The future of education
Kiev, 11th of October 2013
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2010 2013 2015
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...but the language learning market is immense!
1 billon people are learning English – 2 billon by 2020
30 million people are learning Mandarin
Strong growth based on immigration, globalization and travel
+24%
Total revenue of Language Learning Market [USD bn]
Demand for learning new languages1)
1) English Next, British Council, 2006 2) Nielsen Global Language Study 2007
Big opportunity for disruption
busuu © 2013
busuu is the world’s largest social network for language learning
Individual learning1 Community learning
Marcelteach
Susanne
teach
2
+teach
Anna
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We developed iPhone/iPad & Android apps which can be synchronized with our online platform
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Best English Learning App in Germany 2011!
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We offer an iPad app for 4 – 7 year old kids to learn English and Spanish
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Already more than 300k downloads!
busuu © 2013
We currently have more than 35 mio users and every day more than 40k new users sign up!
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Growth of community [# of users] Awards & recognitions
AlwaysOn Global 250 Winner
European Union innovation award in language learningCeBIT
Innovation Award
Best Education Start-Up 2011
Red Herring European Winner 2010
More than 35,000,000 users
05/08 01/09 01/1101/10 01/12 01/13 10/13
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Our users come from over 200 different countries. Strong growth from emerging markets as Brazil, Russia, Turkey
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Note: As of October 2013
Brazil11%
Russia9%
USA9%
Germany8%
France7%
Spain6%
Italy5%
Mexico4%
Turkey4%
Colombia3%
UK3%
China2%
Switzerland2%
Poland2%
Ukraine2%
Canada2%
Chile1%
Japan1%
Argentina1%
India1%
Austria1%
Peru1%
Venezuela1%
Saudi Arabia1%
Kazakhstan1%
Other10%
busuu © 2013
Biggest challenge of (online) education is…
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MOTIVATION!
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The power of goal setting and quantification of progress
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The power of the community
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The power of the busuu-berry
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Interactive “language garden”
“busuu-berry” as virtual currency
Awards & badge system
busuu © 2013
What’s next?
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Mobile, mobile, mobile!
Blended learning
Adaptive learning
