IMPROVING ROAD SAFETY THROUGH TECHNOLOGY: USER REQUIREMENTS,
EDUCATION AND AWARENESS
Luca PASCOTTO Global Public Policy manager
Outline
● Connectivity & Technology ● Benefits ● Risks ● Final considerations
Technology & Connectivity
Rome, 2005 Election of Pope Benedict
Rome, 2013 Election of Pope Francis
Two drivers: phones & vehicles
Mozilla Phone - 25 dollars Nokia X Phone - 100 dollars
African smartphone connection in 2017: 334 million
Benefits (some) - when you drive
● Informed and warned traveller ● Reduction of workload ● Automatic interpretation of information ● Accident avoidance ● Capacity optimisation, route planning ● Improving access for vulnerable users
Benefits - mobility
● Improve access to mobility services
● Get communities of users involved (input, collaboration, feedback, fixing problem)
Risks (some) - in vehicle
● Avoid driver distraction ● Preventing disruption of driver attention by the
product’s content, function, or operation ● Actively supporting driver attention ● Trust in technology ● Deterioration driving skills
Risks - mobility
● Privacy, use of the data collected, hacking, data protection
● Different speed in technology development (infrastructure vs vehicles)
● Road standard (e.g; marking vs LDS)
● Standards and “open possibilities” for developers
Considerations
● We need to build trust in technology to encourage take-up of technology in the mobility field
Consideration
● Promote campaign, education programmes and involved consumers (“Informed Consent” is key)
Considerations
● Promote Open-data policies
Consideration
● Better cooperation ● Looking together at in-vehicle technology (explore
liability issues; set regulatory framework; agree on roadmap; prioritised systems and standard)
Consideration
● Promote joint initiatives in road safety to make sure to deliver an real impact
Thank you for the attentionLuca Pascotto, FIA [email protected]
http://walksafe.myworld2015.org