Download - Ideation Presentation
Retail Ideation Meeting
R solutions Thi ki I id h Ci lThinking Inside the CircleManufacturers and virtual manufacturers are continually faced with many business challenges such as:
D l i d ti ithi POG• Developing and executing within a POG• Extending products across brands and channels• Repositioning and refreshing a brand to align with target end users• Exploring and entering into new distribution channels• Designing & Developing retailer-specific POP, Packaging &
Merchandising
These are just a few business challenges that R solutions tackles every day. The key to our success is our keen ability to interact within the constantly changing business world.
R solutions stays current with the new trends and the many technologies now available in the market place. We recognize how retailers are constantly altering the dynamics of the manufacturer and consumer relationships.
Display Execution Ratings
Key Area of Response
Key Marketing Executives rated retailer on their ability to execute
ff ti leffectively.
Wal-Mart, Lowe’s, Costco, Target and Meijer scored above Fairand Meijer scored above Fair execution, while The Home Depot scored below in display programs.
Importance of Retail Amenities
K RKey Responses
What are consumers looking for in the retail shopping environment?the retail shopping environment?
Knowledgeable, high-quality store employeesstore employees
– 65% list as Must Have
Well-organized productWell organized product presentation
– 62% list as Must Have
Knowledge – Store Associate
Dearborn Brass Apron Card
Superior Tool Tear pad
Clients Served
Educate the store associatesEducate the store associates on product usage.
Knowledge –gEnd Consumer & Store Associate
Switch on the Savings
Consumer education/awareness program p g
Performed in-store by THD associates AND TCP staff
Educated regarding CFLs and their environmental impact p
Included giveaways and demonstrations
The program fit into (1) THD’s desire to educate consumers & store associates regarding their products and (2) the environmentally-friendly trend in THD
Organized Product Presentation
Oatey In-bay Plan-o-gram
Header
Fli b kFlipbook
Other Clients Served:
Tear padPackaging Labels
Other Clients Served:
Budget Allocation by Tactic for 2008
Key Responses
Consumer Product Manufacturers looking ahead…
Packaging Design60.7% responded more emphasis
on Packing
P-O-P Displays54% responded more emphasis on
DisplaysDisplays
Packaging Design
MacTac (Bemis Corporation) Counter Top Display ( p )
engaged R solutions to create and build brand awareness around their new product UGLU.
Display
p
Elements included:Packaging/DesignDIY R ll/Cli i kDIY Roll/Clip strip packageSell SheetsQVC packsPress KitPress KitWeb site developmentCostco DisplayCounter Top DisplayCounter Top Display
Costco Display
P-O-P Display
Hydro-Industries needed to
hconvey the products uses and applications, and capture consumer attention on the shelf.
Outlets include:Lowe’sThe Home
DepotDepotWal-Mart
Costco Display
Before & After
Awareness
Key Response
Consumers were asked about signs and displays in retail atmosphere
End of Aisle AwarenessCapture the end users
attentionattentionBroadcasts branding
opportunity
Promotional Events
Key Responses
Consumers respond to Marketing Events…
Perception of Free is Good!
TCP/THD “Change a light, g g ,Change the World” example
Sherwin Williams and Co-op stores
Free Sample
TCP “Change a Light” Pledge
Arranged promotional partnerships for program
Gave away 1 million bulbsManaged all design elements,
legal, awarding and prize fulfillment Received a response of 16,000
pledges on line and receivedpledges on-line and received several thousand more by mail. Overall, the program received more than 25,000 pledgesp g
Sherwin Williams - Co-Ops
At the 2007 Spring Market Tradeshows, Sherwin Williams Co-ops offered custom-fitted
l h h h dsunglasses to those that purchased an assortment. Each buyer was able to choose from a selection of Maui Jim sunglasses and have them custom fitted by an on-site Maui Jim representative.
ACE sold an additional 200 pallets of product!pallets of product!
Two-Step Distributors
Cruise In Style Sales-driving program for TCP's
Commercial & Instit tional (C&I)Commercial & Institutional (C&I) distribution
TCP offered three different sized gondolas stocked with product for a special price/package Measured 1special price/package. Measured 1 million dollars of increased top line sales
Every time a distributor purchased a display they werepurchased a display, they were entered into a sweepstakes. Every time they ordered $500 of restocking product, they received an additional entry
Three Sweepstakes Winners in each of TCPs 4 regions
Included a rep agency overlay where agents received an entry for
t th i tevery entry their customers received
New Distribution Channel – Counter Program Direct to Plumbing Contractors
Hansgrohe wanted to expandHansgrohe wanted to expand their market base by making their products easily available to plumbing contractors
R solutions provided a turnkey p ysolution that enabled Hansgrohe to sell over-the-counter directly to plumbing contractors
H h T G !Hansgrohe To Go!
R solutions:•Produced merchandising and
k ti t i l t tmarketing materials to support distributors
•Coordinated fulfillment of h di i l t di tl tmerchandising elements directly to
distributors
2008 Outlook – Lowe’s
2008 Outlook – The Home Depot