Download - Imkt120 unit1 lay_barbara
Building Revenue With Business-to-Business Marketing
Prepared for: Northwestern TechnologiesFlash Game Productions
2008 2009 2010 2011
55%
70%
74%
79%
Emergence of Social MediaSurvey Group: U.S. Internet Users Ages 18 - 49
60% use social media to express their expertise in the industry
49% use social media to attract new clientele
41% are obtaining new customers through Facebook
46% benefit from the consumer feedback through social media
29% conduct market research through social media platforms
76% plan to increase their use of LinkedIn
The roll Social Media Plays in B2B Communication
93% of B2B companies are using social media marketing
May 9th
Reaching 12 People
May 18th Reaching 1202 People
The Impact of Social Media in B2B Marketing
Example: Fantacular Designs
Business to Business Social Marketing Strategies
LinkedIn YouTubeTwitterFacebook
Personality
EmploymentOpportunities
Visual Appeal
Humor
News
Cross Promotion
Linking
Resources
Connect with Influential People
Build Lists
Direct Traffic to Websites
Brief, Easy-to-Read Messages
Connectivity Search Engine Optimization
Engage Audience
Promote Your Business
Prepared for: Northwestern TechnologiesFlash Game Productions
Complete Evaluation
Basic set-up of three profiles
Integration of all sites
Contact Information Review and Update
Maintenance Plan
Social Media Management Package
Works CitedCeresa, Alessandra. B2B Social Media: The Business POV. My SMN. 02 September 2011. Web. 18 May 2012.
http://www.mysmn.com/b2b-social-media-the-business-pov/
Crimson. YouTube for B2B Marketing – Really? 28 February 2011. Social Media Today. 21 May 2012. Web. www.http//socialmediatoday.com/node/274110
Fantacular Designs. Facebook. Web. 18 May 2012. https://www.facebook.com/FantacularDesigns
Flinders, Karl. Business Fails to Realize Social Media Potential. ComputerWeekly. 17 May 2012. Web. 18 May 2012. http://www.computerweekly.com/news/2240150411/Businesses-not-utilising-social-media-potential
Folkens, Dave. 5 Tips on Better Facebook Marketing for B2B Companies. TopRank. Web. 18 May 2012.http://www.toprankblog.com/2011/02/5-b2b-facebook-marketing/
LinkedIn: Learning Center – Company Pages. 21 May 2012. Web. www.http// learn.linkedin.com/company-pages/
Stelzner, Michael A. 2012 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. April 2012. Social Media Examiner. 21 May 2012 Web.
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf?9bd4
Wiebesick, Chad. Five Awesome B2B Social Media Statistics. Social Media Today. 25 August 2011. Web. 18 May 2012.http://socialmediatoday.com/chad-wiebesick/343431/five-awesome-b2b-social-media-statistics