Transcript
Page 1: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

presents

Page 2: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

Idea Growers vs. !Idea Killers

or How to Communicate Without Squashing What-Could-Be-Great Ideas

Page 3: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

–William Bernbach

“An idea can turn to dust or magic, depending on the talent that rubs against it. ”

Page 4: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

Idea GrowersPhrases that Allow an Idea to Continue Exploring Possibilities

Page 5: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

"What are all the possibilities?"

Idea Grower

Page 6: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

"How could ___ influence that?"

Idea Grower

Page 7: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

"What would happen if...?"

Idea Grower

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“Couldn’t we improve this by…?"

Idea Grower

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“Wouldn't it be awesome if...?"

Idea Grower

Page 10: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

“How many ways could…?"

Idea Grower

Page 11: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

“What if we didn't have to consider __?"

Idea Grower

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“With whom could we collaborate on this?"

Idea Grower

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“If we were [our competitor/a startup/an inventor/a billionaire],

how would our approach change?"

Idea Grower

Page 14: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

“How does this differ from the expected approach?"

Idea Grower

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Idea KillersPhrases that Stop an Idea

Page 16: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

“Already tried it."

Idea Killer

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“Someone else has done that.”

Idea Killer

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“That sounds crazy.”

Idea Killer

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“I don’t like it.”

Idea Killer

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“We don't have time to...”

Idea Killer

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“That sounds like it would take a ton of time.”

Idea Killer

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“That sounds like it would be too expensive.”

Idea Killer

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“That sounds like a legal nightmare.”

Idea Killer

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“That sounds too risky.”

Idea Killer

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“That’s not important.”

Idea Killer

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“Maybe under different conditions...”

Idea Killer

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“Impossible.”

Idea Killer

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“It's good enough.”

Idea Killer

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Idea GrowersGenerally Questions

Idea KillersGenerally Statements

vs.

Page 30: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

–Steven Spielberg

“All good ideas start as bad ideas. That’s why it takes so long.”

Page 31: Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

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