Identifying and Pursuing Identifying and Pursuing Funding SourcesFunding Sources
OCASI 2007 Executive Directors ForumOCASI 2007 Executive Directors Forum
G. Vergilio & AssociatesConsulting Support
.
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Workshop Objectives:Workshop Objectives: Climate ChangeClimate Change
Understand CanadaUnderstand Canada’’s current funding climate, s current funding climate, how it has changed and the potential impact of how it has changed and the potential impact of these changes on the funding strategies and these changes on the funding strategies and the fundraising process for your organization.the fundraising process for your organization.
G. Vergilio & AssociatesConsulting Support
33
Workshop Objectives:Workshop Objectives: Funding OptionsFunding Options
Be able to describe the different types of Be able to describe the different types of funding options available to your organization funding options available to your organization and the inherent differences, advantages and and the inherent differences, advantages and disadvantages of each option, as they relate to disadvantages of each option, as they relate to your organizationyour organization’’s overall funding plan.s overall funding plan.
G. Vergilio & AssociatesConsulting Support
44
Workshop Objectives:Workshop Objectives: What is a Funding StrategyWhat is a Funding Strategy
Be able to describe the elements of a funding Be able to describe the elements of a funding strategy and the importance of planned strategy and the importance of planned fundraising versus episodic fundraising.fundraising versus episodic fundraising.
G. Vergilio & AssociatesConsulting Support
55
Workshop Objectives:Workshop Objectives: Fundraising Plan Meets Strategic PlanFundraising Plan Meets Strategic Plan
Understand how a fundraising plan is related Understand how a fundraising plan is related to your organizationto your organization’’s strategic and operational s strategic and operational plans.plans.
G. Vergilio & AssociatesConsulting Support
66
Workshop Objectives:Workshop Objectives: What Do Funders Expect?What Do Funders Expect?
Understand the mindUnderstand the mind--set of todayset of today’’s funders s funders and their general expectations of the funderand their general expectations of the funder-- recipient relationship.recipient relationship.
G. Vergilio & AssociatesConsulting Support
77
Workshop Objectives:Workshop Objectives: Building Sustainable RelationshipsBuilding Sustainable Relationships
Learn how to initiate and build successful Learn how to initiate and build successful and sustainable relationships with funders.and sustainable relationships with funders.
G. Vergilio & AssociatesConsulting Support
88
Workshop Objectives:Workshop Objectives: Learning to FishLearning to Fish
Understand where to find the information you Understand where to find the information you need to research potential funders and funding need to research potential funders and funding options.options.
G. Vergilio & AssociatesConsulting Support
99
CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
G. Vergilio & AssociatesConsulting Support
““The total number of nonThe total number of non--profit organizations has increased profit organizations has increased resulting in greater competition for funding and other resulting in greater competition for funding and other resources. There are now 80,000 nonresources. There are now 80,000 non--profit organizations profit organizations across Canada, all competing for funding as well as volunteers across Canada, all competing for funding as well as volunteers and other kinds of resources.and other kinds of resources.””
From From Building Sustainable NonBuilding Sustainable Non--Profits, The Waterloo Region ExperienceProfits, The Waterloo Region Experience, , Centre For Research And Education In Human Services & Social PlaCentre For Research And Education In Human Services & Social Planning Council Of Cambridge And North Dumfriesnning Council Of Cambridge And North Dumfries
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CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
G. Vergilio & AssociatesConsulting Support
““There has been a marked shift away from a core funding There has been a marked shift away from a core funding model, which funds organizations to pursue their mission. The model, which funds organizations to pursue their mission. The new model is projectnew model is project--based and is characterized by contracts based and is characterized by contracts that give funders increased control over what the organization that give funders increased control over what the organization does and how it does it.does and how it does it.””
From From Funding Matters: The Impact of CanadaFunding Matters: The Impact of Canada’’s New Funding Regime on Nonprofit and Voluntary Organizationss New Funding Regime on Nonprofit and Voluntary Organizations, , Canadian Council on Social DevelopmentCanadian Council on Social Development
1111
CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
G. Vergilio & AssociatesConsulting Support
““Government downsizing and downloading have increased Government downsizing and downloading have increased pressures on nonpressures on non--profits to become more efficient and profits to become more efficient and accountable, while funding has been reduced to shortaccountable, while funding has been reduced to short--term term government grants and contracts. In fact, 81 per cent of nongovernment grants and contracts. In fact, 81 per cent of non-- profit funding now comes from shortprofit funding now comes from short--term government grants term government grants and contracts.and contracts.””
From From Building Sustainable NonBuilding Sustainable Non--Profits, The Waterloo Region ExperienceProfits, The Waterloo Region Experience, , Centre For Research And Education In Human Services & Social PlaCentre For Research And Education In Human Services & Social Planning Council Of Cambridge And North Dumfries nning Council Of Cambridge And North Dumfries
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CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
G. Vergilio & AssociatesConsulting Support
“…“…Many of the participants from small, communityMany of the participants from small, community--based based organizations organizations –– which make up the lionwhich make up the lion’’s share of nonprofits in s share of nonprofits in Canada Canada –– said they felt increasingly marginalized. They were said they felt increasingly marginalized. They were frustrated in their efforts to navigate the funding landscape, ofrustrated in their efforts to navigate the funding landscape, often ften seeing larger organizations expand the range and scope of their seeing larger organizations expand the range and scope of their activities, including fundraising. Groups from ethnoactivities, including fundraising. Groups from ethno--cultural cultural communities in particular were very conscious of differences in communities in particular were very conscious of differences in organizational capacity and resources to pursue their activitiesorganizational capacity and resources to pursue their activities..””
From From Funding Matters Phase II: Final ReportFunding Matters Phase II: Final Report, Canadian Council on Social Development, Canadian Council on Social Development
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CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
G. Vergilio & AssociatesConsulting Support
““Funders are increasingly requiring organizations to make joint Funders are increasingly requiring organizations to make joint submissions with project partners and to demonstrate that they submissions with project partners and to demonstrate that they have secured funding from other sources (financial or inhave secured funding from other sources (financial or in--kind kind contributions) before extending their support.contributions) before extending their support.””
From From Funding Matters: The Impact of CanadaFunding Matters: The Impact of Canada’’s New Funding Regime on Nonprofit and Voluntary Organizationss New Funding Regime on Nonprofit and Voluntary Organizations,,Canadian Council on Social DevelopmentCanadian Council on Social Development
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CanadaCanada’’s Funding Environment:s Funding Environment: PerspectivesPerspectives
““Nonprofits have to recognize that they're businesses, not just Nonprofits have to recognize that they're businesses, not just causes. There's a way to combine the very best of the notcauses. There's a way to combine the very best of the not--forfor-- profit, philanthropic world with the very best of the forprofit, philanthropic world with the very best of the for--profit, profit, enterprising world. This hybrid is the wave of the future for enterprising world. This hybrid is the wave of the future for both profit and nonprofit companies.both profit and nonprofit companies.””
From From Genius At Work Genius At Work -- An Interview with Bill Strickland,An Interview with Bill Strickland,CEO of the Manchester Craftsmen's Guild and the Bidwell TrainingCEO of the Manchester Craftsmen's Guild and the Bidwell Training Center Inc.Center Inc.
G. Vergilio & AssociatesConsulting Support
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Individuals/HouseholdsIndividuals/Households
Governments: Federal, Provincial and MunicipalGovernments: Federal, Provincial and Municipal
Corporations:Corporations:Corporate philanthropy or corporate giving is the act of corporaCorporate philanthropy or corporate giving is the act of corporations tions donating some of their profits, or their resources, to nonprofitdonating some of their profits, or their resources, to nonprofit organizations. Corporate giving is often handled by the corporatorganizations. Corporate giving is often handled by the corporation, ion, directly, or it may be done through a company foundation. Corpordirectly, or it may be done through a company foundation. Corporations ations most commonly donate cash, but they also donate the use of theirmost commonly donate cash, but they also donate the use of their facilities, property, services, or advertising support. They mayfacilities, property, services, or advertising support. They may also set also set up employee volunteer groups that then donate their time.up employee volunteer groups that then donate their time.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Federated Funds or Subsidies:Federated Funds or Subsidies:A federated fund or subsidy is a cooperative enterprise, owned aA federated fund or subsidy is a cooperative enterprise, owned and nd controlled by the nonprofit members, whose purpose is raising controlled by the nonprofit members, whose purpose is raising program and operating capital for each member agency. It serves program and operating capital for each member agency. It serves as a as a contribution vehicle for donors to direct charitable dollars to contribution vehicle for donors to direct charitable dollars to the the groups and issues about which they care. A donor gift to the groups and issues about which they care. A donor gift to the federation is usually distributed to all the member organizationfederation is usually distributed to all the member organizations, or s, or donors can target gifts to specific groups in the federation. Fodonors can target gifts to specific groups in the federation. For r example, the United Way.example, the United Way.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Foundations:Foundations:
Community FoundationsCommunity FoundationsA community foundation is composed primarily of permanent A community foundation is composed primarily of permanent funds established by many separate donors for the longfunds established by many separate donors for the long--term term benefit of the residents of a defined geographic area. Communitbenefit of the residents of a defined geographic area. Community y foundations provide services to donors who wish to establish foundations provide services to donors who wish to establish endowed funds without incurring the administrative and legal endowed funds without incurring the administrative and legal costs of starting independent foundations. For example, The costs of starting independent foundations. For example, The Kitchener and Waterloo Community Foundation. A good source Kitchener and Waterloo Community Foundation. A good source of information on Community Foundations is Community of information on Community Foundations is Community Foundations of Canada, Foundations of Canada, http://www.cfc-fcc.ca/index.cfm.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Foundations (conFoundations (con’’t):t):
Private FoundationsPrivate FoundationsPrivate foundations are nonPrivate foundations are non--governmental and nongovernmental and non--profit. They profit. They are generally founded by an individual, a family or a group of are generally founded by an individual, a family or a group of individuals, and are organized either as a nonprofit corporationindividuals, and are organized either as a nonprofit corporation or as a charitable trust. For example, the Atkinson Charitable or as a charitable trust. For example, the Atkinson Charitable Foundation and the Maytree Foundation.Foundation and the Maytree Foundation.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Foundations (conFoundations (con’’t):t):
Family FoundationsFamily FoundationsFunds from family foundations are derived from members of a Funds from family foundations are derived from members of a single family. At least one family member must continue to single family. At least one family member must continue to serve as an officer or board member of the foundation, and as thserve as an officer or board member of the foundation, and as the e donor. The family member plays a significant role in governing donor. The family member plays a significant role in governing and/or managing the foundation throughout its life. Most family and/or managing the foundation throughout its life. Most family foundations are run by family members who serve as trustees or foundations are run by family members who serve as trustees or directors on a voluntary basisdirectors on a voluntary basis--receiving no compensation. For receiving no compensation. For example, The Bill and Melinda Gates Foundation.example, The Bill and Melinda Gates Foundation.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
2020
Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Foundations (conFoundations (con’’t):t):Corporate FoundationsCorporate Foundations
A corporate foundation is a private foundation that derives its A corporate foundation is a private foundation that derives its grantmaking funds primarily from the contributions of a profitgrantmaking funds primarily from the contributions of a profit-- making business. The companymaking business. The company--sponsored foundation often sponsored foundation often maintains close ties with the donor company, but it is a separatmaintains close ties with the donor company, but it is a separate, e, legal organization, sometimes with its own endowment, and is legal organization, sometimes with its own endowment, and is subject to the same rules and regulations as other private subject to the same rules and regulations as other private foundations. For example, the Unilever Canada Foundation. foundations. For example, the Unilever Canada Foundation.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
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Funding Options:Funding Options: Types of FundersTypes of Funders
G. Vergilio & AssociatesConsulting Support
Your Organization and SelfYour Organization and Self--Funding:Funding:Membership FeesMembership Fees
EventsEvents
Sale of Goods and ServicesSale of Goods and Services
InvestingInvesting
Social EntrepreneurshipSocial Entrepreneurship““Social entrepreneurship is about starting and growingSocial entrepreneurship is about starting and growingbusiness ventures that simultaneously contribute tobusiness ventures that simultaneously contribute toyour organizational capacity, mission impact andyour organizational capacity, mission impact andfinancial bottom line.financial bottom line.””From From Social Entrepreneurship BasicsSocial Entrepreneurship Basics, Andy Horsnell and John Pepin, Canadian Centre for Philanthropy, Andy Horsnell and John Pepin, Canadian Centre for Philanthropy
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Funding Options:Funding Options: Sources of Revenue for NonSources of Revenue for Non--ProfitsProfits
G. Vergilio & AssociatesConsulting Support
Revenue By Source: Core Nonprofit Sector, 2003(Not including hospitals, universities and colleges)
From Satellite Account of Nonprofit Institutions and Volunteering 1997 to 2003, Statistics Canada
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Funding Options:Funding Options: Important DifferencesImportant Differences
G. Vergilio & AssociatesConsulting Support
Funder Type Advantages Disadvantages
Individual/Household Donations
Governments Funds
Federated Funds
Corporations/Corporate Foundations
Community Foundations
Private/Family Foundations
Self-Generated Funds
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What is a Funding Strategy:What is a Funding Strategy: The Elements of A Good PlanThe Elements of A Good Plan
““A good fundraising strategy will include a balance of A good fundraising strategy will include a balance of these techniques and sources. Establishing these techniques and sources. Establishing unrestricted, ongoing funding is the most important, unrestricted, ongoing funding is the most important, followed by other funding that will grow the followed by other funding that will grow the organization and ensure its future.organization and ensure its future.””
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
G. Vergilio & AssociatesConsulting Support
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What is a Funding Strategy :What is a Funding Strategy : Episodic versus Planned FundraisingEpisodic versus Planned Fundraising
Ongoing Funding:Ongoing Funding:Annual GivingAnnual GivingAny organized effort to secure gifts on an annual basis to suppoAny organized effort to secure gifts on an annual basis to support yearly rt yearly budgets or general operations. Funds are typically raised througbudgets or general operations. Funds are typically raised through mail or h mail or direct solicitation efforts. For example, Holiday Campaign.direct solicitation efforts. For example, Holiday Campaign.
Sale of Products and ServicesSale of Products and ServicesSome nonSome non--profits own stores, produce products or provide services that caprofits own stores, produce products or provide services that can n represent a substantial income stream. For example, Girl Guides represent a substantial income stream. For example, Girl Guides is one is one obvious example with its annual sale of cookies, and Goodwill Inobvious example with its annual sale of cookies, and Goodwill Industries is dustries is probably the largest nonprofit retailer. But other organizationsprobably the largest nonprofit retailer. But other organizations sell logosell logo-- branded merchandise (World Wildlife Fund) or specialized servicebranded merchandise (World Wildlife Fund) or specialized services. s. Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
G. Vergilio & AssociatesConsulting Support
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What is a Funding Strategy:What is a Funding Strategy: Episodic versus Planned FundraisingEpisodic versus Planned Fundraising
Ongoing Funding (conOngoing Funding (con’’t):t):
MultiMulti--Year GrantsYear Grants
A grantA grant--giving organization such as a foundation may provide restricted giving organization such as a foundation may provide restricted funding for a particular project or program. If the grant coversfunding for a particular project or program. If the grant covers a period of a period of time (say 5 years), then the money can be considered ongoing suptime (say 5 years), then the money can be considered ongoing support for port for the length of the grant. This money can only be used for the namthe length of the grant. This money can only be used for the named project ed project (restricted). (restricted).
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
G. Vergilio & AssociatesConsulting Support
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What is a Funding Strategy:What is a Funding Strategy: Episodic versus Planned FundraisingEpisodic versus Planned Fundraising
Episodic Funding:Episodic Funding:Episodic funding can come from foundation or corporate grants, sEpisodic funding can come from foundation or corporate grants, special pecial events, or a bequest. These funds may be restricted to one purpoevents, or a bequest. These funds may be restricted to one purpose or se or devoted to unrestricted use by the organization. For example, bdevoted to unrestricted use by the organization. For example, bequest to equest to provide a security system for a womenprovide a security system for a women’’s shelter.s shelter.
Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
G. Vergilio & AssociatesConsulting Support
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What is a Funding Strategy:What is a Funding Strategy: Additional ElementsAdditional Elements
Two types of funding fall outside the scope of ongoing and episoTwo types of funding fall outside the scope of ongoing and episodic methodsdic methodsand include a wide range of sources:and include a wide range of sources:
Capital Campaign:Capital Campaign:A capital campaign is a multiA capital campaign is a multi--year fundraising campaign with a particular year fundraising campaign with a particular goal such as: goal such as:
funding a new building. funding a new building. raising funds for a particular project, such as cancer research.raising funds for a particular project, such as cancer research.increasing a particular asset such as an endowment. increasing a particular asset such as an endowment.
Planned Giving:Planned Giving:Planned giving programs enable a donor to confer a gift at the tPlanned giving programs enable a donor to confer a gift at the time of ime of his/her death; or to give a large gift immediately while receivihis/her death; or to give a large gift immediately while receiving income ng income during the donor's life. during the donor's life. Definitions from Joanne Fritz, Definitions from Joanne Fritz, About.comAbout.com, [email protected], [email protected]
G. Vergilio & AssociatesConsulting Support
What is a Funding Strategy:What is a Funding Strategy: Fundraise for the FutureFundraise for the Future
Funding Strategy 2007 - 2010
Type FunderYear 1 Year 2 Year 3
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Multi-Year Subsidy United Way
Grant Citizenship & Immigration Canada
Grant Citizenship & Immigration Canada
Grant Ontario Women's Directorate
Grant Provincial Government
Grant City of St. Catharines
Grant Municipal Government
Grant Municipal Government
Foundation Maytree
Foundation Trillium
Foundation New (Community)
Foundation New (Corporate)
Self-Generated Funds Events
Self-Generated Funds New (Annual Giving Program)
Self-Generated Funds New (Partnership)
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Fundraising Plan Meets Strategic Plan:Fundraising Plan Meets Strategic Plan: Aligning Your EffortsAligning Your Efforts
“…“…For while funding and financing are not the only things that For while funding and financing are not the only things that matter when it comes to an organizationmatter when it comes to an organization’’s capacity and s capacity and sustainability, they matter a great deal. The funding source sustainability, they matter a great deal. The funding source matters, the funding mix matters, and the funding vehicle or matters, the funding mix matters, and the funding vehicle or mechanism matters. The generation of financial resources has mechanism matters. The generation of financial resources has a profound impact on the ways in which organizations a profound impact on the ways in which organizations structure themselves, make decisions, deliver programs, setstructure themselves, make decisions, deliver programs, set--up up governance structures, and define their missions.governance structures, and define their missions.””
From From Funding Matters Phase II: Final Report,Funding Matters Phase II: Final Report, Canadian Council on Social DevelopmentCanadian Council on Social Development
G. Vergilio & AssociatesConsulting Support
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Fundraising Plan Meets Strategic Plan:Fundraising Plan Meets Strategic Plan: Aligning Your EffortsAligning Your Efforts
G. Vergilio & AssociatesConsulting Support
From From Creating and Implementing Your Strategic Plan Creating and Implementing Your Strategic Plan –– A Workbook for NonA Workbook for Non--Profit Profit Organizations (2Organizations (2ndnd Edition)Edition),, J. Byson and F. AlstonJ. Byson and F. Alston
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Fundraising Plan Meets Strategic Plan:Fundraising Plan Meets Strategic Plan: Aligning Your EffortsAligning Your Efforts
G. Vergilio & AssociatesConsulting Support
RiskManagement
Plan
RiskRiskManagementManagement
PlanPlan
Fundraising Plan
Fundraising Fundraising PlanPlan
CrisisManagement
Plan
CrisisCrisisManagementManagement
PlanPlanSocial
MarketingPlan
SocialSocialMarketingMarketing
PlanPlan
CommunicationPlan
CommunicationCommunicationPlanPlan
InformationTechnology/Website Plan
InformationInformationTechnology/Technology/Website PlanWebsite Plan
BudgetsBudgetsBudgets
HumanResources
Plan
HumanHumanResourcesResources
PlanPlan
Strategic Plan(Funding Strategies)Strategic PlanStrategic Plan
(Funding Strategies)(Funding Strategies)
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Fundraising Plan Meets Strategic Plan:Fundraising Plan Meets Strategic Plan: Aligning Your EffortsAligning Your Efforts
G. Vergilio & AssociatesConsulting Support
FundingStrategies
Fundraising Plan
From From Creating and Implementing Your Strategic Plan Creating and Implementing Your Strategic Plan –– A Workbook for NonA Workbook for Non--Profit Profit Organizations (2Organizations (2ndnd Edition)Edition), J. Byson and F. Alston, J. Byson and F. Alston
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What Do Funders Expect:What Do Funders Expect: The New IdealThe New Ideal
Value in the delivery of programs and servicesValue in the delivery of programs and servicesStrengthened sustainable capacityStrengthened sustainable capacity
CoCo--operation and collaborationoperation and collaborationInnovationInnovation
Diversity and equitable accessDiversity and equitable accessAccountabilityAccountability
Transparency and consistencyTransparency and consistencyEfficiency and effectivenessEfficiency and effectiveness
From From A Code of Good Practice on FundingA Code of Good Practice on Funding,,Government of Canada, Voluntary Sector InitiativeGovernment of Canada, Voluntary Sector Initiative
G. Vergilio & AssociatesConsulting Support
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Building Sustainable Relationships Building Sustainable Relationships
““Think about the relationship from the funderThink about the relationship from the funder’’s point of view: s point of view: if it was your money you were handing over, what would you if it was your money you were handing over, what would you expect in return? To be kept in touch with progress? To be told expect in return? To be kept in touch with progress? To be told if there are problems? To hear about progress made in the if there are problems? To hear about progress made in the longer term? To be invited to the occasional event or Annual longer term? To be invited to the occasional event or Annual General Meeting?General Meeting?””
G. Vergilio & AssociatesConsulting Support
From From Partnerships: Profits and NotPartnerships: Profits and Not--forfor--Profits TogetherProfits Together, Martha Parker (The Muttard , Martha Parker (The Muttard Fellowships) Fellowships)
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Building Sustainable Relationships:Building Sustainable Relationships: Six Step ProcessSix Step Process
What is IIIISM?What is IIIISM?1.1. IdentifyIdentify
2.2. InformInform
3.3. InvolveInvolve
4.4. InvestInvest
5.5. StewardSteward
6.6. MaintainMaintain
G. Vergilio & AssociatesConsulting Support
TheThe IIIISM model IIIISM model was developed by the Conservation Fund for the National Park was developed by the Conservation Fund for the National Park Service
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 1: IdentifyStep 1: Identify
Make a list of funders that are likely to support the work of yoMake a list of funders that are likely to support the work of your ur organization.organization.
Learn about the funders organization, values, mission, goals, anLearn about the funders organization, values, mission, goals, and d funding practices/history.funding practices/history.
Understand the type of effort the funder wants to support (core Understand the type of effort the funder wants to support (core operation, projects, capital purchase or project).operation, projects, capital purchase or project).
Clarify the funderClarify the funder’’s application process, requirements and s application process, requirements and deadlines.deadlines.
Understand what type of relationship the funder wants to have Understand what type of relationship the funder wants to have with your organization and/or the funded project.with your organization and/or the funded project.
G. Vergilio & AssociatesConsulting Support
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 2: InformStep 2: Inform
G. Vergilio & AssociatesConsulting Support
Be prepared to brief the funder in the following areas:Be prepared to brief the funder in the following areas:your background and role in the organizationyour background and role in the organizationthe organizationthe organization’’s vision, mission, mandate, values and goalss vision, mission, mandate, values and goalswhy there is a need for the project, program or service, and whowhy there is a need for the project, program or service, and whowill be servedwill be servedthe results that you expect from the project, program or servicethe results that you expect from the project, program or serviceand how you will measure themand how you will measure themhow the project, program or service advances the mission of yourhow the project, program or service advances the mission of yourorganization and relates to its long term plansorganization and relates to its long term planswho you are partnered with in the project, program or service anwho you are partnered with in the project, program or service and d how the community being served supports your effortshow the community being served supports your effortsthe organizationthe organization’’s leadership and how it will guide the success of s leadership and how it will guide the success of the project, program or service.the project, program or service.
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 3: InvolveStep 3: Involve
G. Vergilio & AssociatesConsulting Support
Fundraising is a twoFundraising is a two--way engagement. Good quality funder way engagement. Good quality funder involvement is key building a longinvolvement is key building a long--term relationship.term relationship.
Find creative ways to involve your funder in the project, prograFind creative ways to involve your funder in the project, program m and/or your ongoing operation.and/or your ongoing operation.
Ask your funder for their advice and act on that advice.Ask your funder for their advice and act on that advice.
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 4: InvestStep 4: Invest
G. Vergilio & AssociatesConsulting Support
You must ask for the funding, but remember that you are not You must ask for the funding, but remember that you are not asking for yourself personally, but rather, for an organization asking for yourself personally, but rather, for an organization that that is providing an essential service.is providing an essential service.
Prepare a onePrepare a one--page proposal outlining your request for funding page proposal outlining your request for funding and have it available for your initial discussions with the fundand have it available for your initial discussions with the funder.er.
If available, always use funderIf available, always use funder--prescribed application forms or prescribed application forms or outlines. Complete forms with precision, adhering to the providoutlines. Complete forms with precision, adhering to the provided ed guidelines. Attached all required documentation.guidelines. Attached all required documentation.
Meet all deadlines.Meet all deadlines.
FollowFollow--up on your submission after a reasonable amount of time up on your submission after a reasonable amount of time has passed.has passed.
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 5: StewardStep 5: Steward
G. Vergilio & AssociatesConsulting Support
Acknowledge receipt of funds personally.Acknowledge receipt of funds personally.
Prepare and submit progress reports to funder.Prepare and submit progress reports to funder.
Satisfy all ongoing reporting obligations.Satisfy all ongoing reporting obligations.
Build a funder album or file with photos, clipping, articles, prBuild a funder album or file with photos, clipping, articles, press ess releases, success stories, accolades, and letters of appreciatioreleases, success stories, accolades, and letters of appreciation.n.
Notify the funder if problems arise that could affect the outcomNotify the funder if problems arise that could affect the outcomes es of the project, program or service.of the project, program or service.
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Building Sustainable RelationshipsBuilding Sustainable Relationships Step 6: MaintainStep 6: Maintain
G. Vergilio & AssociatesConsulting Support
Continue to support the fundContinue to support the fund--raising relationship and discuss raising relationship and discuss projects that are mutually supportive of both organizations.projects that are mutually supportive of both organizations.
Provide opportunities for funders to reconnect with your ongoingProvide opportunities for funders to reconnect with your ongoingoperation, staff , board, partners, and community.operation, staff , board, partners, and community.
Keep your funders upKeep your funders up--toto--date on new initiatives, projects and date on new initiatives, projects and major changes in your organization.major changes in your organization.
Stay current on the activities and priorities of your funder Stay current on the activities and priorities of your funder organizations.organizations.
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Learning To Fish:Learning To Fish: Funding ResourcesFunding Resources
G. Vergilio & AssociatesConsulting Support
Online resource sites dedicated to nonOnline resource sites dedicated to non--profits, e.g. Charity profits, e.g. Charity Village (Village (www.charityvillage.comwww.charityvillage.com), Imagine Canada ), Imagine Canada ((www.imaginecanada.cawww.imaginecanada.ca).).
Online research, e.g. Canadian Council on Social Development Online research, e.g. Canadian Council on Social Development ((http://www.ccsd.cahttp://www.ccsd.ca). ).
Online databases, e.g. Big Online (Online databases, e.g. Big Online (www.bigdatabase.comwww.bigdatabase.com).).
Online sites dedicated to fundraising and philanthrophy, e.g. Online sites dedicated to fundraising and philanthrophy, e.g. Association of Fundraising Professionals (Association of Fundraising Professionals (www.afpnet.orgwww.afpnet.org).).
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Learning To Fish:Learning To Fish: Funding ResourcesFunding Resources
G. Vergilio & AssociatesConsulting Support
Government Sources, e.g. Voluntary Sector Initative (Government Sources, e.g. Voluntary Sector Initative (www.vsiwww.vsi--
isbc.orgisbc.org), Strategis (), Strategis (www.strategis.ic.gc.cawww.strategis.ic.gc.ca), Canada Customs and ), Canada Customs and
Revenue Agency (Revenue Agency (www.ccrawww.ccra--adrc.gc.ca/tax/charities/menuadrc.gc.ca/tax/charities/menu--
e.htmle.html), Statistics Canada (), Statistics Canada (www.statcan.cawww.statcan.ca).).
Online newpapers and newswire services, e.g. Report on BusinessOnline newpapers and newswire services, e.g. Report on Business
((www.robmagazine.comwww.robmagazine.com), Canada Newswire (), Canada Newswire (www.newswire.cawww.newswire.ca).).
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G. Vergilio & AssociatesConsulting Support
G. Vergilio & Associates is an independent management consulting practice that focuses on analysis, planning, evaluation, and support for NPOs including; interim management services, organizational reviews, financial management, strategic planning, re-structuring, training, and facilitation. In addition, consulting services are performed in a manner that is socially responsible and consistent with an anti-oppression/anti-racism framework.
Gina Vergilio
Telephone: 416-953-1033
Email: [email protected]