Download - IED Talks, Ex Alumni, Roma
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VALERIA MURRU
Product designerService designerGraphic designer
StartupperStrategic designer
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If you’re a product designer, you’ll quickly end up being an everything designer: doing brand, sound, and graphic design to fill needs as they arise.
Lee Byron, Facebook
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IEDProduct design
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//PolyPolly
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//PolyPolly
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Brief
Ricerca
Schizzi
Concept
Mock-up
Test
Tecnicismi
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WHAT NEXT?
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STRATEGIC DESIGN
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INNOVARE I SIGNIFICATI
ATTRAVERSO IL DESIGN
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Mood“Cereali di qualità superiore provenienti da filiere locali controllate
per produrre sfarinati e che fanno bene al territorio.”
Il cerchioIl cerchio rappresenta la prossimità, la filiera controllata e il km0.
Il terrenoIl terreno richiama il legame con il territo-rio, e il lavoro neces-sario a portare in ta-vola la farina e i suoi derivati.
La spigaLa spiga raccon-ta la farina, e la sua produzione nel suo modo più iconico e riconosciuto.
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Il punto vendita
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PLUS, INNOVATE TOGETHER+ É una piattaforma di co-progettazione e co-creazione.
+ É uno strumento che facilita l’innovazione aperta e radicale nelle aziende.
+ É un raccoglitore di contenuti e significati che permette alle aziende di sviluppare delle
idee di innovazione.
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OPEN INNOVATION
DESIGN THINKING
+ Engagement + Conoscenza dell’utente+ Intelligenza collettiva
+ Consumer insight e scenari tecnologici
+ Produzione di idee radicali+ Rapid prototyping
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DESIGN MAKEEXPLORE
CHALLENGEBRIEF
RESEARCHBRIEF
RESEARCHCONCLUSIONS
RESEARCHCONTRIBUTIONS IDEA BRIEF
IDEASUBMISSIONS
IDEASHORTLIST
PROTOTYPINGWORKSHOP
OUTCOME& IMPACT
AZIENDE COMMUNITY
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“Legnano IdeaLe”: il Bilancio Partecipativo della città di Legnano 2015
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“Legnano IdeaLe”: il Bilancio Partecipativo della città di Legnano 2015
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Brief
Analisi del contesto
Utenti a cui è indirizzato il
prodotto
Trend
Scenari futuribili
Concept
Business Model
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DESIGN DRIVEN INNOVATION
//Product
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A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500-a stock market index of 500 large publicly traded companies by 228%..
Fast company
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I driver dell’,’ innovazione
Tecnologia
Valori culturali
Mercato
Miglioramento radicale
Miglioramento incrementale
Adattamento all’evo-luzione dei modelli
socioculturali
Creazione di nuovi significati
Technology-push
Design -Driven(design -push)
Epifania Tecnologica
Market-pull(user -centered)
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Modelli di innovazione
mt
f
c
Cliente
Contesto d’uso attuale
tmt
f
c
Persona
Contesto di vita immaginato
ricerca
User-centred Design Innovazione design driven
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TREND
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Raccolta del materiale
• siti specializzati• attualità• riviste• libri • interviste
Creazione dei collegamenti
Informazioni che identificano lo stesso
fenomeno
Scenario
Defif inire un possibile scenario
Individuazione delle parole/temi
chive
tecnologiestili di vitamaterialiproduzioni
Brief
La vita domestica del prossimo quinquennio
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Trend: hacking
Social status / Self-improvement / Entertainment / Excitement / Connection / Security / Identity / Relevance / So-cial interaction / Creativity / Fairness / Honesty / Freedom / Recognition / Simplicity / Transparency / Wellness/ Opportunity / Daily Needs / Enviroment/ Family / Indipendence/ Fun / Confort / Beauty / Stylelife / Commo-dity / Technology / Slow / Love / Eco / Materic / Tranformation / Personalization
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Social status / Self-improvement / Entertainment / Excitement / Connection / Security / Identity / Relevan-ce / Social interaction / Creativity / Fairness / Honesty / Freedom / Recognition / Simplicity / Transparency / Wellness/ Opportunity / Daily Needs / Enviroment/ Family / Indipendence/ Fun / Confort / Beauty / Stylelife / Commodity / Technology / Slow / Love / Eco / Materic / Tranformation /personalization
Trend: tradizioni
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Social status / Self-improvement / Entertainment / Excitement / Connection / Security / Identity / Relevance / Social interaction / Creativity / Fairness / Honesty / Freedom / Recognition / Simplicity / Transparency / Wellness/ Opportunity / Daily Needs / Enviroment/ Family / Indipendence/ Fun / Confort / Beauty / Stylelife / Commodity / Technology / Slow / Love / Eco / Materic / Tranformation / Personalization
Trend: ‘primitività
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Social status / Self-improvement / Entertainment / Excitement / Connection / Security / Identity / Relevan-ce / Social interaction / Creativity / Fairness / Honesty / Freedom / Recognition / Simplicity / Transparency / Wellness/ Opportunity / Daily Needs / Enviroment/ Family / Indipendence/ Fun / Confort / Beauty / Stylelife / Commodity / Technology / Slow / Love / Eco / Materic / Tranformation /personalization
Trend: narrazioni
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Social status / Self-improvement / Entertainment / Excitement / Connection / Security / Identity / Relevance / Social interaction / Creativity / Fairness / Honesty / Freedom / Recognition / Simplicity / Transparency / Wellness/ Opportunity / Daily Needs / Enviroment/ Family / Indipendence/ Fun / Confort / Beauty / Stylelife / Commodity / Technology / Slow / Love / Eco / Materic / Tranformation / Personalization
Trend: daily-tech
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Tecnologie integrateLinguaggio informale
Lifestyle accogliente
Scenari: la quotidianità, un, ipotesi
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Design Discourse
Organizzazioni culturali
Sociologi,Antropologi,Marketers Media
Persone
Rivenditorie distributori
Designer
Imprese di altrisettori
Progetti pioneristici
Fornitori di tecnologie
Formazione e ricerca
Artisti
Produzione culturaleTecnologia