
Aggregation Event Posting API
ApplicationService
Extensible Point
IBM
API
Key
Aggregation Repository
Aggregation Repository
LotusServices
LotusServices
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© 2011 IBM Corporation©2011 IBM Corporation
SocialBusinessApplications
DevicePlatforms
DeviceManagement
Apple Nokia
Connectivity, Management, SecurityIBM Lotus Traveler
Android Research in Motion
On premises LotusLiveDeliveryMethods
Zero-Install Web ApplicationsInstallable Mobile Applications
Mail Calendar SocialMeetingsUC XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ...
Activity Stream, Embedded Experiences, Application LauncherIBM Social Business Toolkit
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© 2011 IBM Corporation©2011 IBM Corporation
Travel Customer
Replye-Mail
LocateProjectExpert
CheckTomorrowsS chedule
Checkmeetingdetails
Attend a Web Meeting
CheckProjectDetails
HomeOffice Travel
UpdateMeetingMinutes
PrivateChat toExpert
UpdateProjectTasks
UpdateBiz Blog
RoamingVPN
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© 2011 IBM Corporation©2011 IBM Corporation
Social Everywhere