Download - Ifc & Capital Appeals 10.02.11
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THE INTERNATIONAL FUNDRAISING CONSULTANCY
JOHN BAGULEY
WWW.IFC.TC
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IFC BACKGROUND
STAFF & ASSOCIATES
StrategyCapital appealsMajor donor fundraisingFoundation research Bid writingDirect MarketingNew media
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COMPANY OVERVIEW
A friendly professional team of consultants.
Many years of strategic, international and front-line experience.
With both an incisive and innovative view of fundraising.
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INTERNATIONAL
Country Offices:• London (St Albans)• Milan• Geneva• Ottawa• Kiev
Partner Agencies:• France• Spain• Portugal• Netherlands• Belgium• Denmark• Germany• Ireland• USA• India• Australia
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SPECIALIST AREAS
• Strategy• Capital campaigns• Individual giving• Major donors• Trusts and grants• Communications
• Corporates• Legacies• Research• Mentoring• Training• Digital media
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HEALTH CLIENTS
• World Health Organisation
• Medical Foundation• Cancer Research• Royal Free Hospital• Horder Centre Hospital• British Heart
Foundation• etc
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ETHICS
Codes of Practice
• Institute of Fundraising.• FRSB.• ACEVO.• EUConsult.• EFA.• AFP USA.
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THE DRIVER
Successful consultancy is driven by passion and partnership…
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THE DEAL
We will empower your staff with our knowledge and skills to take your fundraising programme into the future.
The fundraising department will be significantly strengthened as a result of IFC involvement.
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CAPITAL APPEALS
Passion, drama and excitement.
Involve people at all levels.
Stages.Strengthen long-term
income.
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CAPITAL APPEAL STAGES
Feasibility Study Silent Phase Public Phase Stewardship
Phase
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FEASIBILITY STUDY
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CASE FOR SUPPORT
Emotionally moving and intellectually satisfying…
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CASE FOR SUPPORT
• Why the appeal is important.
• Who says so… Patrons etc
• How much is required.• Gift chart.• Acceptance of Funds
Policy.• Naming opportunities.• Great design.
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SILENT PHASE I
CULTIVATION• Meeting face to face.• Cultivation events –
host, location, celeb, passion, pledge.
• Individual approach strategies.
• Appeal Chair.• Asking.
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SILENT PHASE II
• Trusts & Foundations.• Companies.
• Appeal committees.• Individual asks.• Events / launch / ask /
cultivate.
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PUBLIC PHASE
COMMUNITY
• Events – launch event.• TV, Radio, social media.• Alumni, parents,
grandparents.• Rotary etc.• Creating a dynamic
presence.• Whole oganisation…
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STEWARDSHIP
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QUESTIONS
John Baguley
CEOInternational Fundraising Consultancy
WWW.IFC.TC