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T1Visions Media Campaign Integrated Marketing Initiative
Andrew Swindler
“Reaching Out”
•Planned Initiative
•Create brand awareness for T1Visions
•Revamp and properly deploy a Social Media campaign
•Increase market share and sales
•Launch Redesigned T1Visions Site
•Deploy new print materials (Product Guides, Brochures)
Integrated Marketing Initiative
• 50% growth annually, in sales and revenue
• Located in Charlotte, NC
• 30-50 Employees
• Continue growth, capture larger market share
• Become market leader of large format multi-user touchscreen solutions.
Current Situation
Buyer PersonaName: Steve Smith
Age: 48
Gender: Male
Marital Status: Married
Location: Atlanta, Georgia
Income Level: Above $80,000 annually
Education Level: Post-Graduate Level
Position: Regional Marketing Director
Primary Communication: Email, Phone, LinkedIn, Twitter, and Facebook.
Commonly Used Phrases: “Think outside the box”, “dig deeper”, “Improvise, Adapt, and Overcome”.
Permanent Retail
Trade Show Retail
Corporation Hospitality
>10 to <1000 per brand
Exhibit & Event Fortune 1000 Companies
Luxury & Full Service Hotel, Semi-Casual
>10 but <100
Primary MarketsTarget Customers
Financial Services
Museums Education Sports Healthcar
e
Financial Institutes - Banks, Credit Union, etc
Exploratory Higher EducationMajor League &
Universities
Hospitals, Clinical & Non-
Clinical
Secondary MarketsTarget Customers
Competitive AnalysisManufacture
rDescription
End-to-End Solution
PriceMultitouch, Multiuser, Multiapp
Std software templates & custom apps
Connection to external
devices (wired & wireless)
Content and UI Design
T1Visions
Custom Software/Multitouch
large Format Display
ELO, 3M, Touch
Revolution, Christie
Multitouch hardware suppliers
Lenovo, Samsung, HP, Apple
General purpose
computer/mobile device with
multitouch
Bluescape, Multi-
taction, Ideum, Multi-touch,
Polytouch
Custom Software/Multitouch
large Format Display
Four Winds,
Monster Media, Reality
Eng, Blue Telescope, Enhance
Graphic centric design firms
Room for improvementWeak Strong
Media Plan
• Analyze Competitor Social Media Output
• Launch a Social Media survey via T1Products, this will get into the hands of T1’s users
• Work with new Marketing Coordinator to revamp T1Visions Social Media output, tap into all available analytics to measure results.
• Work with sales team to track and monitor sales generated from social media
Media Flow
Press Online
In Person
FaceBookTwitter
YouTubeInstagram
T1Visions.comMedia Outlets
Press ReleasesT1Visions.comMedia Outlets
Press ReleasesMedia Outlets
Product GuidesBrochures
TradeShowsPress FunctionsProduct Guides
Brochures
Media Schedule QTR 4 - FY13 QTR 1 - FY14
QTR 2 - FY14 QTR 3 - FY14
Launch Redesigned WebsiteAttend RetailRamp Chicago
New Print Materials Launch T1V Instagram
Attend NRF 2014 (JAN)Release New Product VideosContinue Social Media Blitz
Attend NRA 2014 (MAY)Release New Trade Show
Promo VideosContinue Social Media Blitz
Attend NRF 2014 (JAN)Release new product videosContinue Social Media Blitz
Continue Social Media Blitz
Media Budget
Online
TradeShow
Product GuidesBrochures$8,500
AdWordsOther
$4,500
RetailRamp(Q4)NRF(Q1)NRA(Q2)$50,000
Total Budget: $63,000