Download - Illinois’ New Logo & Advertising Campaign
Transcript
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Illinois’ New Logo & Advertising Campaign
2014 License to Steal Conference
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Background & Brand Assessment Previous logo used for 15+ years
Survey of Key Stakeholders found our industry is viewed as: Fun/Fun Loving Adventurous/Risk Taker/Experimental Interesting/Diverse/Wildly Varying Funky/Offbeat/Eclectic
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Advertising Campaign
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Posters and Banners
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Merchandise
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Economic Impact Postcard
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Roll Out at the Illinois State Fair
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Roll Out at the Illinois State Fair
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Roll Out at the Illinois State Fair
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Response: Consumer vs. Industry Consumer response has been
overwhelmingly positive. Measured anecdotally and by the rapid t-shirt sales
A few winery owners feel the campaign is disrespectful and doesn’t give proper credibility to the Illinois wine industry