Download - ƵileleBiz 2010: Danone / Bogdan Ioachim
Social Responsibility
in Danone
The Danone MissionTo bring HEALTH throught
food to the largestnumber people throughout the world
“the frontiers of the company do not stop at the factory gates…” A. Riboud (1972)
Danone growth model is based on the “Dual Economic & Social commitment” since 1972
SUSTAINABLE VALUE CREATION
50 Dairy
19 Waters
24 Baby
7 Medical
61 social (underprivileged people)
7 environmental
5 medical
93 programs already in place, 93 programs already in place, 24 in project phase24 in project phase
17 Baby/Medical
44 nutrition
Social programs in Danone
Social program assessment in Danone
AnswerAnswerAnswerAnswer
Cause relevance, Indirect business linkImpact on the reputation
Cause relevance, Indirect business linkImpact on the reputation
Cause relevance, awareness and involvement
Cause relevance, awareness and involvement
Partnerships, beneficiaries, project measurability
Partnerships, beneficiaries, project measurability
7
Corporate Social Responsibility
DANONE ROMANIA
Danone Nations Cup Kids cancer program “ Smile for the
future “
Reaching West
Hagi Danone Cup
The biggest football competition for kids in Romania
Reaching West
Win-win partnerships with local farmers for best quality of raw milk
Kids cancer program
Smile for the future
To contribute to the improvement
of survival rate and quality of life for
children with cancer in Romania
Objective
In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs.Result:Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people).
In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs.Result:Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people).
Background
• Children cancer has relatively low incidence (500 new cases / year)
• Survival rate is 50% vs. 85% in developed countriesReason: low diagnose in curable stages
• Lack of relevant information and many misconceptions among the general public and mass media
• Children cancer has relatively low incidence (500 new cases / year)
• Survival rate is 50% vs. 85% in developed countriesReason: low diagnose in curable stages
• Lack of relevant information and many misconceptions among the general public and mass media
Children cancer situation in RomaniaChildren cancer situation in Romania
Partnerships: • The Romanian Society of Paediatric Oncology• Little People Association
Achievements: ► Doctors training: approx. 1800 doctors – Early detected cases
► National register implementation (database with all the cases)
► National patient support program in partnership with Little People Asociation (BUC, TM, IS, Cluj) - number of beneficiaries: 1200 beneficiaries and 6000 contacts
Program objective: to be handled to the Ministry of Health, in order design, on its structure, the health policy for children cancer
Results up to date
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