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TAMSEN WEBSTER @tamadear
SVP, Executive Communications !
EASY IS THE NEW HARD
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@tamadear© 2014#HardIsEasy
Stack first.
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It’s easy to make things hard,but it’s not hard to make
things easy.
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No pain No gain
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Hard ≠ GoodHard = Hard
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Process
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Connect
Process
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Connect Retrieve
Process
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Connect Retrieve
Process
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XCNNPH DFB ICI
ANC AAX
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X CNN PHD FBI CIA
NCAA X
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XCNNPH DFB ICI
ANC AAX
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X CNN PHD FBI CIA
NCAA X
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Connect Retrieve
Process
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Memorable Repeatable
Simple
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Memorable Repeatable
Simple
EASY
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frame•work/ˈfrāmˌwərk/ A basic conceptional structure
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Eat food. Not too much. Mostly plants.
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Michael Pollan, “In Defense of Food”
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AlwaysBe Closing
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FRAMEWORKS MAKE HARD TH INGS EASY
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The Defensible Brand
CUSTOMERS
COMPETITORS
COMPANY
Adapted from: Peterson, Erik and Tim Riesterer, Conversations That Win the Complex Sale. New York: McGraw-Hill, 2011.
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} } } }
AWARENESS FAMIL IAR I TY CONSIDERAT ION LOYALTYPURCHASE
The Marketing Funnel
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KNOW - BELIEVE - DO
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1. Eat VEGETABLES more than you… 2. Eat FRU I TS more than you… 3. Eat NUTS AND SEEDS more than you… 4. Eat F I SH AND LEAN MEATS more than you… 5. Eat WHOLE GRAINS more than you… 6. Eat DA IRY PRODUCTS more than you… 7. Eat REF INED GRAINS more than you… 8. Eat FATTY MEATS more than you… 9. Eat SWEETS more than you… 10.Eat FR I ED FOODS.
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Adapted from “The New Rules of Marathon and Half-Marathon Nutrition,” by Matt Fitzgerald
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(180 steps per minute)
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1. Color 2. Pattern 3. Style 4. Fit 5. ❤
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Touch it once.
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Partners.
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Your framework ≠ my framework
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EVERYTH ING HAS A FRAMEWORK
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1. Borrow 2. Build
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?
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WE CREATE THE WORLD WE TH INK WE SEE .
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Fret. Find. Frame.
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