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IKEAIKEAThe Packaging Experts
Kelly CampbellCatrin Bernroth
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IKEA BackgroundIKEA Background
Founded by Ingvar Kamprad -1943
Introduce Furniture -1947
IKEA uses flat packaging – 1956
IKEA expands◦Outside Scandinavia -1973◦United States - 1985
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IKEA in the USIKEA in the US
“At first, we weren’t sure the USA needed IKEA. After all, what could we bring to the country
that has everything? But we discovered there is a need everywhere for useful, attractive
home furnishings at prices for every wallet.”-IKEA Timeline
IKEA now has 33 stores in the US
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The ArticleThe Article
Unconventional ownership◦Owned by a Foundation◦Not publicly traded◦Senior Advisor Ingvar Kamprad ◦Emphasizes independence and long-term
Vision and Strategy◦Good design, function, quality◦Low prices, large demographic
The Innovative Packaging◦Key to their success
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The Innovative PackagingThe Innovative Packaging
Customers assemble and transport products themselves◦No wait for delivery
Shipping costs reducedLabor costs reducedStorage costs reducedInventory maximized
Packaging = Low Price Products
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SourcesSources
Ingvar Kamprad - IKEA Founder and One of the World's Richest Men◦http://entrepreneurs.about.
com/cs/famousentrepreneur/p/ingvarkamprad.htmYoutube.comGoogle Images
◦http://www.google.comIKEA Website –Timeline
◦http://www.ikea.com/ms/en_US/about_ikea/timeline/full_story.html