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10Co-Publisher
Luis Casas
Co-PublisherJaime Cavanzo
Editor in-ChiefMaria Fernanda Molinari
Art DirectorCarolina Cañizalez
Staff JournalistCarlos MolinariSergio Naser
Media DevelopmentPresila Wheeler
ContributorsLeana Astorga
Dr. Marta GainzaDr. Maribel PedrozoSara Shulevitz, Esq.Damary Valle, Esq.
PhotographyOvidiu “Ovie” Softonia
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EDIT
OR
'S N
OTE
By Maria Fernanda Molinari
Welcome to our ever chang-ing ‘for the best magazine’. This month we have the
pleasure of feature in our cover one of the up and coming tv celebrities Maria Alejandra Requena a beautiful and talented venezuelan tv anchor who worked for Radio Caracas Tele-vision and is now on air at Mega TV. We also kept adding new columns and collaborators like Sabina Covo a radio and tv journalist who is tak-ing you inside the parenthood world and Lourdes Ruiz Toledo a journalist who with a great sense of humor will takes you through the goods and bads of women matters.
I hope you enjoy this issue!
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6
WEB PAGE : WWW.MLAURA.COM
6LA
UR
A’S
BR
USH
After how long to discard makeup products?
By Maria Laura Carrizo
Such as foods and medicines, beauty
products and makeup also have limi-
tations.
In hot and humid climates, products
last less. If you want your products
to last longer do not keep them in the
bathroom or elsewhere with moisture,
if you would like you can even keep
them in the refrigerator. Do not touch
them with dirty or wet hands.
Mascara lasts 3 to 6 months. This is
the product with which you should
be more careful. This is because it is
water based, where bacteria can grow
faster because the wand to apply this
constantly transmitting the bacteria
from our eyelashes to the wand of our
mascara.
It has a life of 18 months. Just like
mascara it is water based. Avoid
touching the bottle, put a little in the
palm of your hand without touching
Because loose powder is not water
based it may last for several years.
Several years
12 to 18 months.
Because lipsticks have wax they may
last about three years. If you stop
using them or someone else uses
it sharpen the lipstick to take off the
contaminated part of the lipstick.
Two to three years
18 months.
Lip gloss contains water and becomes
contaminated once it is used.
Cosmetics have conservatives that not
only allow them to be durable, but also
kept free of germs, however, when ap-
propriate measures are not followed
when handling the products, they can
and will be contaminated.If this hap-
pens and continue to be used is highly
likely that a severe eye and skin infec-
tions will occur.
Mascara
Base and Correctors
Loose powder
Powder shadows
Lip gloss
Shadows in cream or liquid
Lipsticks
Lip Crayon
7
LAU
RA
’S B
RU
SH
• Wash your hands before applying makeup, your hands could al-ready be contaminated.• Keep containers tightly closed when cosmetics are not using them, and away from sunlight.• Discard any product that you have stored for a long time, and those that have changed color or different a texture, also if they develop an odor.• Do not add water or saliva, it could contaminate them with germs.• Stop immediately the use of products that cause irritation.• Clean waste containers with the outside or the inside of the lid. • If you have allergies choose hypoallergenic cosmetics
for sensitive skin.• Do not leave uncovered or broken cases. • If the product does not have an expira-
tion date label, be aware of the time you purchased the product so you can con-trol its shelf life in your make up table.• Wash your brushes with soap and wa-
ter at least every 15 days.• Do not apply cosmetics if you have the
eyes or skin infections, and immediately dis-pose of used cosmetic use.
• Before going to sleep remove all makeup and keep your skin clean and can "breathe."
To avoid this it is necessary to follow exactly the following tips:
8
9
Maria Alejandra Requena
11
Maria Alejandra Requena is renowned journal-
ist and Head-hosts on “De Frente”, a TV Show
that airs Monday through Friday at 5 pm ET on
Mega TV.
Maria Alejandra Requena has a great career. She started
in Show Business as a model at the age 15, doing several
commercial campaigns, catalogs, billboards and fashion
shows that pierced the borders of their native country,
Venezuela.
Maria Alejandra has a BA on Advertising and Marketing,
from the Universidad Central de Venezuela and has be-
come one of the most acclaimed journalists of her coun-
try, she has participate in a several of international cutting
shows such as; "Las Mejores Playas de Latinoamérica"
aired by Sony Entertainment Television, "Atrévete a So-
ñar" with Nelson Bustamante, “De Boca en Boca”, “Loto-
Fortuna”, “A Gozar”, “Aprieta y Gana”, “Noche de Estre-
nos”, “Arte y Espectáculos”, among others.
In the United State Requena joined Mega TV as co-host of
“Paparazzi Magazine”, she returned to Mega TV’s family
on the news show "De Frente" and now she presented de
latest TV News “Mega News”. iN
ENTE
R-
TAIM
ENT
12H
EALT
H12
By Dr Marta Gainza
Really Necessary?Dental X-Rays
Dental x-rays are indicat-
ed by your dentist when
there is a diagnostic
reason for taking them.
It's a common question
that arises frequently.
A dental exam is com-
prised of a clinical vi-
sual evaluation, and if
deemed necessary by
your dentist, the exam
will also include dental
x-rays. In an evalua-
tion, there are find-
ings that we can see
only with the eyes and
there are other findings
that we can see only with an x-ray.
A complete evaluation makes use
of both the visual clinical findings
Dental x-rays from the era of our grand-
parents and parents have come a long
way. The x-ray machine setting is adjusted
based on the size of the patient and what
is being x-rayed. We started with den-tal film x-rays and now we have digital dental x-rays. Throughout the history of
dental x-rays, the speed
of the x-ray film has
changed and become
faster. Faster speed
film requires less radia-
tion exposure. We went
from D speed film to F
speed film and gained
a 50% reduction in
the radiation exposure
required for a dental x-
ray. Then there was the
digital leap! With digital
dental x-rays the radia-
tion exposure required
is even less. When we
take a z, the exposure
setting of the x-ray
machine has to be re-
duced to the level we would have used for a child to expose a regular dental film x-ray. So when dental x-rays radiation is
being discussed, it is important to know
So Are
well as many opinions on the subject. So
let's take another look at this issue.
We are continuously exposed to radia-
tion, and being prudent about limiting ex-
posure is reasonable. However, a better
understanding of radiation exposure and
how it relates to dental x-rays is warrant-
ed. It is also important to understand why
your dentist is indicating an x-ray is taken.
13what type of dental x-ray is being re-
ferred to…is it regular film x-ray (and
what speed film) or if they are referring to
digital dental x-rays?
Did you know that walking out in the gor-
geous sun exposes you to radiation? This
is referred to as ambient or atmospheric
radiation and your yearly exposure is
significantly higher than the exposure
of a complete series of dental x-rays. A
complete dental x-ray series is defined
by the ADA CDT as a set of 14-22 indi-
vidual dental x-rays. And, when dental
x-rays are taken, a protective lead body
shield and thyroid collar should be used.
I bet you don't think about throwing on a
lead lined coat and hat when you plan a
day laying out on the beach or when you
leave your home on your way to work in
the morning!
When looking at x-rays we are looking to
identify diseases and pathology that can,
in some cases, be potentially dangerous
for the patient if it is not identified. At a
new dental office, the dentist may take a
complete dental x-ray series. This pro-
vides the dentist with a picture of your
actual dental health status at your initial
visit. It is also a baseline image of your
mouth. Comparison to this baseline can
be essential later down the line in diag-
nosis and assessment of a condition. By
declining dental x-rays you are limiting
the diagnostic ability of your dentist.
iN
Sometimes, x-rays are used to verify that
delicate and precise procedure your den-
tist is doing. Your dentist may be metic-
ulous about the work they are doing for
you. For example, as part of their manner
of practice, an x-ray may be used to verify
crown margins and root canal treatments.
The more thorough your dentist is the
better for you as a patient!
{Contrary to the suggestions that a dentist’s mo-
tivation for dental x-rays is based on the dentist’s
greed and profitability…}
It is best to identify a small cavity that can
be addressed with a simple filling (aver-
age $100-$200). Allowing decay to re-
main un-identified can result in a painful
abscess requiring a costly root canal (av-
erage $2000) as well as requiring a crown
restoration (average $1500-$2000). The
other possibility is the loss of a tooth. Av-
erage cost of an implant can average up
to $3500. It is expensive to replace a hu-
man body part!
In children, a cavity will get the nerve of
a primary tooth (baby tooth) very quickly.
Early cavity identification is important. No
one wants to see a child with an abscess.
In general, Periodontal Disease (“gum
disease”) is a painless disease of the gum
and the tooth supporting bone. Peri-
odontal Disease is a major cause of tooth
loss. We use dental x-rays to evaluate
the amount of bone support for a tooth
to determine the severity of Periodontal
Disease. In some cases an aggressive
progression can be indicative of other se-
rious systemic conditions. You may have
a patient with excellent oral hygiene, but
on their recall x-rays we see an alarming
loss in bone level around the teeth. This
can be the first indication of undiagnosed
Diabetic patient or other auto-immune
condition. These systemic illnesses can
be very serious.
There are changes in the bone that can
only be seen on an x-ray. We may see
changes at the tip of a tooth root that
identifies an infection before the patient
starts to experience any pain. We may
see a questionable pattern and want to
compare it months later to see if it pres-
ents changes suggestive of a more seri-
ous condition. In some cases it could be
cancer.
Being cautious and prudent is a good
thing. It is as equally important to truly
understand why your dentist is indicating
dental x-rays. By refusing this valuable
part of your exam, you are limiting the
scope of your evaluation and your po-tential diagnosis. If you are going to the
dentist, you have already taken a positive
step in taking care your oral health and as
well as your overall health!
Dr Marta Gainza 58 SW 10th Street, Miami
305-374-0996
So what is your dentist looking for in a dental x-ray?
HEA
LTH
16H
EALT
H
with Traditional ChineseBy Ivelisse DeJongh, A.P.ACUPUNCTURE PHYSICIAN
Traditional Chinese Medicine (TCM) and acupuncture
dates back 2,000 years in the treatment of infertility.
The ancient, time tested techniques improve fertility
rates and support a woman’s whole body, unlocking unlim-
ited potential for childbearing, healing and health.
The diagnosis of infertility can be difficult and often devas-
tating to a couple. Both men and women experience infer-
tility imbalances. A great contribution to infertility in women
is the hormonal imbalances, stress, lifestyle and choosing
to wait longer to conceive.
Western reproductive medicine has provided treatments,
such as in vitro fertilization (IVF) and intrauterine insemina-
tion (IUI), to help woman conceive. Many have been suc-
cessful with one cycle (treatment), but many go through
numerous cycles until conception has been achieved, or
never achieved.
Fortunately, the failures of Western reproductive medicine
has provided treatments, such as in vitro fertilization (IVF)
Treating infertility
and intrauterine insemination (IUI), to help woman con-
ceive. Many have been successful with one cycle (treat-
ment), but many go through numerous cycles until con-
ception has been achieved, or never achieved.
Fortunately, the failures of Western reproductive medicine
have galvanized women to seek out healthier, more holistic
methods of fertility enhancement.
Studies reported, that acupuncture, herbal medicine and
traditional medical interventions are the most effective fer-
tility treatments. Acupuncture may also improve the quality
of life in patients undergoing in vitro fertilization (IVF) which
significantly reduces signs and symptoms. It also relaxes
the uterus and increases blood flow for the successful im-
plantation of an embryo within the uterine lining during IVF.
1,2
In a 2007 study, women receiving acupuncture reported
significantly less abdominal pain, other pain, nausea and
stress two hours after oocyte aspiration (egg collection)
compared to women receiving conventional analgesia. 3
(TCM)Medicine
17
iN
• Regulate your menstrual cycle.
• Reduce stress and anxiety. (The hormones that are se-
creted during stressful situations can significantly de-
crease fertility).
• Increase blood flow to the uterus, which improves the
chances of an ovum implanting on the uterine wall.
• Positively affect the hypothalamic-pituitary-ovarian axis,
which plays a key role in fertility.
• Normalize hormone and endocrine system that regulate
ovulation, especially in women with polycystic ovarian
syndrome. 4
Acupuncture and TCM provide a drug
free, safe, effective and natural approach
to treating infertility and enjoying a healthy
pregnancy. These medical, natural, and ho-
listic techniques are used at the DeJongh
Acupuncture Clinic to improve health and
enhance both women’s and men’s fertility.
Acupuncture and Traditional Chinese Medicine (TCM)
help to:
1. American Pregnancy Association. www.americanpregnancy.org/
fertility/acupuncture.htm
2. Manheimer, E., et. al. Effects of acupuncture on rates of preg-
nancy and live birth among womenundergoing in vitro fertilization:
systemic review and meta-analysis. British Medical Journal. Febru-
ary 2008; 336:545-549.
3. Alternative Therapies, May/June 2007, Vol. 13 No.3.
4. Five ways acupuncture can boost fertility. Prevention.com. 2002
18
19
20
21
P R I C E S A R E S U B J E C T T O C H A N G E W I T H O U T N O T I C E . P L E A S E C A L L 3 0 5 - 4 4 4 - 7 7 4 0
2010 NISSAN ROGUE
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2005 JAGUAR X-TYPE 3.0L
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$10,999 2003 PORSCHE CAYENNE TURBO
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2009 MERCEDES CLS550 SPORT
$38,999
2008 AUDIQ7
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2001 BMWX5
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2008 AUDI Q7
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2008 MERCEDESS63 AMG
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2008 BMW M3CONVERTIBLE
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2006 MASERATIGRANSPORT
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2001 JAGUARXKR COUPE
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2009 MERCEDESCLS550
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2000 PORSCHE CARRERA CONV.
$27,999
22
23
TEN
DEN
CY
therapy of the famous
By Maribel Pedrozo
Cupping is the application of
glass or plastic goblets (Chi-
nese Teacups) over specific
energetic spots of the body. The
suction created by the goblets
achieves the release of the ob-
structed energetic spots to restore
the flow of energy, eliminates tox-
ins from the body and gives back
health.
This old method of therapy has
been used for over 3,000 years
in Traditional Chinese Medicine
and by the Egyptians. Even
Hipocrates openly supported and
defended this therapy.
Cupping favors millions of per-
sons around the world since it is
safe, comfortable and helps in
many health problems. This ther-
apy became famous with the Hol-
lywood stars when Francis Ford
Cupping
Coppola included a session on
the second part of the movie The
Godfather in 1974.
This legendary therapy is used in
many Spas, medical Spas and in
Centers of Alternative Medicine.
The rich and famous benefit from
this ancient but effective treat-
ment.
Some celebrities that enjoy it are
Jessica Simpson, Paris Hilton,
Julia Roberts, Gwyneth Paltrow,
Madonna and Mary Gamarra.
• Muscular aches, fatigue, ar-
thritis and constipation.
• Allergies, asthma and skin
conditions.
• Cellulite, treatment of pain
and regulates/ improves the
function of the nervous sys-
tem.
• Eliminates toxins, reduces
stress, anxiety and back pain.
• Helps with the treatment of
depression.
Mary Gamarra Telemundo/ Al Rojo
Vivo.
Cupping on the back together with a mas-sage is the best re-
ward after a long day of hard work.
The final result is being relaxed and free of
pain
24
Last month of march, on Weston, Florida, the
venezuelan Fashion designer, Franco Montoro,
presented her most recently collection spring-
summer; inspired on African Ethnicities.
This Collection called tribu, is a show of pieces full
of cuts and daring combinations of bright colors and
mixing of colours; being the metallic golden shine,
the central attraction of this collection.
Franco Montoro, wanted to overpass his own limits;
making of this collection a laboratory, of where He
got new stiles and body silhouettes thought espe-
cially to the modern women; who wants to keep the
elegance of the avant-garde fashion. Transparencies,
MontoroFranco
Franco Montoro, wanted to overpass his own limits;
making of this collection a laboratory, of where He
got new stiles and body silhouettes thought espe-
cially to the modern women; who wants to keep the
elegance of the avant-garde fashion. Transparencies,
volume and asymmetries give to this collection a a
great visual impact.
This summer, the tendency of the well-known brands
around the world, is crowded of vitality and power
about combinations of colours, turning the feminism
to their own limits, to their higher expression; where
women has the freedom of get her unique and per-
sonal look, and get the difference of the rest of the
women.
25
FASH
ION
me how "you have to musicalize your
words". She, as a great journalist, was
teaching me how a great journalist con-
veys a message.
What I discovered throughout my expe-
rience is that in additional to musical-
izing words, we have to pay attention to
the great weight and power these words
carry. They can soar to infinity or send
us straight to hell. We can create lead-
ers, overthrow president, destroy
the most sacred, and redeem the
sinners. It’s no wonder why jour-
nalists can be considered the
"fourth power."
That's where the big problem
arises. Since the great leaders,
chiefs, heads of state, com-
What are the modern journalism
limits and rights? What duties
and responsibilities apply when
manipulating the truth or disclosing hid-
den truths? Is sensationalist journalism
ethical? How do we repair a wrong done
with words? All these questions have an-
swers very subjective depending on each
individual and each professional.
I began to learn about this career
at a very young age. My mother
introduced me to the fascinat-
ing world of communications
as soon as I started to read.
I recall using these huge re-
cording machines that
then seemed amaz-
ing and her telling
At Limit’s Edge
26A
JO
UR
NA
LIST
DIA
RY
iN
I still have flashbacks from the adventure re-
minding me the time I spent on the island. My
cameraman, whom I hired on the island, told
me "You cannot say my name, but this is my
contribution so that the world knows the suffer-
ing of my people.” Each story was heartbreak-
ing and I felt helpless not being able to help
their lives. What drove me was the fact that I
knew that if I made the 90 miles journey back
to Florida I would be able to show the world
that disguised reality that exists in Cuba. With
camera, microphone, pen and paper in hand,
I toured many places in Havana. Having noth-
ing previously planned, I armed myself with my
curiosity and started to inquiry on the local resi-
dents’ lives.
I found a desperate mother, a dog fighting with
a young girl for a piece of bread, an old woman
waiting for the day of her departure, a retiree
who wanted to leave this world as soon as
possible, and young people living without hope
and future.
I sat on a rock with a group of youngsters and
I asked them regarding the free local education
and their goals for college. Norberto, which
was the chattiest from the group said:
“Why would we want to study? Even if we have a ca-reer we won’t earn more than ten dollars per month. There
is no incentive for us.”
As the conversation progressed he be-
came animated and asked, "Where will
this story appear? I want you to tell the
world that in Cuba there is no happiness."
I followed by asking him if he had been
ever been imprisoned. The response left
me speechless: "A prison,” he said, “I was
born in a prison, this is a prison." The im-
ages and testimony from this documen-
tary have traveled to many countries.
Recently, I discovered that Norberto had
been arrested for allegedly dealing drugs.
He was sentenced to two-years in a pre-
carious prison from the Castro brothers.
Upon leaving, his neighbors said he no
longer wanted to talk to no one. It was
very difficult for me to learn this. The mere
fact that I may have contributed to his im-
prisonment by letting him express his frus-
trations with the government caused me
tremendous anxiety and sadness.
Now more than ever I am more committed
to denounce abuses and tell stories that
can help us build a better society. It seems
like a cliché from a beauty contest, but I
think if we all help a bit, if we were less
selfish many things would be different.
Journalistic ethics is a requirement that
comes with this profession which requires
honesty, responsibility and integrity. We
must be aware from the damage that may
come with the use and power of words.
We have to respect those who have trust-
ed us and at the same time need to ques-
tion sources, verify information, before
disclosure.
My mission as a journalist, in addition to
tell stories is also to raise social aware-
ness and try to contribute to each report
a respect for human rights. I would like to
quote one of the greatest writers Gabriel
Garcia Marquez which said "Being a jour-
nalist is the best job in the world.” If he is
planning to open a newspaper in heaven,
since now I will send my application for
employment so that when I get there we
will be able to inform and entertain with
our articles to the heaven’s court.
27
CU
LTU
RA
L
29
a little more time in the womb may matter
iN
Leave it to Mother Nature
Researchers just found out that for ba-
bies born between 37 and 41 weeks,
staying in the womb full term might
make a difference later in school test
scores. According to Naomi Breslau, a
Michigan State University professor and
sociologist, 6-year-olds born weigh-
ing the same as the average birth
weights at 37 and 38 weeks'
gestation, compared with
those born heavier, had
lower IQs. She clarifies
that the finding doesn't
prove being born early-
term can slow kids' brain
development since it is
possible that some other
factors are related. And
even though the majority of
37-weekers and 41-weekers
would end up developing typi-
cally, if you don’t have a medical
reason to have an early delivery, don’t
choose to do it. Take into consideration
that these kinds of studies need more
research, but why take a risk.
Expectant moms may feel the urge to
plan the date of delivery. Choosing
C-Section over natural delivery,
even when there is no medical rea-
son for it, has been increasing lately,
and even though most Obstetricians
in the United States don’t agree with
this type of planning, it happens. If you
are in the majority of lucky mothers that
have a healthy pregnancy, please leave it
to Mother Nature.
Having a natural delivery has benefits that
go from your faster recovery to passing on
healthy bacteria through your birth canal to
your newborn. When your baby is delivered
naturally, it means the body is announcing
that her lungs are ready to breathe and share
the air with you and the rest of the world; all
of her organs are well developed. And now
there might be one more reason.
A little more time in the wormb may matter
29
NEW
S FO
R M
OM
S A
ND
By Sabina Covowww.sabinaopina.com
@sabinacovo
32
33
3434
iN
By Sergio Naser
Tim Mitchell, Musical Director and gui-
tarist for Shakira, songwriter, and re-
cord producer, began playing the guitar
around the age of 10. His hobby turned pas-
sion about two years later, when he became
serious about playing the guitar. Growing up
in Detroit, Michigan, Mitchell jammed to the
vibes and sounds of bands like Led Zeppelin,
The Who, Nirvana and RadioHead. Shakira
was also a fan of these bands. Mitchell went
to an art high school called Interlochen Arts
Academy, located in Interlochen, Michigan;
other prestigious graduates include Jewel
Kilcher, Norah Jones, and David Blum.
After high school, at the age of 18, Mitchell
moved down to Miami and attended The Uni-
versity of Miami, where he furthered his mu-
sical skills and exposure. When he first came
down to Miami he was culture shocked,
MU
SIC
35Mitchell and Shakira have created
a great friendship, as Mitchell says,
"She is kinda like my sister. She is a
brilliant songwriter; her raw talent is
what drew me to her." Their Grammy
winning work on Shakira's MTV Un-
plugged Album has earned the title
over 5 million copies sold. They later
collaborated on the smash song
Whenever Wherever which helped
launch her into the world market.
The time Mitchell has spent with
Shakira and Gloria Estefan has al-
lowed him to develop knowledge of
Latin music, something that he has
fused with classic rock guitar, result-
ing in
Mitchell's credits include songs
and production with Shakira, Bob
Seger, Jon Secada, Paulina Rubio,
Mandy Moore and many more. His
work with Shakira has allowed him
to create a fantastic musical career;
their work together is "still rocking
hard." At the moment they are get-
ting ready to do some promotional
work on I Heart Radio Festival and
Television, as well as promoting on
Shakira's current single with Pit-
bull. Mitchell can be found teaming
up with fellow producer/songwrit-
ers George Noriega, Jodi Marr and
others on a multitude of projects
at Cutting Cane Studios in Davie.
Working with artists like Shakira,
Emilio Estefan, and Bob Seger
has allowed Mitchell to develop a
fused sound. A fusion that comes
from the skills of a guitarist with a
background in traditional rock and
an introduction into the authentic
experience of Latin music, as pro-
vided by Miami's unique culture. iN
Released in honor of the 21st anniversary of the british band’s debut album, Blur 21 is a box set that includes all of Blur’s seven studio albums, the fist
five remastered, and hours of unreleased tracks and videos. Each album comes with an entire disc of bonus material that includes a wealth of Blur extras like artwork and postcards and an expanded booklet with unseen photos and liner notes . And if that sounds enough the collection also comes with Four discs of rarities that includes more than three hours of previously unreleased material, and this is the preciousness of this set. Heterogenic tracks that shows the unbal-ance between the chaos of the guitarrist Damon Albarn and the mellow side of Damon Albarn , that at the end created together one of the most interesting band in the history of british pop. Great gift for Blur fans but nothing that the expected new material that Damon Albarn keep us waiting for.
Love This Giant is the sixth studio album from Annie Clark, artistically known as St. Vincent. For her new record the musician from Tulsa col-
laborates with the ex Talking Heads, David Byrne with an intricate chemistry between the avant-garde artists. With tons of Brass Instruments, the baroque arrangements show a complex St. Vincent, with an style that she calls teeter-ing between "happiness and madness". Or just call it a mix of Chamber Rock and Cabaret Pop.
St. Vincent $ David ByrneLove this Giant
By Leslie Ames http://leslieames.wordpress.com/
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Pay per impression is just one of the
newly coined terms that have been
borne out of the internet genera-
tion. Known for its swift communication,
data capture and storage and phenome-
nal effect on business and commerce, it
goes without saying that payment trans-
actions would be a constituent part.
Apart from PPI, there are many others
related to automatic transfers of money:
pay per sale, pay per lead, pay per call,
pay per period and pay per affiliate, to
mention but a few.
Pay per lead, as the name suggests is
based on a commission paid to a third
party who passes on potential new cli-
ents. It is sometimes paid for the lead,
regardless of outcome, but many are
now paid only on business generation.
One of the advantages of these pro-
cesses is they are very clear and easy to
administer and track.
PPC or pay per click is probably the
most well known forms of instant pay-
ment on the internet.
Pay Per ImpressionThe Less IntrusiveMarketing Strategy
It was introduced to clean up a lot of
spam adsense, not to mention creating
a significant revenue stream for search
engines. It is a faster way of achieving
heavy traffic on the internet, rather than
applying organic methods of SEO to at-
tain prominent positions for keywords,
and has its uses to some companies.
Instant prime positioning does come at
a cost though, and some click prices
can hit the 2 $ mark and more. Other
sources of income can come from sub-
jects related to affiliates whereby 'mid-
dle men' work on behalf of partners to
generate business.
In summary, the internet is a 24/7 mar-
ket exchange with billions of dollars
changing hands, effectively and effica-
ciously. Such transactions and execu-
tions would not have been possible only
a few years ago and only serves to un-
derline the importance and reliance the
modern commerce places on the inter-
net service. Growth has been meteoric
and change is constant. Who knows
what the world-wide-web will develop
into in the next decade. Time will only
tell, but pay processes could hardly be-
come more efficient or easier than they
are today.
Do you knot that PPC, SMM and SEO
go together for better results.
CTR - Clickthrough rate (CTR) is the
number of clicks your ad receives di-
vided by the number of times your ad is
shown (impressions).
PPC - The pay-per-click is the amount
you pay each time a user clicks on your
ad PPA - Pay per Acquisition or Cost
per sales PPM - Pay per thousand im-
pression PPV - Pay per Visitorz
LA ESFERA DE MARFIL
iN
Rafael Montilla has built his expertise as a knowledgeable
and experienced on SEO (SearchEngine Optimization)
strategist, consultant and In-House SEO for more
than 10 years. He is a blogger who writes about
SEO & Internet marketing. [email protected]
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Specified ingredients:
20 liters of water
1 kg. Polished barley
500 gr. Yellow corn
1 kg. Brown sugar
25 gr. Hop (plant native
to Egypt, used to bitter
flavor to beer, is obtained
in small quantities in herb-
al markets)25 gr.de yeast
Beer is one of the old-
est beverages humans
have produced, dating
back to at least the 5th
millennium BC and recorded in the
written history of Ancient Egypt and
Mesopotamia. As almost any cereal
containing certain sugars can un-
dergo spontaneous fermentation
due to wild yeasts in the air, it is
possible that beer-like beverages
were independently developed
throughout the world.
Historians theorize that human-
kind's fondness for beer and other
alcoholic beverages was a factor in
our evolution away from a society
of nomadic hunters and gathers
into an agrarian society that would
settle down to grow crops (and ap-
parently drink). The first product
humans made from grain & water
before learning to make bread was
beer. Chemical tests of ancient
pottery jars reveal that beer was
produced about 7,000 years ago in
what is today Iran
On January 24, 1935, the first
canned beer, "Krueger Cream Ale,"
was sold by the Kruger Brewing
Company of Richmond, VA
A 3900-year-old Sumerian poem
honoring Ninkasi, the patron god-
dess of brewing, contains the old-
est surviving beer recipe, describ-
ing the production of beer from
barley via bread.
PREPARATIONFirst we put 20 liters of water in a
stainless steel pot with barley and
corn and let it soak for 4 hours,
then add the sugar and hops. Boil
for 2 more hours, remove from heat
and let cool.
While still warm, mix the yeast well
diluted with some water. Cover the
pot and leave in a cool place for 48
hours to do the fermenting, then
filter it with thick wire fabric and
pack in bottles that we will cover it,
save it in a cool and 6 days we will
have our beer list to drink ...
by Carlos Bruno [email protected]
BeerCHEERS
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Open
7 Days10am - 8pm