- 1. IN CONTROL ORIN THEIR SHOES?HOW CHARACTER ATTACHMENTDIFFERENTIALLY INFLUENCES VIDEOGAME ENJOYMENT AND APPRECIATIONBowman, Rogers, Sherrick**Assist by Woolley, Chung
2. VIDEO GAMES Games are fun, but what is a videogame? Video: medium of content/message delivery Game: bounded rationality, challenge and skill system We play games, we process content 3. ENJOYMENT IN GAMES Fun! 4. APPRECIATION IN GAMES Insightful! 5. 2/df = 2.07, p = .02;CFI = .99; RMSEA = .05.36*** .24***R2 = .35.12** .25***.19***.25*** .19***.05*.12** .27*** R2 = .75 .51***.13***.11** .30***.59*** 6. CHARACTER ATTACHMENT A psychological merging of playerand character in a video game Identification Suspension of Disbelief Control Responsibility 7. CENTRAL QUESTIONS RQ1: Do dimensions of character attachmentexplain unique variance in game enjoyment? RQ2: Do dimensions of character attachmentexplain unique variance in gameappreciation? 8. METHOD Online survey (N = 512), randomly assigned totell us about: Your most enjoyable gaming experience (n = 249) Your most meaningful gaming experience (n =263) Snowball sampling, 10 participants given $50USD Amazon.com card 9. DESCRIPTIVES Enjoyment: M = 6.68, SD = .56, = ,82 Appreciation: M = 4.48, S = 1.72, = .84 CA: Identification: M = 2.79, SD = 1.28, = .85 Suspension: M = 4.02, SD = 1.36, = .75 Control: M = 5.20, SD = .82, = .73 Responsibility: M = 4.22, SD = 1.39, = .81 10. CA & ENJOYMENT/APPRECIATIONEnjoyment Appreciation Step 1: ControlsGender-.05 -.22***Age -.09-.10+R2.01 .06*** Step 2: Intrinsic NeedsCompetence.47***-.02Autonomy .13*.02Relatedness .01.36***Insight-.05.58***R2 .28*** .69*** Step 3: CAIdentification-.08-.01Suspension of Disbelief.00 .03Control .12* -.06+Responsibility-.08 .10**R2 .02+.01+ 11. DISCUSSION CA dimensions explain uniquevariance in enjoyment andappreciation + control + enjoymentPleasure of Control + responsibility +appreciationPleasure of Cognition 12. DISCUSSION Small contribution to unique variance Multicollinearity? No needs = +8% enjoyment, +26% appreciation Data despite lack of discrete referentcharacter Need for temporal causal ordering 13. TO READ Enjoyment Tamborini R, Bowman N D, Eden A, Grizzard M, Organ A. Defining media enjoyment as the satisfaction of intrinsic needs. Journal of Communication 2010; 60.4: 758-77. Appreciation Oliver MB, Raney AA. Entertainment as pleasurable and meaningful: Identifying hedonic and eudaimonic motivations for entertainment consumption. Journal of Communication 2011; 61: 984-1004. Character Attachment Lewis ML, Weber R, Bowman ND. They may be pixels, but theyre MY Pixels: Developing a metric of character attachment in role-playing video games. CyberPsychology and Behavior 2008; 11.4: 515-8. 14. FOR MORE INFORMATIONPLEASE CONTACT:Nicholas David Bowman, [email protected]://nmediatheory.blogspot.comhttp://ndbowman.info@bowmanspartan
