Sponsored by:
Inbound Marketing & Millennial Donors: A Perfect Marriage
Harvey Simmons and Taylor Corrado
December 3, 2013
Use Twitter Hashtag #4Glearn
Part
Of:
Sponsored by:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Part
Of:
Sponsored by: Part
Of:
Coming Soon
Sponsored by:
Today’s Speakers
Harvey Simmons Dean of Marketing Affairs
EverTrue
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Taylor Corrado Nonprofit Marketing Manager
Hubspot
Part
Of:
Inbound Marketing &
Millennial Donors: A Perfect
Marriage
Harvey O. Simmons IV
Dean of Marketing @EverTrue
@hosimmons4
Taylor Corrado
Nonprofit Marketer,
HubSpot
@TaylorLCorrado
Who is a Millennial?
Millennial Donors: Myth & Facts
Millennials are the least apt to give?
Millennials Donors Most Prefer to Give Annually
The Biggest Pet Peeve for Millennials When it
Comes to Nonprofit Websites is That They’re Mobile
0
25
50
75
100
Online In Person Phonathon
FACT!
Millennials Donors Most Prefer to Give Online
START ATTRACTING supporters through relevant, useful, easy-to-find content when and where they find it.
Stop putting Millennials through the solicitation cycle.
10 Ways to Attract and Engage
Millennials With Your Website
1 Optimize your
website and blog
posts for search
engines.
<<<Page Title
<<<meta description
2 Keep your website up-to-
date.
3 Explain exactly what your
organization does.
4 Show to proof of your
past impact.
5 Allow visitors to connect
with you on social media.
6 Make it easy to give.
7 Tell stories on your blog and
share them on social.
8 Make sure your website is
mobile friendly.
9 Provide a personal and
emotional connection.
1
0 Keep it simple and visual.
Fundraising ’99 v. Fundraising ‘13
Prospect Research, 1999
Prospect Research, 2013
Donation Methods, 1999
Donation Methods, 2013
Donor Retention, 1999
Donor Retention, 2013
QUESTIONS?
Resources to learn more:
evertrue.com/resources
library.hubspot.com
