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Implementation CultureAASHTO TIG LESSONS LEARNED
Monica Worth, Voice Associates, LLC
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Where we were:
TEAMS OF ENGINEERS AND TECHNICAL STAFF WERE CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISK-AVERSE ENVIRONMENT
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Where we are:TEAMS OF INNOVATION AMBASSADORS FOCUS ON IMPLEMENTATION ASSISTANCE TO STRATEGIC PEERS AND STATES
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How we got there:
IT’S A LONG STORY.
BUT WE’LL MAKE IT SHORT.
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Ten years ago…
Outreach and promotional tools
Conferences and print material
Benefits and challenges
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Typical Team Timeline
Year 1 Articulate the case
Submit documentation
Develop brochure, presentation, other aids
Begin outreach
Year 2 (and beyond) Hit stride on outreach
Help peers where requested
Add to resource library
Pass the baton
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Challenges
Sales force
Communications SME
Results cycle
Pace of information
Life cycle of assignment/team
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Anecdotes
Safe vs. safer
Tri-fold brochures
Information technology
Sole source vendors
Communication by committee
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What we learned:
INFORMATION DOESN’T DRIVE IMPLEMENTATION VERY QUICKLY
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What we learned:
TECH ASSISTANCE ACCELERATES ADOPTION
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What we learned:
INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS
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What we learned:
INFLUENCERS ARE KNOWN TO INNOVATORS
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What we learned:
INNOVATORS EXPECT TO LEARN, NEED TO TEACH
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What we learned:
INFORMATION ACCELERATES FINAL WAVES
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What we learned:
PROMOTION ISN’T ALWAYS HIGH VISIBILITY
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What we learned:
INFORMATION TECHNOLOGY DRIVES PACE OF ADOPTION
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What we learned:
LEVERAGE BRAND. TEMPLATIZE RESOURCES.
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Is it working?CURRENT CASES: UPLAN AND EMBEDDED DATA COLLECTORS
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Summary:
ACTION SPEAKS LOUDER THAN WORDS:
• Hands-on tech assistance accelerates adoption
CAN YOU HEAR ME NOW?
• Information accelerates later waves of adoption
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Summary:
PACE MATTERS
• Investors want to trust you with the future
STRATEGY MATTERS
• Leverage proximity, “from,” brand to accelerate adoption
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Thank you.INNOVATION DRIVES THE STORY OF TRANSPORTATION.
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Questions?INNOVATION DRIVES THE STORY OF TRANSPORTATION.