Download - Identifying Value in Lean Service Design
Business901
Identify
Segments
Relations
Opportunity
Value
Define Value
Define Quality
Acquire
Value Gaps
Performance Gaps
Retain
Loyalty
Defection
Monitor
Measures
Outline
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Customer Segments
Type of Market: Mass Market Niche Market Segmented Diversified Multi-sided Platform
Value Proposition
Newness Performance Customization "Getting the Job Done" Design Brand/Status
Price Cost Reduction Risk Reduction Accessibility Convenience/Usability
Characteristics:
Channels
Customer Decision Making Process: 1. Awareness - How do we raise awareness about our products and services? 2. Evaluation - How do we help customers evaluate our Value Proposition? 3. Purchase - How do we allow customers to purchase products/services? 4. Delivery - How do we deliver a Value Proposition to customers? 5. After sales - How do we provide post-purchase customer support?
Customer Relationships
Examples: Personal assistance Dedicated Personal Self-Service Automated Services Communities Co-creation
Revenue Streams
Types: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising Fixed Pricing: List Price, Product feature dependent, Customer segment dependent, Volume dependent Dynamic Pricing: Negotiation (bargaining), Yield Management, Real-time-Market
Key Resources
Types of Resources Physical Human Financial Intellectual (brand, patents, copyrights, data)
Our Customer
Relationships?
Our Revenue
streams?
Our
Distribution
Channels?
Key Activities
Our Customer
Relationships?
Categories Production Problem Solving Platform/Network
Our Revenue
streams?
Our
Distribution
Channels?
Key Partners
Motivations for Partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities
Cost Structure
Is your business more: Cost Driven - (leanest structure, low price, maximum automation, extensive outsourcing) Value Driven - (focused on value creation, premium value proposition)
Sample Characteristics:
Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale/scope
www.businessmodelgeneration.com
Alex Osterwalder
Resources Books: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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