DIY: NO DEVELOPERS NEEDED

IMPROVING YOUR WEBSITE IN 10 EASY STEPS

IAN FARQUHAR

FILLING YOUR TOOL BOX

TIPS + TRICKS KNOWLEDGETASKS (yes, you will have homework)

GET YOUR HOUSE IN ORDER

DOMAIN1

2 HOST

Start with the fundamentals.This is your first piece of

homework.

Start with the fundamentals.This is your first piece of

homework.

3 ESSENTIAL LOGINS

3 CMS/FTP (admin portal to your website)

#1

WEBMASTER TOOLS

SIMPLE toADVANCEDSIMPLE toADVANCED

#2

Erro

r Log

Erro

r Log

TOP PICK:Uptime Monitoring - Problem Alert Tool

PAGE SPEED

EVERY SECOND COUNTS

40% of users abandon a website that takes more than 3 seconds to load.

FOR YOUR TOOL BOX:

tools.pingdom.com

#3

Source: gomez.com

Local mobile searches are projected to exceed desktop searches for the first time in 2015.

Do you look good on a phone, tablet and a 52 inch monitor?

PLATFORM TEST#1#4

FOR YOUR TOOL BOX:

responsinator.com

LOOK GOOD ACROSS ALL BROWSING PLATFORMS

Source: eMarketer

“A picture is worth a thousand words”

Although cheesy and cheap stock photos do not impact your ranking on Google, they may have a negative impact on your brand.

ORIGIONALITY IS KEY!

*Don't forget to name and add <alt> tags to each image and graphic.

PHOTOS#5

Death to the Stock Photo

Making the web more beautiful...

Free Monthly Photos

deathtothestockphoto.com

Making the web more beautiful...

Free Monthly Photos

deathtothestockphoto.com

CONTENT IS REIGNING KING: PROOF READ

Spelling, Grammar

Voice - choose one pronoun and stick with it

Write for your audience not Google

Keyword Stuffing – No No!

#6

“YOUR HOST IS NOT A BACKUP PLAN.”USE AN EXTENSION or FTP

BACKUP PLAN#7

CAN YOU RESTORE YOUR BACKUP ??

YES NO

YOU'RE IN GOOD SHAPE!

UH OH!TRY AGAIN.

#8 HOMEPAGE PLANNING

WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM

WHAT SHOULD I PUT ON MY HOMEPAGE?MOZ.COM

Your homepage gets the most traffic.

Spend some quality time fine-tuning the layout and information hierarchy.

UPDATE!

CMS + PLUGINS + OPERATING SYSTEM

#9

#1 Reason Why People Don't Update

THEY ARE SCARED!

Have Fun.#10

Don't be scared- ask for help

Improve your ordinary pages - make them memorable

Bring out your personalityContinue following the trends- responsive design, simplicity, etc.

“Thank you for your time”

“Thank you for your time”

IAN FARQUHAR