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Improving the relationship for the
betterment of both parties
Joe Cheslock
&
Research Advisor, Carl Lindblade, CHA
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Primary Research Question
What measures can be taken to improve the
partnership between missionary organizations
and corporate donors?
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Underlying Research Questions
o What are the perceived benefits of making a
corporate contribution to a missionary organization?
• What could be done to increase the benefit?
• What can be done to increase the level of corporate
involvement in missionary work?
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Problem Statement
Conflict between the commercial interests of
a corporation and the most severe of
societal needs
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o Interviewing Process:
-Interviewing Schedules designed to answer the key research questions
o Subjects:
-Corporate leaders
-Missions Organization executives
-Other subject matter experts
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Cross-analysis of subject responses and suggestions for potential courses of action
Organization
Type
Organization
Name
Subject Position
in
Organization
Current Benefits
(to Corporation)
To Increase Benefits
(to Corporation)
Suggested Plan of
Action
Missions
Organizations
Partners In
Development
Director of
Program
Development
Minimal Unsure Third party brand
promotion
Missions
Organizations
Partners In
Development
President Minimal Unsure More donee evaluation
flexibility
Subject Response Matrix
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Benefits of Corporate Philanthropy:-Corporate contributions- essential for success
(Troy, 1980)
-Non-profit Partnerships - competitive Advantage (Burlingame and Young, 1996)
Factors deterring donations to M.O.’s -Common culture of Corporate Philanthropy
-Geographic Complications
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Factors motivating Corporate Contributions
-Enlightened Self-interest Giving Strategy-
“By tending to the interests of those in the market and the surrounding community, a corporation seeks to please those who have a stake in the financial performance of the business. (Thomas, pg. 54)
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Subject Observations
Fundraising Challenges
-Administrative Expense Support
-Religious Affiliation
M.O.’s typically take no measures to
attract corporate support
Minimal corporate benefits with
partnership
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Suggested Plan of Action
Joint Investment
More involved relationship
Aligned interest partnerships
Corporate Volunteerism
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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Minimal bureaucracy
Appreciation
Appreciation
M.O.
5
Appreciation
M.O.
Depreciation
DepreciationAppreciation
M.O.
Depreciation
Depreciation
Foreign cause
1 Appreciation
Appreciation
Sustainability
M.O.
2
Appreciation
Accountability
Appreciation
M.O.
3
Appreciation
“Bang for your buck”
Appreciation
M.O.
4
Severity of Need
Appreciation
Appreciation
M.O.
6
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More involvement
More accountability from M.O.
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McNair Staff
And
Faculty Mentor
And
Especially
The McNair Cohort